Marketing automation and customer experiences : best and next practices [engl...
GMIC Slides
1.
2. DIGITAL DMC
Introducing, a totally
new way to organize
destination services for
non-group tourist.
3. First, for travel agents to book destination services for their customers.
Then, for the customers to book it themselves.
4. One page summary
Just like every computer brand needs an OEM, every tour agent
needs a DMC (Destination Management Company)
The DMCs are the oversea contractor for the local branded tour
agents. They provide destination services like Hotels, Transport
services, Tour guides, Sightseeing and other Tourist Activities.
(just like Foxconn to Apple.)
In a highly fragmented market the world’s top 10 DMC’s can
still achieve a combined sales of more than $20 billion.
Using latest Smart phone and GPS technology, Tourism Media
has developed a disruptive solution and will be the first mover
to launch a Digital DMC. It provides end to end solution for the
agents – PreTrip & OnTrip services at a fraction of current cost.
We have signed up a host pre-launched collaborators. We are
targeting sales of $25m, $100m and $200m; respectively for
the first three years.
Tourism Media Pte Ltd
5. Defining the size
SIZE OF DMC BUSINESS
Lodging
Sightseeing Tours
Transportation
6. Defining the size DMC
Top ten DMC handles
about $20 billion
worth of business mainly through
travel operators.
7. Defining the size DMC
More than 200,000 bookings a day
More $5 billion a year.
In 2010 GTA was
acquired by their
competitor (KUONI)
for S$1billion.
10. Defining the entry strategy
Our strategy, is to offer a radically lower
cost, to service the current DMC customers
which are the travel agents.
11. Defining the entry strategy
On, an apple to apple comparison, our cost to the
agent, can be as low as 30% lower than current
operating method.
$1,000 $700
Traditional DMCs Digital DMCs
12. Defining the entry strategy
We can achieve it because:
1. we leverage on, smart phone adoption, GPS
technology, and the mobile Internet.
2. we offer an end to end digital solutions with less human
intervention.
3. we leverage on google earth technology to allow
customers to visualize their journey tour routing.
4. we leverage on the latest meta search technology.
5. and most crucial. we own, the world's largest
depository, of location based tourist stories.
13.
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15.
16.
17.
18. Defining the our Value
It will totally change the way how DMC, operates.
This new breed of mobile powered DMC, will provide, end to end solutions.
Tour agents will enjoy tremendous savings, which, they can pass it back to the travelers.
19. OPERATIONAL OVERVIEW OF TOURIZZ DIGITAL DMC (MOBILE TOURING)
• META SEARCH ENGINE
• PAYMENT GATEWAY
• CONTENT MANAGEMENT
SYSTEM
• SUPPLIER INTERFACE
• MULTI MEDIA AIDS
• PRICING ALGORITHM
• CRM
----------------- ONTRIP SUPPORT------------------ ------------------- PRETRIP ------------------------
20. A Tourism Logistic Service
(Aka Mobile DMC)
We have the
facilitating box
Our content and travel
tools
GPS-DIGITAL
Location-Based Mobile Tour Guides
Services
Our pipeline connecting to tourism Multi Media content We control the last End User
mile to customer
content and tools
Navigational
Services OnTrip Program CRM & Concierge
Manager
services
House Brand
End User
Our House brand:
Management
Reports End User
Multi City Hotels
Payment services
Material Sourcing
Customer
Our customer
Brand
End User
Operators (Hotel, transport, attraction
Restaurants & Airline
Entertainment Tour Operator s)
Car Operator
Cruise companies
Location Advertising
Web Mktg
Web Travel Portals platform
Services End User
Travel Stores We charge by
Transportation the number of
POWERS the above Service Layers: layers used.
This frees the operator from logistic tasks and focus full time on Product design and marketing
21. Introduction
Our assets:
Internet Technology Content
The world’s largest depository of
• Meta search for to sniff out the best room location-tagged touristic stories
rates of 300,000 hotels. (20,000 minutes & growing)
• World’s first Dynamic tour-package pricing
system.
• Innovative multimedia web travel
brochures.
Relationships.
Mobile Technology • Business relationships with
• An intelligent & robust algorithm, to more than 300,000 suppliers.
trigger the media at the defined • Business relationships with
place to the defined profiled value-added resellers and
visitor, via the smartphone. affiliates partners.
• A suite of innovative touring tools
that enriches touring experiences for
the targeted market
22. OPERATORLogistic hub
A Tourism Services
PAY MODEL
Aka Mobile DMC
Customer THE VALUE TO CURRENT OPTION Competitive Our
Advantage income:
ESTABLISHMENT
Airlines Allows airlines to operate multi Restricted to single
city FIT tours destinations only using
human guides 1. Reduced Average US$3-
Liability US$10 a day
Tour Ability to power independent touring Inbound agents using human 2. Lower cost. depending on job
packages. tour coordinators 3. Multi scope.
Operators Ability to operate multi languages language
capability 50-50 Share in
Allows car rental companies to package Packaged with hotels without 4. Scalable advertising
Car Rental the transportation services with hotels guides operations revenue.
Companies and guide service. 5. Consistent
quality Other revenue:
6. Lower Cust
Allows cruise companies to sell do-it- Operates only coach tours Travelomization
Cruise yourself shore excursions, a new source
operating
CRM
Companies cost - User Concierge service
of income.
customize Product integration
own Pre-Purchase Tools
Retail Agents Provide retail/online agents to earn Very limited FIT tour products. package
additional income with a system Sells mainly air tickets and
(Online & B&M) supported FIT touring product that group tour products.
requires minimum service support.