1. Corporate Communications
Jon Purday
25 September 2013, The Hague

2. Blowing our own trumpet

3. Make Europeana echo across your landscape
Partners in your projects
Colleagues in your organisations
Professionals in your national networks
Contacts in your domain associations
Policy-makers in regional and national
government
Your project’s dissemination work package

4. Hitting the right notes
talk
tweet
translate

5. Professional instruments
 Communications tools, imagery, presentations, logos

7.  Brand guidelines

8. Singing from the same hymn-sheet

10. Slide text left, picture right
1st level
 2nd level
• 3rd level

11. Perfect harmony
 Europeana supports economic growth
• Massive CC0 cultural dataset
• API, App development
• Europeana Creative
 Europeana connects Europe
• Standards like EDM
• Your projects
• Europeana 1914-1918 and Europeana 1989
 Europeana makes European culture available to all
• Responsive design for mobile devices
• Extensive social media presence
• Wikimedia partnership

12. Supporting acts
 Corporate comms
• focus on partners and policy-makers: Jon, Beth and Eleanor
 Distribution and engagement team
• end-user marketing
 Europeana Awareness
• a PR campaign in every country, run by a national coordinator
 Communicators Group
• national coordinators from Awareness
• dissemination leaders from every project
• some project coordinators

13. Thank you
jonathan.purday@bl.uk