Getting the Content Right Gareth Dunlop

•

1 like•555 views

Enterprise Ireland

eMarketing Event - Blanchardstown October 2012

Business Technology

Gareth
Dunlop

077
4018
0842

dunlop71@gmail.com

“ The problem with
quotes on the internet
is, it’s so difficult to
determine whether or
not they are genuine.
Abraham Lincoln
”

at least 200 people
lot of people touching the site
their own vested interests
Interactive Marketing do their own thing
AAdvantage team runs their own section
lots of tentacles lots of interests
we could say "no" if we changed
endless approval cycles, revisions and re-reviews

how time is invested
during a web project

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Getting the Content Right Gareth Dunlop

1. getting the content right

2. Gareth Dunlop 077 4018 0842 dunlop71@gmail.com

3. “ The problem with quotes on the internet is, it’s so difficult to determine whether or not they are genuine. Abraham Lincoln ”

4. interactive NOT presentational

8. process NOT project

10. at least 200 people lot of people touching the site their own vested interests Interactive Marketing do their own thing AAdvantage team runs their own section lots of tentacles lots of interests we could say "no" if we changed endless approval cycles, revisions and re-reviews

11. journeys NOT family trees

12. how we view our websites

13. how our customers view our websites

14. how our customers view our websites

15. words NOT images

16.

17.

18. how time is invested during a web project

19. what the customer gives a damn about

20.

21. simplicity NOT complexity

22.