The annual report is alive, prospering and evolving. Takeaways of this webinar include: -Important steps to include in your process -Key areas to focus on in development -How to choose the appropriate medium for your AR -How to make the most of creative assets -A discussion of future trends

1. MAXIMIZING
THE VALUE
OF YOUR
ANNUAL REPORT/
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2. SPEAKERS/
CAROLINE BRUCKNER ANDREW PERRO
cbruckner@equicomgroup.com aperro@equicomgroup.com
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3. SO, YOU ARE
CREATING
AN ANNUAL
REPORT/
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4. WHY IS IT SO
IMPORTANT?
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5. IMPRESSIONS
MATTER/
vs.
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6. UNIVERSITY
OF MIAMI /
UCLA STUDY
11PERCENT
AVERAGE INCREASE
OF PERCEIVED
VALUATION
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7. RETAIL INVESTORS
DO READ YOUR
ANNUAL REPORT/
70 69 80 P ERCENT PERCENT PERCENT
FIND AR HELPFUL HELPFUL IN TRACKING HELPFUL IN
IN STOCK-BUYING EXISTING STOCK TRACKING PORTFOLIO
DECISION OWNERSHIP LONG-TERM
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8. A CAPTIVE
5
AUDIENCE/
MINUTES
AVERAGE AMOUNT OF
TIME SPENT READING
AN ANNUAL REPORT
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9. EMPLOYEE
EMPOWERMENT/
THE BEST
EMPLOYEES
CARE
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10. ONLINE POLL
QUESTION
NO. 1/
Do you currently A. Yes, we produce a front end
messaging piece together with
the financials
produce a printed
annual report? B. No, we only produce financials
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11. GETTING
STARTED/
management
investor strategic
relations design
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12. THE ANNUAL REPORT
SHOULD BE SEEN AS PART OF AN IR STRATEGY—
NOT A ONE-OFF ENDEAVOUR/
messaging
factsheet
investor
annual report presentation
web
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13. ASSET CREATION/
key statements
messaging
positioning
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14. ASSET CREATION/
key statements
messaging
positioning maps
process diagrams
infographics
pipelines
charts
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15. ASSET CREATION/
photograph
executive team
photograph
facilities/products
key statements
messaging
digital assets
maps create videos
positioning select
typography
process diagrams
colour palette
infographics
pipelines
charts
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16. WHAT CAN WE DO
WITH ALL THIS STUFF?
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17. WHAT CAN WE DO
WITH ALL THIS STUFF?
Message
Itati bero et hil in nectum est ma quatem ratus pores Itati bero et hil in nectum est ma quatem ratus pores
vitiaepre simil id milleni mustist otatia dolorupta vitiaepre simil id milleni mustist otatia dolorupta
doluptiatin peria quis sitione ctoresed modicit earcienti doluptiatin peria quis sitione ctoresed modicit earcienti
at quae volorios experfe ruptum sus nost molest ius es at quae volorios experfe ruptum sus nost molest ius es
escilliae. Elibus aut ommoluptatem rectia cusda volup- escilliae. Elibus aut ommoluptatem rectia cusda volup-
tatin conseque rerferum harit, culluptatur sequam, core tatin conseque rerferum harit, culluptatur sequam, core
sum fugitiatur, eumquam cum quis dolumqu idistiunt sum fugitiatur, eumquam cum quis dolumqu idistiunt
| Strategic Design | 17

18. WHAT CAN WE DO
WITH ALL THIS STUFF?
Message
Message Itati bero et hil in nectum est ma quatem ratus pores vitiaepre
simil id milleni mustist otatia dolorupta doluptiatin peria quis
sitione ctoresed modicit earcienti at quae volorios experfe
ruptum sus nost molest ius es escilliae. Elibus aut ommolupta-
tem rectia cusda voluptatin conseque rerferum harit, culluptatur
Itati bero et hil in nectum est ma quatem ratus pores Itati bero et hil in nectum est ma quatem ratus pores sequam, core sum fugitiatur, eumquam cum quis dolumqu
vitiaepre simil id milleni mustist otatia dolorupta vitiaepre simil id milleni mustist otatia dolorupta idistiunt eritem non conesti untore non porepera dolorpores
doluptiatin peria quis sitione ctoresed modicit earcienti doluptiatin peria quis sitione ctoresed modicit earcienti magnam fugiaectem. Ut ma vollorat minctus, qui odi ab ipsum
at quae volorios experfe ruptum sus nost molest ius es at quae volorios experfe ruptum sus nost molest ius es
escilliae. Elibus aut ommoluptatem rectia cusda volup- escilliae. Elibus aut ommoluptatem rectia cusda volup-
tatin conseque rerferum harit, culluptatur sequam, core tatin conseque rerferum harit, culluptatur sequam, core
sum fugitiatur, eumquam cum quis dolumqu idistiunt sum fugitiatur, eumquam cum quis dolumqu idistiunt
| Strategic Design | 18

19. WHAT CAN WE DO
WITH ALL THIS STUFF?
Message
Message Itati bero et hil in nectum est ma quatem ratus pores vitiaepre
simil id milleni mustist otatia dolorupta doluptiatin peria quis
sitione ctoresed modicit earcienti at quae volorios experfe
ruptum sus nost molest ius es escilliae. Elibus aut ommolupta-
tem rectia cusda voluptatin conseque rerferum harit, culluptatur
Itati bero et hil in nectum est ma quatem ratus pores Itati bero et hil in nectum est ma quatem ratus pores sequam, core sum fugitiatur, eumquam cum quis dolumqu
vitiaepre simil id milleni mustist otatia dolorupta vitiaepre simil id milleni mustist otatia dolorupta idistiunt eritem non conesti untore non porepera dolorpores
doluptiatin peria quis sitione ctoresed modicit earcienti
at quae volorios experfe ruptum sus nost molest ius es
escilliae. Elibus aut ommoluptatem rectia cusda volup-
doluptiatin peria quis sitione ctoresed modicit earcienti
at quae volorios experfe ruptum sus nost molest ius es
escilliae. Elibus aut ommoluptatem rectia cusda volup-
magnam fugiaectem. Ut ma vollorat minctus, qui odi ab ipsum
Message
tatin conseque rerferum harit, culluptatur sequam, core tatin conseque rerferum harit, culluptatur sequam, core
sum fugitiatur, eumquam cum quis dolumqu idistiunt sum fugitiatur, eumquam cum quis dolumqu idistiunt
Itati bero et hil in nectum est ma quatem ratus pores vitiaepre
simil id milleni mustist otatia dolorupta doluptiatin peria quis
sitione ctoresed modicit earcienti at quae volorios experfe
ruptum sus nost molest ius es escilliae. Elibus aut ommolupta-
tem rectia cusda voluptatin conseque rerferum harit, culluptatur
sequam, core sum fugitiatur, eumquam cum quis dolumqu
idistiunt eritem non conesti untore non porepera dolorpores
magnam fugiaectem. Ut ma vollorat minctus, qui odi ab ipsum
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20. | Strategic Design | 20

21. PRINT/
TRADITIONAL TYPESET ANNUAL REPORT
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22. PRINT/
TRADITIONAL TYPESET ANNUAL REPORT
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23. PRINT/
COVER WRAP WITH FINANCIALS
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24. PRINT/
MARKETING PIECE WITH
POCKET FOR FINANCIALS
365 DAYS PER YEAR
EXTEND THE LIFE OF
YOUR FRONT-END
MESSAGING PIECE
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25. ONLINE/
FULL HTML CONTENT
50 P ERCENT
RETAIL INVESTORS
USE THE INTERNET TO
MAKE DECISIONS
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26. PRINT + ONLINE/
PRINT + SUMMARY WEBSITE
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27. PRINT/
SUMMARY/PROGRESS REPORT
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28. ONLINE POLL
QUESTION
NO. 2/
A. Yes, we produce a full html
version of our annual report
Do you currently
B. Yes, we produce a summary
produce an online version of our annual report
online
annual report?
C. No, we only post a PDF version
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29. ONLINE/
TRADITIONAL PDF
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30. ONLINE/
INTERACTIVE PDF
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31. ONLINE/
INTERACTIVE PDF
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32. PRESENTATION/
CORPORATE/AGM PRESENTATION
>
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33. PRESENTATION/
SLIDESHARE
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34. TABLET & MOBILE/
iPAD APP
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35. TIMING IS EVERYTHING/
start early
photography
develop online
concurrently
management
buy-in
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36. ONLINE POLL
QUESTION
NO. 3/
A. 10 months or more
How far in
advance of filing B. 6-9 months
do you start your C. 3-6 months
annual report? D. 3 months or less
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37. TRENDING NOW/
CEO MESSAGE – VIDEO
IFRS/XBRL
SOCIAL MEDIA
INTEGRATED REPORTING
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38. TRENDING NOW/
CEO MESSAGE – VIDEO
IFRS/XBRL
SOCIAL MEDIA
INTEGRATED REPORTING
| Strategic Design | 38

39. TRENDING NOW/
CEO MESSAGE – VIDEO
IFRS/XBRL
SOCIAL MEDIA
INTEGRATED REPORTING
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40. TRENDING NOW/
CEO MESSAGE – VIDEO
IFRS/XBRL
SOCIAL MEDIA
INTEGRATED REPORTING
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41. ONLINE POLL
RESULTS
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42. THANKS FOR ATTENDING/
Q&A/
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43. THANK YOU
for more information, contact:
Emily Gibbs, egibbs@equicomgroup.com
Sarah Zupnik, szupnik@equicomgroup.com
| Strategic Design Akthem Sumrain, asumrain@equicomgroup.com