16. QUANTITATIVE QUALITATIVE
Initial targets for 2013
Facebook fans: 700
Twitter followers French: 500
Twitter followers Dutch: 1600
LinkedIn followers: 5000
Communicate on the level of
target groups and find ways to
interact with them
Provide a valuable service on
social media
Show the value/quality of SD
Worx products/services
Put employees in the picture
1.
2.
3.
4.
1.
2. Next steps: engagement/actions
29. WHY YOU NO LIKE?!
ORGANIC TRAFFIC HAS PEAKED IN Q1, BUT DECLINED
SINCE
1.
2.APPRECIATION HAS BEEN LOW COMPARED TO THE
IDEAL CONTENT DIVISION
LEARNINGS
30. AWARENESS1.
2.APPRECIATION
- more crossmedia communication
- set-up of specific FB advertising to boost growth
- bring more relevant, visual, interactive content
- highlight corporate social responsibility
- show more of the companies’ culture and values
SOLUTIONS