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Social Media Jumpstart: Keeping your marketing plan simple, searchable and sharable. withDiane K. Danielson
The business meeting The reunion/night out The cocktail party 2 The big three
Before you start tweeting Build your online footprint Helps your target market find you Control what you can about what they find Adds to credibility Distinguish yourself/your company Set it and forget it 3
Google Maps = New Yellow Pages 4
Google.com>Business Solutions>Local Business Center 5
Blogs: The backbone of social media
Blogs: the backbone of social media Website Website Blogs Blogs Target market You
Blogs – searchable & share-able
Business Blog – Success Story
Business Blog – Success Story
Facebook Pages: Give them something to talk about
Twitter: The Social Media Swiss Army Knife
Why Twitter? What business problems do you need to solve? Marketing Networking Publicity/brand awareness Crises management Customer service Market research CRM
A few Twitter truths Social media = conversational selling. Give them the what; sell them the how. Social media doesn’t work if you don’t work social media. --Lena West, www.RealWomenDoSocialMedia.com
[object Object]
30% self promotion
30% promoting others
30% your personality/interacting
10% just for fun
How to post regularly

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