Radio remains a highly effective advertising medium that can reach a wide audience. It has advantages over other media like TV and internet in that it is inexpensive, targeted, and creates strong emotional connections with listeners. Studies show that combining radio ads with other media like TV, internet, or print ads can significantly increase brand recall, preference, and website traffic compared to using other media alone. Radio is especially good at reaching light viewers of other media and driving consumers to take desired actions.

1. RADIO in the 21 st Century: Have You Heard it? By Erin Al-Mehairi, Marketing and Public Relations Samaritan Regional Health System

2. 96% of the population listens to Radio… *Radio Advertising Bureau (RAB)