The document provides an evaluation of an audio track created for a perfume advert targeted towards mature women. While the final product achieved its overall purpose of selling the product, the evaluator notes that the use of Russian for the narrative did not fully fit the intended purpose given the country of exhibition. Areas of strong technical achievement included sound editing and flow, though not fully exploring the software's options limited the quality. Time management skills were mastered through adhering to deadlines, but greater exploration of ideas and the software could have led to an even better product. Overall, the evaluator deemed the project a success based on achieving its purpose and the learning experience.

1. Evaluation
The product that was completed was a perfume advert for the more mature woman by Marc Jacobs,
within this product; our task was to create the audio to the video which had to include four elements
within that track. The four elements included three sounds with any instrument or sound effect
although one of the elements had to be narrative.
The original intensions for this product was to have settling sounds with birds chirping and a person
calmly talking in the background painting a description for the audience which was the main purpose
of there being narrative. I felt that the product that has been created is similar to the product that I had
intentions for, I felt that the calming effect was similar and the narrative was also calm although the
narrative was in Russian which had made it more difficult for the public and the audio wasn’t as calm
and collect as first hoped.
Did the product achieve its purpose? I feel that yes the product did achieve its purpose of selling a
product although the purpose of the narrative did not the fit the purpose due to the fact that it was too
creative with the languages and therefore considering the country of exhibition, the language was not
appropriate.The specific technical qualities in which I felt I achieved highly in is the editing of the
sounds where I managed to fade them in and out and correct the sound where I felt the track did not
flow accordingly although I felt that when using the software I did not explore into all the different
options of the software which might have improved the quality of the track.
During the production I felt that I mastered some production skills such as time management, I felt I
mastered this due to the fact that when the production schedule was made, I felt that I followed each
deadline to the dot which helped with the overall management of the production. This also meant that
the production flowed with great rhythm due to the creation of the production schedule. I felt that I did
not achieve so highly in production skills such as ideas generation as I did not include as much
graphic work as I should have done in order to explore different options for the product. I also felt that
I didn’t achieve so well in technical competence as I did not explore all the areas of the software. I
should have had more courage and confidence to explore different areas of research and software so
that I could have had a chance at creating an event better product.
I feel that overall the product was a success due to the fact that it achieved its purpose and I also feel
that the general project was a success as I had learnt a lot from this experience and this particular
unit.