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Second Screen Experiences
Who’s using second screens?
• According to Nielsen, 88% of tablet users are on
their tablet while watching television
• 86% of smartphone users are on their
smartphone while watching television
Most common tasks done with a second screen:
1. Checking email
2. Exploring content related to a show
3. Checking out deals related to a show’s ad
Classic: Second screen for one user
Evolved: Second screen with a friend
Emergent: Second (third and fourth) screen
with friends
Second Screen Genres
Social networking aka Social TV
Sporting events
Gaming
Second Screen Experiences
Interactive viewing
Supplemental information
Complementary searching
The players
Devices
•
Xbox SmartGlass
•
AirPlay
•
Chromecast
•
Wii U Tablet
Apps
•
Zeebox
•
Shazam
•
Miso
•
Get Glue
•
Yahoo Connected TV

Brands in Second Screen Space
•
Disney Second Screen
•
HSN Remote
•
Sky Go Extra
•
BBC iPlayer
•
Xfinity Remote
Not just with the TV
Other second screen dynamics
Smartphone > Laptop
Smartphone > Tablet
Tablet > Laptop
Smartphone > Thermostat screen
Smartphone > Futuristic To-Do Boards
Smartphone > Car dashboard
User Experience Considerations
User-Centric Design Considerations

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Second Screen Experiences

Notas do Editor

  1. TV shows – tweeting,games, factoids, contests (Dexter, Walking Dead, Mad Men)
  2. Two players games, quizzes, contests, competitive word games
  3. Emergent second-screen: Hive Viewing, Hive Gaming – next generation in LAN gaming and social MMOs
  4. Voting on winners, betting, statistical embelllshments
  5. Control, inventory tracking, different views
  6. Apple TV w/ iPad
  7. Betting, voting, affecting outcomes
  8. Supplement movies, television shows, related shopping deals, bonus footage
  9. Smartphone to iPadSmartphone to laptopiPad to laptop