A compilation of the most recent India-specific statistics on digital marketing, social media, smartphone and tablets, mobile commerce, social commerce, etc.
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Digital Snapshot - February 2013
1. A Snapshot of Digital India - February 2013
Compiled by Ethinos Digital Marketing
2. Internet Users Statistics
1200
1000 960 960.9
903.72
All figures in Millions of Users
800
701.63
600
Mar-12
Aug-12
400 Nov-12
Feb-13
200
200
120 123 137 111 87.1
32 31 30 29 13.3314 15.08 15 20 25
0
Landline Connections Mobile Connections Internet Connections Broadband Internet Through
Connections Mobile
* Internet Only through Mobiles- 20 Million
3. Smartphone Market Share Statistics
Country
2011 Market 2012 Market 2016 Market The number of active mobile
Shares Share Shares subscribers in the country is about 700
Brazil 1.80% 2.30% 4.70% million which represents less than 60%
of the total population.
China 18.20% 20.70% 20.20%
Various recent estimates have put the
UK 5.30% 4.50% 3.70% number of smartphone users in the
country at 44 million, 6.3% of the active
USA 21.30% 20.60% 15.30%
subscriber population and 3.5% of India’s
India 2.20% 2.90% 9.305
total population.
Others 51.20% 48.90% 46.80% India had 2.5% share of the
smartphone world in 2012. The same is
predicted to reach 8.5% in 2016 and by
that year
Global Smartphone market share in
2011, 2012 and 2016 (estimated) by country.
4. Smartphone Market Share Statistics
Indian Market Share held by leading Smartphone operating systems 2012 (Estimated)
Smartphone operating system Market Share
Android 50.6%
Symbian 23.3%
Bada 10.2%
Blackberry OS 9.9%
iOS 2.4%
Windows Phone 3.6%
Total OS share 100%
Indian Market Share held by leading Smartphone brands
Smartphone Brand Market Share
Samsung 41.6%
Nokia 19.2%
Blackberry 12.1%
Apple 9%
5. Tablets
Tablet Brand Market Share The tablet market in India has seen
tremendous growth. It has increased from
Samsung 23.9%
350,000 units in 2011 to three million
Micromax 15.3% devices last year.
Datawind (Aakash) 12.3%
This segment is expected to see sales
Tablet Market Share Distribution by Brands
touching six million units this year. It is
growing at 100%
6. Social Media
50 million March ‘12
51 million Aug ‘12
65 million Nov ‘12
71 million Feb ‘13
13 million March ‘12
1,34,000 Aug ‘12
16 million Aug ‘12
1,680,000 Nov ‘12
33 million Nov ‘12
1,232,000 Feb ‘13
33 million Feb ‘13
14 million March ‘12
15+ million Aug ‘12
17 million Nov ‘12
18 million Feb ‘13
7. Social Commerce
Globally, social media influences less than 1% of all
online commerce. Conversion rates are approximately
0.3% for Facebook, 0.2% for Twitter and 0.1% for
Pinterest.
Revenue generated from social commerce still
contributes a significant $2.2 billion out of the total $226
billion online commerce revenue.
Revenues from the markets of social commerce are
slated to reach approximately $30 billion by the year
2015.
The most interesting discovery about Social Commerce is the fact that small businesses have been the ones to adopt it the quickest
and have understood the need of the hour i.e. transparency with a social connect.
8. Social Commerce
In India it is estimated that over the next few years the
social commerce industry will grow at 16%, surpassing
other recurring activities such as downloading online
content in social networks by up to 22%.
Since India has a large social-media population with
active users who mainly use it for communication, the
promising social commerce market in India is likely to be
OtoO (Online to Offline) type.
The social commerce market in India is estimated to be
$700 million by 2013, $1,890 million by 2014, and $3,180
million by 2015.
The most interesting discovery about Social Commerce is the fact that small businesses have been the ones to adopt it the quickest
and have understood the need of the hour i.e. transparency with a social connect.
9. Mobile Commerce Statistics
All combined mobile channels generated 5% of total e-
commerce revenue through m-commerce in 2012
globally.
Mobile usage in India is considerably higher than the
global average, and this channel brings the biggest
opportunity for retailers looking to sell to Indian
consumers.
Currently, 25% of all the web searches in India are
through mobile devices .
In India 40% and 19% Smartphone and Tablet users
respectively, shop using their device.
TechNavio's analysts forecast the mobile commerce
market in India to grow at a CAGR of 71.06% over the
period of 2012-2016
10. Mobile Commerce Statistics
The key vendors dominating this mobile commerce market
space are Bharti Airtel Ltd., mCheck India Payment Systems
Pvt. Ltd., PayMate India Pvt. Ltd., and State Bank of India
India is the largest user of the Opera Mini mobile browser
and mobile e-commerce is among the top two categories of
websites, next only to news, that are accessed by users.
E-commerce sites Quiker.com, Amazon.com, and Flipkart.com
experienced growth rates of over 100%, 75%, and
50%, respectively, in 2012 over 2011.
79% of Indian consumers are apprehensive about shopping
online because of concerns over security.
Google India recently reported that 30% of online shopping
queries in 2012 came from mobile phones.
India accounts for 9% of the world’s online shopping traffic
that happens on mobile devices.
11. Social Media Usage
163+ 71 32+ 0.5+
million million million million
*400+
288 33 11
Million
million million million
(Sina Weibo)
18 75+ **2.8 11
million million million million
*Twitter numbers not available ** LinkedIn has no official license to operate in China yet
12. Near Field Communications (NFC)
The growth of the applications market is expected to be
exponential with the revenue growth from $7,686 million
in 2011 to $34,515 million by 2016.
The most attractive of all the segments is the mobile
payments segment; followed by the ticketing and access
control.
The major players that provide chips and controllers for
the Near Field Communication products are NXP
Semiconductors (U.S.), Broadcom (U.S.), and Renesas
(Japan).
Payment via NFC and other proximity payment
technologies is expected to be the second largest form of
mobile payments by 2017.
A market research from Markets and Markets has
predicted that the NFC market will grow at a compound
annual growth rate of 38% from 2011 to 2016.
It is estimated that by 2016, the NFC market will cross
$10.01 billion
13. Digital Marketing in India is BIG...VERY BIG!
The growth of Facebook in India has been 132%;
higher than many other countries, including its home
market in US.
More than 350 million photos per day were uploaded
to Facebook in Q4 2012 and over 240 billion
photos have been shared on Facebook till date (this
does not include Instagram photos)
Google display reaches 90 per cent of Indian web
users, which is close to 100 million users. Second is
YouTube; it has close to 25 million users.
On a year-on-year basis Google display advertising
business is growing at a rate of 100%, search advertising
at a rate of 60%, enterprise business is growing at 300%
and mobile YouTube at 300%
16. siddharth.hegde@ethinos.com
+91 – 9820217252
@siddhegde
http://www.linkedin.com/in/hegdesiddharth
http://www.facebook.com /EthinosDigital
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