1. 1Amazon Services Confidential
GO ONLINE WITH
AND GROW PROFITABLY

2. CHALLENGES IN OFFLINE
RETAILING
2Amazon Services Confidential

3. Amazon Services Confidential
 Reach limited to local customer base near the store
 Large marketing budgets required to expand reach
to new customers in other localities
Limited Reach
Cost of operations
 Significant incremental costs of setting up new stores
– real estate, manpower, other overheads.
3

4.  Range of products on display limited to physical
shelf space in store(s)
Product display
space
Inventory
Management
 Challenges & costs of managing inventory across
multiple stores
4Amazon Services Confidential

5. INTERNET OPPORTUNITY IN
INDIA
5Amazon Services Confidential

6. Internet Growing Rapidly in India
106
137
190
205
213
243
0
50
100
150
200
250
June'11 June'12 June'13 Oct'13 Dec'13 (est) June'14 (est)
Internet users in India (In Millions)
* Source - IAMAI-IMRB I-cube estimates – Press Release Internet Users in India Crosses 200 Million Mark Wed, 13 Nov 2013
India – 3rd largest Country by Internet Users
Growing at 40% Y-o-Y
6Amazon Services Confidential

7. Internet Growing Rapidly in India
106
137
190
205
213
243
0
50
100
150
200
250
June'11 June'12 June'13 Oct'13 Dec'13 (est) June'14 (est)
Internet users in India (In Millions)
* Source - IAMAI-IMRB I-cube estimates – Press Release Internet Users in India Crosses 200 Million Mark Wed, 13 Nov 2013
By June 2014, India will overtake US to become the 2nd largest Internet
base in the world with 243 million internet users.
7Amazon Services Confidential

8. E-Commerce Growing Rapidly in India
• Growing trend of Indian offline retailers going
online with their own sites, e.g. Amrapali, Meena
Bazaar, Mom & Me, Nalli Silks, The Chennai Silks.
• Traditional multi-brand offline sellers also going
online with Amazon.in, e.g. Future Retail, Shoppers
Stop, Croma, Vijay Sales, The Mobile Store,
Univercell
Offline retailers
growing online
* Source - Indian Ecommerce-Tip of the Iceberg, by Macquire Equities Research, Rajan Anandan on google trends
Indian e-commerce is expected to be a 108K Crore opportunity by FY15
Grown at a compounded annual growth rate of 30% since FY09
8Amazon Services Confidential
Apparel
362
%
Consumer Goods
119
%
Sports/Outdoors
100
%
Home Furnishing
98%
E-Commerce:
Growth in Sales
Over Last Year

9. HOW AMAZON SEEKS TO HELP
YOU GROW YOUR BUSINESS
9Amazon Services Confidential

10. Our Vision
“Start with the customer and work backwards.”
- Jeff Bezos, Founder and CEO
Relentless focus and innovation based
on a core set of customer needs:
 Selection
 Value
 Convenience
To be Earth's
Most Customer Centric Company
10Amazon Services Confidential

11. 11Amazon Services Confidential
Total Selection: Over 15 MN products across 21 categories
Largest Selection in India for
Books Fashion Jewellery
Luggage & Backpacks Home & Kitchen
Beauty Products Toys & Games
Music Movies & TV Shows
Video Games
First in India to introduce Guaranteed One-Day Delivery
Number of sellers: Growing pool of sellers. Grown over
40X since launch

12. 12Amazon Services Confidential
Service How we help you Available in India
Sell your products on Amazon.in
Amazon stores, packs, ships and
provides customer service for your
products
Increase traffic to your site using ads
that take consumers to your product
pages
Amazon customers pay on your
website using their Amazon profiles
Build and operate your online store
using our all-in-one
e-commerce platform

13. With FBA, store your products in
Amazon fulfillment centers, while we
pick, pack, ship & provide customer
service
Reach millions of online shoppers
with ads on Junglee.com that link
to product pages on your website
Advertise your offline store on
Junglee.com
Amazon’s Current Offerings in India
Third Party Sellers contributed to 45% of Amazon’s units sold
worldwide in 2012
13Amazon Services Confidential

14. Businesses Nearby on Junglee.com
 Your store will be listed
on the Product detail
page
 Your contact number and
address will be listed
helping customers
connect with you as they
search for products
 Offer notes can be
provided to attract
customers
Amazon Services Confidential
With over 7.14 million
visitors a month* on
Junglee.com, Businesses
Nearby boosts your store
recall
14
*Source: Jan 2014 Comscore data

15. Amazon Services Confidential
How Fulfillment by Amazon (FBA) works
Step 1: Seller sends their products to Amazon Fulfillment Center.
Step 2: Amazon stores seller’s products – From a single unit
to their entire inventory
Step 3: Customers orders seller’s products from Amazon often
with fast, free delivery
Step 4: Amazon picks and packs seller’s products.
Step 5: Amazon ships seller’s products and provides customer
support.

16. “ If you want to make money and there’s a
marketplace for what you’re selling, Amazon’s FBA
is a great place to be. I tell people, don’t be afraid
to try. My business has nationwide reach and
customers from across India. Thanks again for
being so professional. We couldn’t have done this
without you. We are starting a very long and
prosperous business relationship....”
Amazon Services Confidential
Seller Testimonials

17. “In the first week of the Computers & Accessories
store launch on Amazon.in, we sold around 435
storage devices in just 7 days. We avail (Fulfillment
by Amazon) FBA. This has enabled us to tap major
markets in the South which constitute 40% of our
sales and 28% from the North. The reach of our
products is so vast that we have sold at least 1
device to 26 states and UTs...”
Amazon Services Confidential
Seller Testimonials

18. Key Benefits
18Amazon Services Confidential
Open a New Sales Channel and Reach
Nationwide Customers
No Product Listing Fees
No Upfront Costs of Creating a Website or
Setting up a Physical Store
Convenient, Trusted Shopping Experience
for Customers

19. Key Benefits
19Amazon Services Confidential
Grow your Business with Amazon’s
World-Class Fulfillment
FBA orders are eligible for FREE Shipping,
COD (Cash on Delivery), Guaranteed 1-Day
Delivery, 2-Day Delivery and other
benefits.
Secure Payments - Security and Fraud
Protection for you and your Customers

20. Sellers of various sizes & categories sell on
20Amazon Services Confidential

21. Next steps
Fill the
Seller
Information
Form
Our sales
team will
connect
with you
Registration
and account
creation
Tax
registration
(only for
FBA)
Onboarding
and
integration
Launch on
the Amazon
platform
21Amazon Services Confidential

22. Write to us at india-seller-services@amazon.com
22Amazon Services Confidential

23. 23Amazon Services Confidential
Appendix

24. Amazon.in
Amazon Services Confidential

25. Junglee.com
Amazon Services Confidential

26. Junglee.com – How it works
“Thanks for your support for our sale
on 12 Dec 2012. We set a record for
both number of 20 times increase in
clicks and 5 times increase in
revenue from Junglee.com on a
single day. Junglee in a significant
way has transformed our business.” -
Ashwin Dias (VP-Ecommerce)
“Junglee has given iBhejo.com an
amazing stage to promote our
products. We have seen traffic
increase every day, and the number
of sales made through Junglee’s
reference is also phenomenal! Kudos
to Junglee!” – Sasha Revashankar
(Co-founder)
Amazon Services Confidential