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Agenda ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Core BlackBerry Functionality – 1000’ level Look at what’s beneath the surface. BlackBerry is more than just a smartphone with a keyboard. ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Core BlackBerry Functionality – End User Push-based email Navigation Instant Messaging (IM) Calendar Phone Multimedia Worldwide web Alarm clock Camera Document storage Contacts Video recording Applications
What does that mean for customers? Cost Administrative tasks Revenue leakage Billing cycles Stress Productivity Client Satisfaction Responsiveness Revenue Workforce effectiveness Work/life balance Collaboration Profit Competitive  Edge
BlackBerry is a Proven Solution  Return on Investment ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Source:  Ipsos-Reid , “Analyzing the ROI of a BlackBerry Deployment”, 2007
The BlackBerry Solution - define - position - understand
BlackBerry Software: Definitions ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
BlackBerry Software BlackBerry ®  Enterprise Server (BES) Microsoft ®  Exchange;  IBM ®  Lotus ®  Domino ® ; Novell ®  Groupwise ® BlackBerry ®   Professional Software Microsoft® Exchange;  IBM® Lotus® Domino®; Hosted BlackBerry ®  Services BlackBerry ®  Mobile Data System BlackBerry ®  Mobile Voice System SOLE PRACTITIONER 1-5 employees SMALL/MEDIUM 6-499 employees LARGE 500+ employees FOR MESSAGING AND COLLABORATION FOR DATA AND CORPORATE APPLICATIONS FOR UNIFIED VOICE COMMUNICATIONS INDIVIDUAL USER BlackBerry ®  Internet Service (BIS)
Understanding customer concerns     - Cost -  Leverage current promotions ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Understanding customer concerns     - Cost -  Leverage current promotions
BlackBerry Internet Service “ Adds value to small – large businesses; great for IRU”
BlackBerry Internet Service ,[object Object],[object Object],[object Object],[object Object]
BlackBerry Internet Service ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
BlackBerry Solution Key Components  Overview
BlackBerry Enterprise Server ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
BlackBerry Enterprise Server ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
BlackBerry Enterprise Server ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
BlackBerry Professional Software ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
BlackBerry MDS ,[object Object],[object Object],[object Object],[object Object]
BlackBerry MDS
BlackBerry ISV Partner Community - Sample  Enterprise Solutions Sales Force Automation Field Service Automation Fleet Management and Dispatch ERP – SCM, HR, Financials, CRM Unified Communications Business Intelligence IT Systems Management Document Management & Printing
BlackBerry ISV Partner Community - Sample Industry Solutions  Health Care & Life Sciences Government & Law Enforcement Manufacturing Financial Services Real Estate Professional Services
BlackBerry App World - Introduction BlackBerry App World
Selling to businesses -  BlackBerry   Market leadership ,[object Object],[object Object],[object Object],[object Object]
Selling to businesses -  BlackBerry   Market leadership - continued ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Elevator Pitch for BlackBerry – Remember CSI ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],"The RIM BlackBerry is a  complete ,  secure ,  integrated  wireless data solution designed for mobile professionals.” Source: IDC July/05
PIN to PIN Messaging ,[object Object],[object Object],[object Object]
Know your audience     ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
BlackBerry smartphone handsets Bold ™ Flagship  3G 2 MP camera WiFi & GPS Pearl ™ Voice centric 2G – EDGE 2MP camera WiFi or GPS Curve ™ Workhorse 2G - EDGE  2MP camera WiFi or GPS 8820 No camera 2G – EDGE NO camera WiFi & GPS Curve 2 New 3.2 camera 2G – EDGE WiFi & aGPS
Appendix and resources……
Prospecting Questions to understand propensity to purchase a wireless solution ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Prospecting Questions to Uncover BlackBerry opportunities.. ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Resources….  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Resources…..  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
BlackBerry  Customer Success  http://na.blackberry.com/eng/newsroom/success
Straight from the customer ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Success Story: Legal vertical “ The productivity enhancements that we’ve gained have been significant. We achieved those very early on in the process of getting people the mobility, connectivity, and accessibility that they need. The return on investment has skyrocketed.” “ Client Service is the holy grail. Being able to respond to clients on-the-go is very important to increasing billable hours.”
Straight from the customer Challenges: Project managers travel throughout the year managing the company’s construction projects.  With that much time on the road, they were frustrated with carrying laptops – which were heavy, expensive to replace and require a network connection to login for email  They wanted to offer busy project managers a more productive way of staying on top of daily communications on-the-go   Solution:  BlackBerry Enterprise solution for email, calendar Results: •  Decision-making from the Road: Project managers are able to make time-sensitive decisions because BlackBerry devices improve their response time and keep projects on time and on budget  •  Improved Productivity: Relying on BlackBerry devices saves up to three hours a day that was once needed to catch up on communications at the end of day • Reduced Need for Laptops: Ridding themselves of laptops has made traveling less tiring and far less stressful  Success Story:  Construction vertical “ With my BlackBerry device, I can respond to the email immediately whether I’m at an airport or on the side of the road. It makes me work smarter, not harder.”  Diana Blocherer Project Manager |
Straight from the customer ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Success Story:  Multi Media – Professional Services “ I’d say it’s saving me two hours a day in time and helps me balance my work with my personal life, because it’s more efficient to send an email than spend 30 minutes on the phone,”  Joe Jones Vice President |

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Blackberry basic training deck[1]

  • 1.
  • 2.
  • 3. Core BlackBerry Functionality – End User Push-based email Navigation Instant Messaging (IM) Calendar Phone Multimedia Worldwide web Alarm clock Camera Document storage Contacts Video recording Applications
  • 4. What does that mean for customers? Cost Administrative tasks Revenue leakage Billing cycles Stress Productivity Client Satisfaction Responsiveness Revenue Workforce effectiveness Work/life balance Collaboration Profit Competitive Edge
  • 5.
  • 6. The BlackBerry Solution - define - position - understand
  • 7.
  • 8. BlackBerry Software BlackBerry ® Enterprise Server (BES) Microsoft ® Exchange; IBM ® Lotus ® Domino ® ; Novell ® Groupwise ® BlackBerry ® Professional Software Microsoft® Exchange; IBM® Lotus® Domino®; Hosted BlackBerry ® Services BlackBerry ® Mobile Data System BlackBerry ® Mobile Voice System SOLE PRACTITIONER 1-5 employees SMALL/MEDIUM 6-499 employees LARGE 500+ employees FOR MESSAGING AND COLLABORATION FOR DATA AND CORPORATE APPLICATIONS FOR UNIFIED VOICE COMMUNICATIONS INDIVIDUAL USER BlackBerry ® Internet Service (BIS)
  • 9.
  • 10. Understanding customer concerns - Cost - Leverage current promotions
  • 11. BlackBerry Internet Service “ Adds value to small – large businesses; great for IRU”
  • 12.
  • 13.
  • 14. BlackBerry Solution Key Components Overview
  • 15.
  • 16.
  • 17.
  • 18.
  • 19.
  • 21. BlackBerry ISV Partner Community - Sample Enterprise Solutions Sales Force Automation Field Service Automation Fleet Management and Dispatch ERP – SCM, HR, Financials, CRM Unified Communications Business Intelligence IT Systems Management Document Management & Printing
  • 22. BlackBerry ISV Partner Community - Sample Industry Solutions Health Care & Life Sciences Government & Law Enforcement Manufacturing Financial Services Real Estate Professional Services
  • 23. BlackBerry App World - Introduction BlackBerry App World
  • 24.
  • 25.
  • 26.
  • 27.
  • 28.
  • 29. BlackBerry smartphone handsets Bold ™ Flagship 3G 2 MP camera WiFi & GPS Pearl ™ Voice centric 2G – EDGE 2MP camera WiFi or GPS Curve ™ Workhorse 2G - EDGE 2MP camera WiFi or GPS 8820 No camera 2G – EDGE NO camera WiFi & GPS Curve 2 New 3.2 camera 2G – EDGE WiFi & aGPS
  • 31.
  • 32.
  • 33.
  • 34.
  • 35. BlackBerry Customer Success http://na.blackberry.com/eng/newsroom/success
  • 36.
  • 37. Straight from the customer Challenges: Project managers travel throughout the year managing the company’s construction projects. With that much time on the road, they were frustrated with carrying laptops – which were heavy, expensive to replace and require a network connection to login for email They wanted to offer busy project managers a more productive way of staying on top of daily communications on-the-go Solution: BlackBerry Enterprise solution for email, calendar Results: • Decision-making from the Road: Project managers are able to make time-sensitive decisions because BlackBerry devices improve their response time and keep projects on time and on budget • Improved Productivity: Relying on BlackBerry devices saves up to three hours a day that was once needed to catch up on communications at the end of day • Reduced Need for Laptops: Ridding themselves of laptops has made traveling less tiring and far less stressful Success Story: Construction vertical “ With my BlackBerry device, I can respond to the email immediately whether I’m at an airport or on the side of the road. It makes me work smarter, not harder.” Diana Blocherer Project Manager |
  • 38.

Editor's Notes

  1. Slide is just a small representation of some of the applications we have customer using today…… this is broken down by business need or horizontal.
  2. and this slide represents these applications in a vertical/ industry view…..
  3. Now that we are clear on the positioning of the different blackberry solutions, lets review the market leadership highlights of the blackberry solution. To start, blackberry is a PROVEN solution with phenomenal growth. W have experienced tremendous growth in the two key indicators for our industry that being; subscriber growth and devices sales. As of our last fiscal quarter we now have over 25 million users worldwide. We are growing at a rate of more than 2+ million user per quarter over the past year. Our last quarter has been our strongest quarter ever as we added over 3 million users….. BlackBerry has a leadership position in security. We can boast the most comprehensive list of security conscious organizations that trust our solution to ensure their data is secure. True Push technology – With the BlackBerry solution the heavy lifting is executed by our NOC and blackberry software. This allows for better battery life on the device and an excellent end user experience for access to timely data. As part of the excellent end user experience we invest millions of dollars into research and development in the devices ensuring they are excellent quality, very usable, and have excellent battery life.
  4. Choice…. Customers like CHOICE, BlackBerry offers an open solution with the choice of types of email platforms, supporting POP3, IMAP, and the 3 major brands of corporate email. We also offer support for choice of devices, not only the Pearl, Curve, 8820 and the Bold, but also support for the HTC Tilt and the MOTO Q through the blackberry connect program. Finally the choice of LINE of Business solution is in the thousands and growing. When customers choose the blackberry solution they have chosen a solution that has been refined to ensure a high level of manageability and ease of installation, making it easier to deploy and manage offering customers over 470 IT policies to customize their environment. Of course, we offer a full suite of functionality including Email, calendar, PIM, web, not to mention an excellent phone experience. On top of these features we also have greatly expanded the availability of applications for consumer and business with the examples of <slide>
  5. This slide works well with the points made on the BlackBerry leadership slides. We must realize that for all of the benefits blackberry has to offer, some may be more important to others depending on the audience. The point of this slide to is to understand your audience and speak to the points they will likely find most interesting. Keeping in mind that these above are not absolute, as there is certainly overlapping areas of interest for all of these generic audience types. Also, it is important to note that people may carry multiple roles, an “end-user” may also be the “owner”… etc Take a few moments to review this……