1. MARKETING MANAGEMENT From ROYALTY become LOYALTY FAKULTAS EKONOMI UNIVERSITAS PASUNDAN DASAR-DASAR PEMASARAN
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5. 1.5 Siapa Pasar ? Marketer = Seseorang yang merespon pihak lain Prospect = Pihak lain yang direspon Pengertian Market Traditional Tempat Fisik Ekonom Penjual dan Pembeli yang melakukan pertukaran Pemasar People + needs + interest Market Consumers Nonprofit GovermentMarket Global Business MARKET Place = Phisical Space = Digital (misal shopping melalui internet Meta = Kumpuklan produk/jasa yang memilki hubungan tertutup diantara konsumen
6. 1.6 Faktor yang mempengaruhi perubahan Pemasaran dan Bisnis * Changing Technology * Customer empowerment * Globalization * Customization * Derregulation * Heightened Competition(Brand) * Privatization * Industry Convergency (peluang baru) 1.7 Company Orientation The Production Concept The Product Concept The Selling Concept The Marketing Concept The Holistic Marketing Concept Reactive Market Orientation Proactive Market Orientation Total Market Orientation Internal Marketing Holistic Marketing Social Responsibility Marketing Integrated Marketing Relationship Marketing
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8. Menciptakan, Berkomunikasi dan menyampaikan nilai ke pelanggan Menciptakan, berkomunikasi dan menyampaikan nilai yang superior kepada pelanggan
![1.1.1. Sistem Pemasaran I PEMASARAN PERANAN DAN CAKUPAN 1.1 Peran Pemasaran ,[object Object],[object Object],[object Object],1.1.2. Pentingnya Pemasaran PEMASARAN PERANAN DAN CAKUPAN 1.1 Peran Pemasaran COMPANY (C1) COMPETITORS (C3) CENTRES (C5) CHANNELS (C4) CUSTOMER S (C2) CHANGES (C6)](data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7)