Why every business should care about social media 09 sep2010
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This slide deck was presented by Pradeep Chopra (Digital Vidya) and Sahil Parikh (Deskaway) as a part of the LIVE webinar of a 3 part series called Digital Gurukul on Enterprising.IN.
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Why every business should care about social media 09 sep2010
- 1. DIGITAL GURUKUL #2 Why every business needs to care about Social Media?
- 2. What is Social Media Marketing?
- 3. “ The process of reaching out to and engaging with your customers/users through Social Media (FB, Twitter, YouTube etc) ”
- 4. Is Social Media just about Sales & Marketing?
- 5. Sales Ideation/Product Dev HR CRM Marketing NO
- 6. Search for your name on Google!
- 7. Timings can’t be Better! Opportunity to build competitive edge
- 9. Let’s look at some Interesting Success Stories!
- 10. Kogi Korean BBQ Taco Truck Blog + Flickr + Twitter - 10 people/stop to 800 people/stop
- 11. Online Leads & Sales
- 12. 89,22,844 Views | 20,223 Ratings
- 13. Auto Driver in Chennai
- 14. Sahil Parikh CEO DeskAway Case Study: Sahil Parikh
- 15. Driving sales through online WOM Sahil Parikh
- 16. We are self-funded We use only low-cost online marketing SEO, Blogs & Social Media Sahil Parikh
- 17. What’s not worked is… Sahil Parikh
- 18. Drive traffic through blogs Sahil Parikh
- 19. Reviews/ mentions helps us drive traffic Conversations drive signup Last 2 years 50% of traffic has come from blogs/ referring sites. Sahil Parikh
- 20. 1 signup every 30 seconds. Top 3 traffic source. 15% converted to paid accounts Quadrupled sales in a month! We didn’t push… Sahil Parikh
- 21. Sahil Parikh
- 22. 18% converted to paid. Top 3 traffic source. We didn’t push again… Potential reach… 3 million followers on twitter 500,000 readers for their blog Sahil Parikh
- 23. Hello world, we exist! Find people with similar interest. Reach out to a larger audience. Sahil Parikh
- 24. The little birdie has sent us 5-7% of our total traffic in the last 2 years. 9-12% converted. We wonder how many people heard about us on Twitter and then later came to our site? Sahil Parikh
- 25. Closing a sale… Sahil Parikh
- 26. Sahil Parikh
- 27. Sahil Parikh
- 28. Sahil Parikh
- 29. Sahil Parikh
- 30. Sahil Parikh
- 31. Customer service… Sahil Parikh
- 32. Sahil Parikh
- 33. She is a customer today. Sahil Parikh
- 34. Thank You! Follow us on @deskaway or @sahilparikh Sahil Parikh
- 35. The Mantra for Success! Be Social Be Visible Be Relevant Be Credible
- 37. Let’s stay in touch through Social Media! http://facebook.com/pradeepchopra http://linkedin.com/in/pradeepchopra http://twitter.com/pradeepchopra Follow-Up @ http://bit.ly/dg2-followup
- 38. Thank You! Please give your Feedback @ http://bit.ly/dg2-feedback
Notas do Editor
- WOM is inexpensive and powerful. Paying $ on old-school marketing is very expensive for a startup. Rather spend your money on your service and product and give people a chance to talk about it. If they like it, you are in business...
- - Go where your audience goes - It is ok if there is a bad review - Participate in comments - People will hear about you, like you and remember you. - Conversations will drive sales. Don't be pushy.
- Knew people who read WWD could use our product Were active readers and commentators on their blog Dropped an email to their editors a few times When the time was right they wrote about us.
- Traffic spiked. A signup every 30 secs for a day and then tapering off. 15% of them converted. Still get traffic from this blog
- Same with Mashable
- Use it mostly for brand awareness and let people know we exist Participation is easy since we can be mobile and share stuff Lead gen is difficult to measure
- Closing a sale
- Closing a sale
- Closing a sale
- Closing a sale - We have Darrin participating on our blog and even submitting a casestudy as to how his company uses DeskAway. We hope this will drive more sales.
- Spreading the love