1. EUROPEANA FASHION
Project update
Marco Rendina
Fondazione Rinascimento Digitale
Europeana Projects Group Assembly
The Hague, 26 September 2013
Connected to
Co-funded by the
European Support
Commission
within the ICT
Policy Programme

2. Europeana Fashion
in a nutshell
! Objectives and expected outcomes
aims and results of the project
! The Consortium
the composition of our project consortium
! …some interesting stuff we’re doing
Connected to
Co-funded by the
European Support
Commission
within the ICT
Policy Programme

3. Objectives and expected
outcomes
The main objective of the
Europeana Fashion Best
Practice Network is to build a
thematic aggregator on
Fashion, putting emphasis on
the quality, the variety and
granularity of content that will
be delivered to Europeana,
and producing a significant
increase of the fashion
related content in it.

4. Aims and results of
the project
• aggregate 700.000+ digital items
of fashion content to Europeana
• improve interoperability in the
fashion community
• create a specialised access point
for fashion content
• develop case studies for the
exploitation of fashion material
• build consensus and raise
awareness on best practices

5. The composition of our
project consortium
The Europeana Fashion Best
Practice Network will
encompass 22 partners from
12 European countries, which
represent the leading
European institutions and
collections in the fashion
domain.

6. The composition of our
project consortium

7. The composition of our
project consortium

8. Europeana Fashion
Thesaurus
The Europeana Fashion project aims to
create a multilingual thesaurus in 10
languages, for fashion and fashion-
related concepts.
The thesaurus will be developed:
• As an aid for data entry
• As a knowledge base (open to
internal and external users)
• As a search enhancement tool
The Europeana Fashion Thesaurus has
been based on the Art and Architecture
Thesaurus (AAT)

9. Setting up the collaboration
with Wikipedia
! We’ve set up a direct collaboration with
Wikimedia Chapters in various European
countries
! We are organising a number of so-called
GLAM-WIKI events around Europe
We plan to host at least 10 events in 8
countries starting from March 2013

11. Tumblr Blog
A collaboration between the
Europeana Foundation and the
Europeana Fashion project.
Each month, this Tumblr will
showcase a different theme
curated by experts from the
fashion and cultural heritage
community.
http://europeanafashion.tumblr.com/
http://europeanafashion.tumblr.com/

12. Europeana Fashion
social media channels
- Facebook brings most people to our website (>2300 friends)
- Our Twitter community is active and fashion-oriented (700 followers)
- Tumblr and Pinterest followers are higlhy engaged (>600 followers)
- Museums and schools love reading our newsletter (650 subscribers)

13. Europeana Fashion
IPR guidelines
Rights management underpins
everything we wish to achieve for
Europeana Fashion.
That’s why we developed the IPR best
practice guidelines:
• Key to achieving project objectives
• Clarity for content holders
• Clarity for end users

14. What do the Guidelines cover?
→ Introduction
→ Key rights issues and considerations
→ Intellectual Property Rights: General Principles
→ The Europeana Data Exchange Agreement
→ How to seek permission from a rights holder
→ Risk Management
→ Appendices (Flowcharts and template letters)
→ Further Resources / Glossary

15. ”I have to say I think they are really well written (also easy to read
for me as a non-anglophone), which is a big plus when a difficult
subject like this is concerned.”
Yjke Wildenborg, Central Museum of Utrecht

16. “a well thought out set of Guidelines for considering IPR issues
for digital objects…
we will be pleased to promote these best practice Guidelines
throughout the Europeana Network ”
Julia Fallon, IPR and Policy Manager,
Europeana Foundation

17. Thank you!
Follow us @eurfashion
Visit us at http://www.europeanafashion.eu
Contact me at rendina@rinascimento-digitale.it