A brief presentation introducing a Publix co-marketing opportunity: Junta Hispana in Miami on October 24 2010

1. Mercado Rodante (mer-ka-tho ro-don-teh) Spanish Noun
1. Hispanic central plaza where traveling vendors and local
residents gather to buy and sell, esp. provisions, livestock and
other necessities.

2.  Crucial relationship building tool
 70% are likely to purchase
brands with a strong presence at
Hispanic festivals & events
 Often1st face-to-face interaction
with a retailer and brands
 Build a personal relationship
with 10,000 Hispanic shoppers
in one day
◦ Source: Yankelovich/Cheskin Hispanic Monitor Study and Strategy Research Corp.

3.  Only family-oriented Hispanic event
 Free admission, free parking and
alcohol-free
 More than 25,000 attended 2009
 Designed to appeal to all 20
Spanish-speaking countries
 Hispanics at all levels of
acculturation
 5th consecutive year in Miami
 October 24, 2010 at Tamiami Park

4.  An event within an event - dedicated Publix plaza
◦ Publix booth, a passport stamp booth
◦ 12+ vendor booths
◦ Publix mini-stage
 Dora the Explorer & SpongeBob SquarePants
appearances
◦ cultural performances
◦ vendor brand character performances
◦ other family entertainment
 A JuntaHispana Passport destination
 Visit Publix Mercado Rodante to win
◦ Personal computers
◦ Publix gift certificates, coupons for free products

5. Vendor Vendor Vendor Vendor
Booth Booth Booth Booth
Entrada/Salida
Mini-Stage
Vendor Vendor Vendor Vendor Vendor
Booth Booth Booth Booth Booth

6.  Miami is largest Publix Hispanic
market
 Miami DMA Hispanics spend $4.3
billion on food at home
 Nickelodeon Hispanic Dora the
Explorer & SpongeBob Square Pants
 61.4% of Hispanic families have
children under 17 years
◦ Source:Scarborough Research Scarborough USA+ R2 2004
 JuntaHispana appeals to the diverse
Miami Hispanic market

7.  Event radio, TV and Miami Hispanic newspapers
 20,000 Event flyers in high density Hispanic areas
 Publix signage at JuntaHispana main stage
 Stage mentions at Publix mini-stage events
 Publix Mercado Rodante is a passport destination
◦ Win personal computers with passport stamp
 Publix flyers in tower displays-Miami division
 Eblast up to 1.0 million South Florida Hispanic
households (event invitation & Publix flyer)

8.  JuntaHispana provides event media support
 All event design, production and execution
 Coordinates sampling, warehousing, distribution,
booths, tents, tables, chairs
 Includes Spanish-speaking staff for your booth
 Mini-stage talent, producer and host
 Insurance, permits, equipment, booths, etc.
 PromoPoint Marketing delivers all Publix-specific
marketing
◦ Email marketing, in-store flyer, flyer display, etc

9.  Your 10’ x 10’ booth at Junta Hispana event
◦ Includes Spanish-speaking staff of two
◦ Sampling, demonstrations and/or literature distribution
◦ Up to 10,000 samples distributed at each booth
 ½ Full-color ad in Publix Junta Hispana flyer
◦ Flyer with advertising, recipes and/or coupons
◦ Packed in shipper displays at all 251 Publix Miami division stores
(circ 225,000)
◦ Plus 25,000 at the Publix booth during Junta Hispana
 Eblast email to 1.0 million homes near stores in
the Publix Miami division
◦ Click thru to a digital version of the flyer with ads, recipes and/or
coupons
 10,000 Re-usable shopping bags handed out
◦ Bags showcase sponsoring brand logos

10.  Eric Zitelli
Director of Client Solutions
PromoPoint Marketing
O 813-342-9559
C 813-335-2408
Eric.zitelli@PromoPointMarketing.com
 Sue Bartlett
Senior Production Manager
PromoPoint Marketing
O 813-342-9437
Sue.Bartlett@PromoPointMarketing.com