This document discusses strategies for social engagement including calling stakeholders to action, adding value through relevant communication, and increasing participation and involvement through initiatives that allow for co-creation and interaction with influencers and ambassadors.

1. Social engagement
call to action
added value
communication
relevance
stakeholdersbelievers ambassadors
participation
interestinvolvement
initiativesco-creation interactives visit
influencers
conversations
why
how
what
who
moral transactional
SET
board
© Theo Meereboer
Stichting E30 2015