01/27/2011 DWC+ Teleclass: 30 Minute Marketing Makeover with Alyssa Dver
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01/27/2011 DWC+ Teleclass: 30 Minute Marketing Makeover with Alyssa Dver
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01/27/2011 DWC+ Teleclass: 30 Minute Marketing Makeover with Alyssa Dver
- 1. 30 Minute Marketing Makeover Alyssa Dver CEO, Mint Green Marketing www.MintGreenMarketing.com Author, “No Time Marketing: small business sized steps in 30 minutes or less” www.NoTimeMarketing.com
- 2. SEO Corporate responsibility 1 x 1 marketing Web video Permission marketing Twitter LinkedIn Groups AdWords Track backs Facebook Clickthroughs Blogs Opt in/Opt out Chasms Second Life Landing pages Customer relationships Mavens Loyalty programs Tipping Points Mobile ads Flash demos Virtual events YouTube Affiliate Marketing Online ads Electronic billboards
- 3. Marketing?
- 4. Today’s Objective STRATEGIC MARKETING = gives you power to make smart decisions that generate $ for your business
- 5. Marketing Doctor: Alyssa Dver • Author of: • No Time Marketing: small business-sized steps in 30 minutes or less • Software Product Management Essentials • Chief Executive for: Mint Green Marketing • Contributor to: Forbes, BusinessWeek, Entrepreneur, Promo, Readers Digest, Chief Marketer, Software Magazine, etc. • Speaker at: WDLS at the United Nations, Women’s Congress, American Marketing Association, Software Business, The Commonwealth Institute, Ladies Who Launch, Downtown Women’s Club, etc. • BusinessWeek Female Entrepreneur to Watch 2007 • American Express OPEN featured entrepreneur Dec 2009 • CPM, CPPM, Wharton School, lifelong learner
- 6. The No Time Marketing Process 1. Marketing Inventory 2. Completing the Body of Knowledge “strategy” 3. Positioning 4. Messaging 5. Pricing 6. Push marketing – lead generation 7. Pull marketing – lead nurturing “tactics” 8. Marketing plan presentation 9. Ongoing refinement & responsible practices
- 7. 1.What do you sell?
- 9. FLY Revised • What = FLY’s Personal Style System™ • Products: group workshops, corporate presentations, one-on-one consulting • New tagline: simple strategies to always look great • No: blog, Twitter, Facebook • Yes: testimonials, video/photos, speaking opps, trunk shows/events
- 11. 2. Who buys your stuff?
- 13. 3. How do they buy?
- 15. 4. Why do they buy stuff like yours?
- 16. “About” J Ross Wine J Ross Wine provides affordable educational and interactive wine-related presentations to support non-profit fundraising and corporate events for clients, employees, partners or sales teams. Unlike other event presentations, J Ross Wine Events are easy to arrange and offer both fun and practical information that people will appreciate for personal and professional reasons.
- 17. www.jrosswine.com J Ross Wine Revised
- 18. 5. Why should they buy yours?
- 20. 6. Where do they get info?
- 23. Strategic Marketing The power to make smart decisions that generate $ for your business!
- 24. www.AffordableExpertMarketing.com Do It Yourself We do it for you www.MintGreenMarketing.com • Marketing plans, positioning, messaging • Websites, SEO • Collaterals (brochures, datasheets, etc.) • Logo/branding (bus. cards, stationery, etc.) www.NoTimeMarketing.com • Events, tradeshows • book, eBook ($12.95/$9.95) • Direct mail, email/newsletters • online classes ($99) • PR, speaking programs, social media • mentoring, coaching ($150/hr) Expert Marketing Assessment & Planning prices start at $1500 For an online, narrated copy of these slides, send an email to ideranieri@mintgreenmktg.com