An App-driven MVNO

1. LTE World, Erik Schulink – June 2013
An App-driven MVNO

2. 1. What is Tuenti?
2. How do we build apps?
3. Integrating apps with our MVNO

3. Social network + Telco

4. The simplest way to share and communicate with
the people who matter right now

5. 2006: founded Tuenti, 4 employees
2007
#1 social network in Spain by traffic
reached 300k users by end of year
first press mention
2009
launched mobile platform
100 employees
2010
start development of MVNO platform (end of year)
Telefonica investment
launched multi-platform mobile apps
2012
commercial launch of MVNO
re-focus Tuenti as integrated social comms platform
internationalization of mobile apps
2013
15 million social network users
150k MVNO customers
Building out unique value proposition of integrated social comms
150,000
MVNO Subscribers
History

6. Integrated Social Communications
VoIP Calling Messaging Social Sharing Account Management

7. Cross-platform

8. Numbers
150.000Móvil subscribers
75%
prepay
90%
SIM Only
6M
Active Mobile Users
500M
Chat Messages / week
46M
Photos Shared / month

9. Net ports vs Spanish MVNOs

10. Cross-functional Product teams
• own a feature set across all clients
• include engineers (iOS, android, php, web), product managers, designers
• empowered to iterate

11. Core Platform teams
• own shared bits of their client
• are the “experts”: review code from product teams, define architecture
• implement release process

12. Tools
• automated tests, continuous integration
• iterative, 4-6 week release cycles
• code review
• service-oriented architecture (SOA)

13. Integrated Telco Experience in the Apps
• voicemail inbox
• account management
• social billing history

14. • Tuenti App usage (VoIP, Messaging, Social) bundled into tariffs
• on pre-pay, includes 30 days after zero balance
Integrated Apps into Telco Proposition

15. Zero Limits
CONTRATO O
PREPAGO
IVA no incluido
App usage (VoIP, Messaging, Social) part of tariffs