2. • The present day businesses rely a lot on
various advertising tactics such as social media
marketing, SEO techniques, online
marketing, social networking sites and many
more. TV commercials have been the oldest as
well as the most efficient methods of
advertising for many years. The powerful
impact of television and the commercials
telecasted through them is very much evident
from time immemorial.
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3. • It is the most sought after mode of
advertising. When it comes to connecting with
a targeted audience and reaching a huge
population, there is no other medium as
strong and efficient as TV adverts and
commercials. Getting a few words out to the
public about your brand and product is
possible to the maximum level with TV
commercials.
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4. • Advertisers can reach their targeted audience
during their free time. The wide spread reach
of TV advertising makes it one of the most
desired and effective advertising medium. A
lot of mediums can be used to promote a
particular business or product when TV
commercials are used.
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5. • . It makes good use of additional tactics of
light, graphics, audio, video, print, motion and
many other features to attract the attention of
the potential customers.
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6. • Television as an advertising medium has a lot
of limitations as well which plays a crucial role
in masking the benefits and inhibiting the
effectiveness of the medium. The business
world today is more like a congested market
with huge competition and greed.
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7. • It is a well known fact that more than
hundreds of advertisers are vying for a prime
position in their field. Getting clustered with
various other ads is a disadvantage. The cost is
not affordable for all individuals in business. It
turns out to be rather expensive for producing
and distributing the advertisements.
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8. • Establishing a separate name for any business
all on your own is not a cake walk today.
Making good use of the opportunity to gain
success in business is by opting to advertise
with TV commercials.
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