A compilation of updated statistics related to mobile, internet, tablet, smartphone and social media usage in India with interesting insights on India's future digital trends.

1. A Snapshot Of Digital India
Compiled by Ethinos Digital Marketing (May 2012)

2. Internet User Statistics
1000
900
800
700
600
Figures in 500
millions Jan-12
400
Mar-12
300
200
100
0
Landline Mobile Internet Broadband Internet
Connections Connections Connections Connections Through
Mobiles
Connection Types

3. Tablet Usage Tablet Usage
18.4 Brand
Market Share by Samsung
percent RIM
14.8 45.8
Apple

4. Smartphone Users In India

5. Social Media Statistics
Google Plus - India
has the second largest
user base (13.69%).
First is USA (31.49%).
LinkedIn – has over 14
Total number of users
million users.
Facebook – crosses 50 Twitter – grows to 13 is 90 million.
India is the second
million users in India million users Of the top 10 cities of
largest user base after
Google Plus users, 3
the U.S.A.
are Indian.
Bangalore (Rank 1)
Hyderabad (Rank 4)
Kolkata (Rank 8)

6. Top Digital Brands
Top Digital Brands
Facebook
• Dove
• Tata Docomo
• MTV Roadies
Twitter
• MTV India
• NDTV India
• Times of India

7. What Lies Ahead
The mobile advertising market in India India will see the fastest growth in
worth 105 crores in March 2012 is set to social networking this year
touch 144 crores by 2013 (37% growth in (51.7%), followed closely by Indonesia
one year). (51.6%), and China lagging further back
(19.9%).
The 2851 crore worth digital advertising
market in India is expected to touch 3535
crores by the end of the year (24% growth in
9 months) and 4391 crores by March 2013
(24% growth in 3 months).

8. Sources
• http://rtn.asia/1159_india-entering-wireless-broadband-revolution-gsma
• http://www.dazeinfo.com/2012/03/08/mobile-connection-base-reached-to-903-72-million-in-january-2012-in-india-report/
• http://www.indiadigitalreview.com/article/what-business-opportunity-will-30-million-new-internet-users-2012-really-
represent
• http://economictimes.indiatimes.com/news/news-by-industry/telecom/indias-broadband-base-grows-24-5-per-cent-in-2011-
to-13-33-million/articleshow/12357034.cms
• http://www.iamwire.com/2011/11/google-registers-highest-mobile-based-searches-from-india/
• http://www.indiantelevision.com/headlines/y2k12/mar/mar178.php
• http://articles.timesofindia.indiatimes.com/2012-04-02/computing/31274913_1_mobile-internet-mobile-phones-subscribers
• http://trak.in/tags/business/2011/09/30/tablet-sales-india-overview-2/
• http://www.indiatechonline.com/tablet-and--other-pc-markets-in-india-552.php
• http://indiatechonline.com/cybermedia-research--tablet-market-in-india-579.php
• http://trak.in/tags/business/2012/02/16/indian-smartphone-market-growth-overview/
• http://www.idc.com/getdoc.jsp?containerId=prUS23371312
• http://www.bgr.in/news/facebook-for-every-phone-app-now-available-in-hindi-crosses-50-million-users-in-india/
• http://www.techwireasia.com/1828/top-asian-countries-in-social-media/
• http://br.press.linkedin.com/node/1172
• http://www.b2bsocialmediaguide.com/2012/03/21/google-plus-statistics/
• http://www.website-monitoring.com/blog/2012/02/14/google-facts-and-figures-infographic/
• http://socialbrands.media2win.com/
• http://socialbrands.media2win.com/twitter/
• http://therealtimereport.com/2012/03/07/social-networks-grow-23-worldwide-india-sees-fastest-growth/
• http://www.iamai.in/PRelease_Detail.aspx?nid=2528&NMonth=4&NYear=2012
• http://www.iamai.in/PRelease_Detail.aspx?nid=2525&NMonth=4&NYear=2012

9. Our strength is our ability to
effectively integrate digital strategy
to generate positive measurable results
What can
we do
for you?
Siddharth Hegde (Managing Director)
E: siddharth.hegde@ethinos.com
M: +91 98202 17252
W: ethinos.com