This presentation is a Social Media Showcase. It shows the ingredients Starbucks uses to ben engaged in Social Media. This presentation was give on Sept 1. 2009 @ Customer Media Council, Heemstede, The Netherlands
2. Starbucks social media ingredients MyStarbucks idea website + Twitter Registered users can give ideas to improve the coffee experience Users can vote and popular ones get implemented Feedback is given on progress Newsletter & Questionairre Facebook fan page with photo’s and messages Twitter.com/starbucks to engage people real time YouTube Channel to show new openings and background info Flickr.com Photo Channel (not supported by Starbucks) Starbucks CD Store 2
3. Starbucks social media ingredients V2V.net is a social network website to engage social minded fans Builds a community around causes that their clients care about Starbucks (Redcard) Do something good everyday – Product line that donates profit to help around the world Set up Starbucks Shared Planet Commitment to green issues supporting communities outside US iPhoneApps (sept 2009) initiatedfromMyStarbucksidea Store locator Starbucks Card test LinkedIn Company page forcorporatecommunications 3
4. Starbucks collaboration tool Registered users can give ideas to improve the coffee experience Users can vote and popular ones get implemented Feedback is given on progress 4
20. Update Sept 2009: Starbucks 2 iPhoneApps 20 App # 2 Starbucks Card Test in 16 stores in Seattle and the BayArea Displays scannable bar code oncellphone screen to useforpurchases, like a Starbucks card! App #1 MyStarbucks StoreLocator Bookmark favouritelocations Search for opening hours and amenities Including menu and nutritional info “drink builder”displays nutritional info basedonselections made
24. Update Oct 14. 2009 recruitment in Social Media by Starbucks 24 http://www.youtube.com/watch?v=75sHpVWBUC8&feature=related Thanks to whyhire.me
25. Update Oct 18. 2009 recruitment in Social media by Starbucks 25 http://www.youtube.com/watch?v=Vx4x3i63Gfw&feature=related Thanks to NorthwestRecruitersAssociation and AmyBethhale