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What the Internet of Things is Not © 2015 VisionMobile.com
March 2015
survey trends across
10,000+ developers
largest ever developer surveys
VisionMobile|theanalystsofthedevelopereconomy
We	
  help	
  companies	
  understand	
  developers	
  and	
  create	
  winning	
  ecosystems	
  
understand
developer segments
and their motivations
measure and improve
your ecosystem
track technology usage and awareness across
100,000s of apps
clients
trusted by the top names in tech
Breaking free of Internet and Things
Data is the new currency
Consumers outweigh the CIO
Everyone will be a developer
http://vmob.me/IoT15Megatrends
4,000+ IoT developers surveyed
120 countries
50+ IoT platforms examined and segmented
16 IoT platforms fully profiled
7 vertical IoT markets mapped
http://vmob.me/IoT15
Topics for today
© 2015 VisionMobile
WhatistheInternetofThings(not)?
This is a thermostat
… with an app
© 2015 VisionMobile
Ceci n’est pas un thermostat
© 2015 VisionMobile6
Nestisahubturningdataintoaction
Knowledge Action
Temperature
Presence
COx alerts
Electricity
usage peaks
Human input
Weather info
© 2015 VisionMobile7
Creatingdataappsforhome,car,security,energy,health
https://developer.nest.com/
© 2015 VisionMobile
IoTproductscreatevaluethroughdataapps
(wearables)
Sensors to track
your activity
Visualize my
wellness and
nudge me
to get fitter
data
data
data
Learning,
environment-aware
thermostat
Turn the heating
off when all family
members have
left home
(Smart Home)
(Connected Car)
Bluetooth dongle
reading
vehicle data
Call emergency
services and loved
ones when
I’m in an accident
data
(Smart City)
Sensors in the
road surface
Find an empty
parking spot
quickly, without
frustration
8
© 2015 VisionMobile
WhatistheInternetofThings(not)?
This is a watch
… with a proprietary set of apps
Sony SmartWatch 2
© 2015 VisionMobile
Ceci n’est pas une watch
© 2015 VisionMobile
TheWatchlockspurchasesandhabitstotheAppleecosystem
11
Purchases: the Watch talks with all Apple devices
Habits: 5 seconds of faster watch app access could
mean that you use your smartphone apps 5x
© 2015 VisionMobile
Themostimportantapps
arenothere
12
Theyarehere.Andtheyaredataapps
ResearchKit
© 2015 VisionMobile
TheWatchwillnot
disruptthese
13
Itwillaimtodisruptthese
ID cards Health check-ups
Keys Credit cards
© 2015 VisionMobile
But..
TheWatchWILLdisplacethese
14
..iftheyseeseetheWatchasaproduct
competition,notanewmarket
Swiss watch makers
€20B in 2012 exports
© 2015 VisionMobile
This is your keys, identity, wallet.
The physician you never had
© 2015 VisionMobile
WhoarethetopplatformsinIoT?
Top3mostpopularplatformsineachvertical,basedonasurveyof4,000+IoTdevs
16
General
purpose
Smart
Home
Wearables Health &
Wellness
Connected
Car
WatchKit
HealthKit
Google Fit
HomeKit
© 2015 VisionMobile
Mobileande-commercedeveloperecosystemstakethelead
17
General
purpose
Smart
Home
Wearables Health &
Wellness
Connected
Car
WatchKit
HealthKit
Google Fit
HomeKit
mobile-first ecosystemse-commerce
players
© 2014 VisionMobile
WhatareIoTdevelopersworkingon?
Hardware devs are just one subset; many more work on software and data
18
App makers
e.g. smartwatch apps,
Smart Home scenarios
Device makers
e.g. fitness bands
Data-centric
e.g. smart home hub,
health apps, Smart City,
system integrators,
community projects
All	
  IoT	
  developers	
  doing	
  this	
  type	
  of	
  project	
   Dedicated	
  to	
  this	
  type	
  of	
  project	
  
© 2015 VisionMobile19
53%of mobile developers are already
involved in the Internet of Things
… and many more to come
Copyright VisionMobile 2014
Talk
to us
Work
With us
Andreas Constantinou
Andreas@visionmobile.com
@andreascon
We ‘re Hiring:
Product manager app analytics
senior node.js developer
Visionmobile.com/jobs

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Παρουσίαση - Ανδρέας Κωνσταντίνου, CEO & Founder, Vision Mobile, Adjunct Professor, Lund University