Should You Use Social Media?
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Marketing: The Reset Button Has Been Pushed. Should your company use Social Media to grow your business?
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Should You Use Social Media?
- 1. Marketing “The Reset Button Has Been Pushed” 100 Million facebookusers in 9 months 1 Billion iPod Applications downloaded in 9 months 2010 Gen Y will outnumber Baby Boomers 6 of top 10 websites are social Twitter usage 80% on mobile devices
- 2. Shotgun Approach YellowPages Brochures DirectMail Events Etc… Networking
- 3. YellowPages Brochures DirectMail Events Etc… Networking Funnel Approach Social Media ROI
- 4. The Big 6 Cocktail Parties Lunch Appointments Trade Shows blogging Publishing Magazines Producing Television Seminars
- 5. How You Can Use It for buyer keywords, customer compliments or complaints LISTEN your product, events, promotions, coupons, experiences PROMOTE your sales force through employees or customers MULTIPLY millions of people looking for your product REACH
- 6. How You Can Use It your fans through promotions and content REWARD new events or promotions to your best customers PUSH your marketing by using your fans as tentacles MULTIPLY
- 7. to business owners, executives and professionals CONNECT strategic partnerships that can send you more business CREATE by providing solutions to online associations and groups LEAD How You Can Use It
- 8. How You Can Use It blogging your thoughts and vision about your industry, products or services SHARE free information about how you help clients or customers GIVE content that can help others in their business or life CREATE
- 9. How You Can Use It SHARE your personality and passion relationships through face to face interaction BUILD by being approachable and authentic ENGAGE
- 10. How You Can Use It how your product or service can bring a client value TEACH LEAD with new thoughts and vision on the processes and systems that make you unique EDUCATE
- 11. Should You Use Social Media?Best Practices in Relationship Building
- 12. Most organizations believe they are capable of participating in social media
- 13. Companies on the wrong goals
- 14. Each new step of human activity has introduced 50x productivity
- 15. Recognize the need to change and… (symptoms)
- 16. A New “Normal” is Here
- 17. Assets, Not Liabilities Communicators, Not Cogs
- 18. Successful Companies Adapt and integrate to the new “normal” Create ambition and intellectual curiosity Be unified and interdependent Feel comforted and opportunistic not threatened or menaced Are selfless and generous with their success Productivity increases View employees as assets
- 19. Focus on New Results
- 20. Success is tied to emotional intelligence
- 21. That’s greatDavid, but how can I bring change this evening?
- 22. Give employees a voice
- 23. Realize this isn’t simple but a necessary culture shift
- 25. Build trust
- 26. Reflect on how your company operates
- 27. Social Media.
- 28. Well, maybe.
- 30. David Tolboe Chief Operating Officer The Entrepreneur Life Radio Show KNUU 970 Wednesdays 1pm For an expanded version of this presentation, please email:david@entadvisors.com
Notas do Editor
- Companies need to be emotionally intelligent in order to fully realize a strategic advantage in social media
- “Followers” instead of “relationships”Revenue instead of relationships (know what the fears and desires of your clients are and pay your employees to do that)Productivity instead of training (dependent vs interdependent)
- Each new step of human activity has introduced 50x productivity- Hunter GatherersDependant on the individual and small groupsIntroduced primitive speech and visual non-verbal communication- AgrariansDependant on small teams and efficiencyIntroduced writing, text and documents- IndustrialistsDependent on very large teams and rolesIntroduced telecommunications – radio, tv, movies, phones, telegraphs-InformationistasDependent on relationship building Introduced computing, internet, massive mutually supported networks
- Embrace ChangeThe new “normal” is ready and waiting for youHave to ask 2 questions: 1. Do we have the know how, and 2. Do we have the resources
- Change the Perception of OwnershipBe results driven (#1 in employee satisfaction, #1 in customer satisfaction)St Joseph turnaroundAssets, not liabilities (do we look at our employees as “profit centers”Communicators, not cogs
- ListeningEmpowering employeesEffective communicationSelf awareness (not living in fear)InterdependenceEliminate excusesGive voice to employees without corner cutting (corner cutting leads to additional problems)Employee buy inEntrench relationship oriented people in trenches
- Learn to listenValidation skillsAuthenticityTransperency
- Are there guidelines in place for participation?How do we run our meetings? Do we come back each week and things are left undone? Do we have a forum to download what employees are seeing, hearing, experiencing (extremely valuable information)Do employees have the chance to participate in decision and direction?
- Example: Chuck SmithToyota ***In light of current events, you may want to reconsider this example***Smile MagicPromote individual s to work to being better individuals.Sit down with someone and talk openly and honestly. “What are my strengths”What are my weaknesses”
- 50 CentExample: UNLV BasketballProvide access and a personal touchInsight into a day within your organizationUseful content Develop a community based on mutual attraction, shared values, common ground, individual emotional connectionsEngagement is listening, talking, relating, sharing, privilege, trust and respect – not blasting and spamming
- Deliver authenticity & transperencyUseful contentDo not automateRelate to the audience, not sell themHave funBe humble enough to accept criticismBe timely in responding to inquiriesBe gracious and thankful when people interactSeek conversations
- 80%-90% of businesses are run in industrial age mentalityAre your leaders “servant leaders”?Accept that social media isn’t about blasting and random updating but relationship building.How self-aware?Are employees empowered? Do employees have a buy in to decision making?Are leaders growing to be better? Eliminating excuses?What are customer pains?Are your really solving your customers problems?