ERP and CRM applications are crucial to an organization as they provide vital information collected from a variety of sources, to support business operations. While such information is undoubtedly a valuable asset to every business, organizations must be able to manage it well for it to bring about benefits to the business. Without the ability to effectively manage application data, organizations run the risk of vulnerability caused by uncontrolled data growth.

1. Manage Data Growth & Streamline Operations with IBM Optim
ERP and CRM applications are crucial to an organization as they provide vital information collected
from a variety of sources, to support business operations. While such information is undoubtedly a
valuable asset to every business, organizations must be able to manage it well for it to bring about
benefits to the business. Without the ability to effectively manage application data, organizations
run the risk of vulnerability caused by uncontrolled data growth.
Data growth is one of the most pressing problems for businesses in this digital age. While enterprise
application data is a critical asset to the business, accumulating vast amounts of data not only adds
to the risk and complexity, but also increases management and storage costs.
Data is likely to continue growing at a quicker pace. Analysts project that the annual growth rate of
databases is expected to be at an excess of 125 percent. So without a reliable and effective strategy
for managing data growth, organizations will continue to be impacted by the negative effects of
unmanaged data growth.
Business today, therefore need a solution that can control and manage application data growth and
allow them to capitalize on their investment. An efficient enterprise data management solution can
do the trick. The IBM Optim Data Growth Solution offers one such platform. It is a single, scalable
enterprise data management solution that has been designed to meet the evolving needs of every
business. It helps streamline operations using a consistent proven strategy, irrespective of whether
the organization is small or large, and whether it is for single applications or for global business
centers.
IBM Optim data growth solution can greatly simplify the management of enterprise data to help
accelerate critical business projects. It provides open access to current and archived data, allows for
easier upgrades, and implements cost-effective tiered storage strategies. This in turn improves
application performance and availability. It also offers unique capabilities such as promoting data
accessibility, initiating archiving as a best practice, and efficiently managing data disposal, which
allow organizations to effectively manage data growth, enhance application service levels, mitigate
risks, and control costs, thus adding great value to the business.
However, effective implementation of IBM Optim is necessary for organizations to enjoy these
multiple benefits. Only an IBM Optim expert can efficiently carry out this implementation project.
Organizations can therefore opt for IBM Optim consulting to ensure that enterprise data is
managed effectively, and that measurable benefits of implementing Optim are realized by the
organization.
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