3. Before you start tweeting Build your online footprint Helps your target market find you Control what you can about what they find Adds to credibility Distinguish yourself/your company Set it and forget it 3
17. Why Twitter? What business problems do you need to solve? Marketing Networking Publicity/brand awareness Crises management Customer service Market research CRM
18. A few Twitter truths Social media = conversational selling. Give them the what; sell them the how. Social media doesn’t work if you don’t work social media. --Lena West, www.RealWomenDoSocialMedia.com
36. Thank you! Diane K. Danielson Founder, Downtown Women’s Club Twitter: @DowntownWoman New Media Marketing Consulting Email: diane@convengine.com www.DianeDanielson.com