SlideShare uma empresa Scribd logo
1 de 113
Baixar para ler offline
Social Media as a Leadership Tool
I hope today is one
  of those days you
look back on in 5 –
 10 years and think
    WOW!!
Social Media will completely redesign
    how your organization works
        – and how you lead.
…it might take 20 years…
…but it is coming.
#lederskolen
Social Media as a Leadership Tool
Social Media as a Leadership Tool
Question:
What does ‘’Social Media as a
Leadership Tool’’ mean to you?
Can’t live
                                    without it


                                  Nice tool;
                                  we stay in
                        Pretty     touch.
                       useless,
             Don’t      really.
            like it.
Don’t       Waste
           of time.
like it.
Don’t
get it.
‘’…I don’t really know….’’
Social Media Adoption Path
                                                                                           Value

      Nervous       Listening   Experimenting         Connecting        Fully integrated
      Ambivalence               Unconnected           Leadership
                                experiments spring    applies
                                up everywhere         governance and
100                             across the business   enlightened
                                                      social brand
                                                      management
                                                      to extract more
                                                      value




 0
      Phase 0       Phase 1     Phase 2               Phase 3           Phase 4
Social Media as a Leadership Tool
Social Media as a Leadership Tool
…both your biggest threat…




…and your biggest
     opportunity.
Facebook will completely
challenge your business model.
Social Media as a Leadership Tool
But that’s not the topic for today.
Social Media - and social enterprise
 mass collaboration software - as a
          Leadership Tool
Social Media as a Leadership Tool
should


we use   social media?
Social Media as a Leadership Tool
What is it, really?
Social media is an   idea
                        ,
          not a tool.
Social media has
  little to do with technology
Social media is an   idea
                        ,
          not a tool.
An idea….

    More open

              True knowledge-driven organization
A culture of sharing   More adaptive organization
          More transparent
More collaborative             Increasing autonomy

             More personally connected
 Better information
Management 2.0
Social Media as a Leadership Tool
Social Media as a Leadership Tool
Social Media as a Leadership Tool
Social media will radically change
  your very idea of leadership.
…and you will no
longer need 50 %
of your managers.
Social Media as a Leadership Tool
Social Media as a Leadership Tool
Social Media as a Leadership Tool
Social Media as a Leadership Tool
Social Media as a Leadership Tool
G-leadership
Social Media as a Leadership Tool
Social Media as a Leadership Tool
Social Media as a Leadership Tool
Social Media as a Leadership Tool
Social Media as a Leadership Tool
Social Media as a Leadership Tool
Social Media as a Leadership Tool
Open
Sorry, we don’t
 distribute slides.
We give out paper
       copies only.
Social Media as a Leadership Tool
Social Media as a Leadership Tool
109
presentations
Open
Social Media as a Leadership Tool
Social Media as a Leadership Tool
Social Media as a Leadership Tool
Social Media as a Leadership Tool
Social Media as a Leadership Tool
Social Media as a Leadership Tool
Open
Employee satisfaction surveys
Leadership surveys
Social Media as a Leadership Tool
Social Media as a Leadership Tool
Can you even imagine
this being open…?
Salary




My Performance review
Leadership score: 86
Leadership ranking: top 5 %
Followers: 4400
…So even more people could
    pick her when they
  choose their own boss.
Social Media as a Leadership Tool
Open
Some of the consequences when you
truly implement Social   media.
Social Media as a Leadership Tool
E-mail today….
Social Media as a Leadership Tool
…the best we have,
but not very efficent.
‘’We have no use for social media.
       It’s a waste of time’’




                             - Manager, 2012
“It’s a great
              invention
           but who would
            want to use it
              anyway?”


- U.S. President , Rutherford B.
Hayes, after a demonstration of
Alexander Bell’s first telephone, 1872
‘’My children use Facebook….
But it has no value in the workplace’’




                                - Manager, 2012
“This ‘telephone’ has too many
 shortcomings to be seriously
    considered as a means of
 communication. The device is
  inherently of no value to us.”


                  - Western Union Company
                  internal memo, 1876
‘’We don’t need this social media.
        We have e-mail’’




                              - Manager, 2012
‘’The Americans have need of the
telephone, but we do not. We have
     plenty of messenger boys.”


                   - Sir William Preece,
                   Chief Engineer,
                   British Post Office, 1878
Social Media as a Leadership Tool
‘’There has been opposition to
 every innovation in the history of
man, with the possible exception of
            the sword’’



                         — Benjamin Dana
Social Media as a Leadership Tool
Technology plattform

 A menu of choices
Social Media as a Leadership Tool
Social Media as a Leadership Tool
Social Media as a Leadership Tool
Social Media as a Leadership Tool
Social Media as a Leadership Tool
Social Media as a Leadership Tool
Social Media as a Leadership Tool
Social Media as a Leadership Tool
Social Media as a Leadership Tool
Social Media as a Leadership Tool
Social Media as a Leadership Tool
Social Media as a Leadership Tool
Social Media Adoption Path
                                                                                           Value

      Nervous       Listening   Experimenting         Connecting        Fully integrated
      Ambivalence               Unconnected           Leadership
                                experiments spring    applies
                                up everywhere         governance and
100                             across the business   enlightened
                                                      social brand
                                                      management
                                                      to extract more
                                                      value




 0
      Phase 0       Phase 1     Phase 2               Phase 3           Phase 4
But, social media
 should not be
managed as an IT
 effort (alone).




       - Bradley & McDonald, 2011
The first step
   is   redefining your own idea
                 of your personal   leadership.
Changing your leadership paradigm
Employees
expect social         Collaborati    Access to
   culture                on        Leadership




           Platform
                                           Blended
           freedom
                                         Relationships
Social Media as a Leadership Tool
Can you see your company on a
 completely open, transparent,
      social plattform?
‘’…society is only at a starting point
   of a new management model’’



                  - Bradley & McDonald, 2011
Management 2.0
Today we are only seeing the tip of the
 iceberg for social media and change.




                           - Bradley & McDonald, 2
20 years….
So what can you   do?
1. Start your Twitter today
   2. Move your team or project to
       Yammer, Chatter or Facebook
        3. Experiment, experiment


   4. Draw up a roadmap for social
  technologies in your organization.
Leadership – culture – collaboration - IT
Social Media as a Leadership Tool
Curious to learn more?
Social Media as a Leadership Tool
Thank you


#lederskolen

Mais conteúdo relacionado

Mais procurados

The future of learning is social
The future of learning is socialThe future of learning is social
The future of learning is socialJane Hart
 
Enterprise 2.0 - Efficient Collaboration and Knowledge Exchange
Enterprise 2.0 - Efficient Collaboration and Knowledge ExchangeEnterprise 2.0 - Efficient Collaboration and Knowledge Exchange
Enterprise 2.0 - Efficient Collaboration and Knowledge ExchangeAcando Consulting
 
Enterprise 2.0 – Evaluating the Effectivity of Social Media for Learning in C...
Enterprise 2.0 – Evaluating the Effectivity of Social Media for Learning in C...Enterprise 2.0 – Evaluating the Effectivity of Social Media for Learning in C...
Enterprise 2.0 – Evaluating the Effectivity of Social Media for Learning in C...Joachim Niemeier
 
Alumni engagement solutions for the new world
Alumni engagement solutions for the new worldAlumni engagement solutions for the new world
Alumni engagement solutions for the new worldNationBuilder
 
Social Media: It's About Engagement by Raghav Singh
Social Media: It's About Engagement by Raghav SinghSocial Media: It's About Engagement by Raghav Singh
Social Media: It's About Engagement by Raghav SinghCachinko
 
Social Software Adoption
Social Software AdoptionSocial Software Adoption
Social Software AdoptionStuart McIntyre
 
Social Media communication for knowledge management in a multi-partner setting.
Social Media communication for knowledge management in a multi-partner setting.Social Media communication for knowledge management in a multi-partner setting.
Social Media communication for knowledge management in a multi-partner setting.Seb Maje
 
RH, réseaux sociaux et expats
RH, réseaux sociaux et expatsRH, réseaux sociaux et expats
RH, réseaux sociaux et expats6rhcp
 
Connecting And Engaging Teams In A Distributed Workforce
Connecting And Engaging Teams In A Distributed WorkforceConnecting And Engaging Teams In A Distributed Workforce
Connecting And Engaging Teams In A Distributed WorkforceCitrix Online
 
Social Business: The Irresistible Force To Overcome Immovable Objections
Social Business: The Irresistible Force To Overcome Immovable ObjectionsSocial Business: The Irresistible Force To Overcome Immovable Objections
Social Business: The Irresistible Force To Overcome Immovable ObjectionsStuart McIntyre
 
Social Media and the New Workplace
Social Media and the New WorkplaceSocial Media and the New Workplace
Social Media and the New WorkplaceSaurabh Pandey
 
BCCON 2014 - Social Business: The irresistible force to overcome immovable ob...
BCCON 2014 - Social Business: The irresistible force to overcome immovable ob...BCCON 2014 - Social Business: The irresistible force to overcome immovable ob...
BCCON 2014 - Social Business: The irresistible force to overcome immovable ob...Stuart McIntyre
 
Social Media Marketing Fall 2011, Whatcom Community College
Social Media Marketing Fall 2011, Whatcom Community CollegeSocial Media Marketing Fall 2011, Whatcom Community College
Social Media Marketing Fall 2011, Whatcom Community CollegeTerence Klein
 
Social media governance
Social media governanceSocial media governance
Social media governanceMichael Ling
 
Social Media in Learning, Teaching, and Scholarship: 6 Tales of Practice
Social Media in Learning, Teaching, and Scholarship: 6 Tales of PracticeSocial Media in Learning, Teaching, and Scholarship: 6 Tales of Practice
Social Media in Learning, Teaching, and Scholarship: 6 Tales of PracticeGeorge Veletsianos
 

Mais procurados (20)

The future of learning is social
The future of learning is socialThe future of learning is social
The future of learning is social
 
Communityconference sq
Communityconference sqCommunityconference sq
Communityconference sq
 
Enterprise 2.0 - Efficient Collaboration and Knowledge Exchange
Enterprise 2.0 - Efficient Collaboration and Knowledge ExchangeEnterprise 2.0 - Efficient Collaboration and Knowledge Exchange
Enterprise 2.0 - Efficient Collaboration and Knowledge Exchange
 
Enterprise 2.0 – Evaluating the Effectivity of Social Media for Learning in C...
Enterprise 2.0 – Evaluating the Effectivity of Social Media for Learning in C...Enterprise 2.0 – Evaluating the Effectivity of Social Media for Learning in C...
Enterprise 2.0 – Evaluating the Effectivity of Social Media for Learning in C...
 
Alumni engagement solutions for the new world
Alumni engagement solutions for the new worldAlumni engagement solutions for the new world
Alumni engagement solutions for the new world
 
Social Media: It's About Engagement by Raghav Singh
Social Media: It's About Engagement by Raghav SinghSocial Media: It's About Engagement by Raghav Singh
Social Media: It's About Engagement by Raghav Singh
 
Social Software Adoption
Social Software AdoptionSocial Software Adoption
Social Software Adoption
 
Social Media communication for knowledge management in a multi-partner setting.
Social Media communication for knowledge management in a multi-partner setting.Social Media communication for knowledge management in a multi-partner setting.
Social Media communication for knowledge management in a multi-partner setting.
 
RH, réseaux sociaux et expats
RH, réseaux sociaux et expatsRH, réseaux sociaux et expats
RH, réseaux sociaux et expats
 
Connecting And Engaging Teams In A Distributed Workforce
Connecting And Engaging Teams In A Distributed WorkforceConnecting And Engaging Teams In A Distributed Workforce
Connecting And Engaging Teams In A Distributed Workforce
 
What is Collaboration?
What is Collaboration?What is Collaboration?
What is Collaboration?
 
Social Business: The Irresistible Force To Overcome Immovable Objections
Social Business: The Irresistible Force To Overcome Immovable ObjectionsSocial Business: The Irresistible Force To Overcome Immovable Objections
Social Business: The Irresistible Force To Overcome Immovable Objections
 
Social Media and the New Workplace
Social Media and the New WorkplaceSocial Media and the New Workplace
Social Media and the New Workplace
 
BCCON 2014 - Social Business: The irresistible force to overcome immovable ob...
BCCON 2014 - Social Business: The irresistible force to overcome immovable ob...BCCON 2014 - Social Business: The irresistible force to overcome immovable ob...
BCCON 2014 - Social Business: The irresistible force to overcome immovable ob...
 
Infographic
InfographicInfographic
Infographic
 
Social Media Marketing Fall 2011, Whatcom Community College
Social Media Marketing Fall 2011, Whatcom Community CollegeSocial Media Marketing Fall 2011, Whatcom Community College
Social Media Marketing Fall 2011, Whatcom Community College
 
Social Business as the New Organizing Principle
Social Business as the New Organizing PrincipleSocial Business as the New Organizing Principle
Social Business as the New Organizing Principle
 
The Social intranet
The Social intranetThe Social intranet
The Social intranet
 
Social media governance
Social media governanceSocial media governance
Social media governance
 
Social Media in Learning, Teaching, and Scholarship: 6 Tales of Practice
Social Media in Learning, Teaching, and Scholarship: 6 Tales of PracticeSocial Media in Learning, Teaching, and Scholarship: 6 Tales of Practice
Social Media in Learning, Teaching, and Scholarship: 6 Tales of Practice
 

Destaque

The Use of Social Media in Business part 1
The Use of Social Media in Business part 1The Use of Social Media in Business part 1
The Use of Social Media in Business part 1Roberto Pavez
 
Social media for Lively leaders
Social media for Lively leadersSocial media for Lively leaders
Social media for Lively leadersJulie Hawker
 
Digital identity: developing your professional online presence as an academic...
Digital identity: developing your professional online presence as an academic...Digital identity: developing your professional online presence as an academic...
Digital identity: developing your professional online presence as an academic...Sue Beckingham
 
Leadership and Social Media in Education
Leadership and Social Media in EducationLeadership and Social Media in Education
Leadership and Social Media in EducationCharlene Li
 
Using social media for learning and teaching #Bett2017 #ALiSOnline
Using social media for learning and teaching #Bett2017 #ALiSOnlineUsing social media for learning and teaching #Bett2017 #ALiSOnline
Using social media for learning and teaching #Bett2017 #ALiSOnlineSue Beckingham
 
Setting AMP for Success at #DigitalOlympus
Setting AMP for Success at #DigitalOlympus Setting AMP for Success at #DigitalOlympus
Setting AMP for Success at #DigitalOlympus Aleyda Solís
 

Destaque (6)

The Use of Social Media in Business part 1
The Use of Social Media in Business part 1The Use of Social Media in Business part 1
The Use of Social Media in Business part 1
 
Social media for Lively leaders
Social media for Lively leadersSocial media for Lively leaders
Social media for Lively leaders
 
Digital identity: developing your professional online presence as an academic...
Digital identity: developing your professional online presence as an academic...Digital identity: developing your professional online presence as an academic...
Digital identity: developing your professional online presence as an academic...
 
Leadership and Social Media in Education
Leadership and Social Media in EducationLeadership and Social Media in Education
Leadership and Social Media in Education
 
Using social media for learning and teaching #Bett2017 #ALiSOnline
Using social media for learning and teaching #Bett2017 #ALiSOnlineUsing social media for learning and teaching #Bett2017 #ALiSOnline
Using social media for learning and teaching #Bett2017 #ALiSOnline
 
Setting AMP for Success at #DigitalOlympus
Setting AMP for Success at #DigitalOlympus Setting AMP for Success at #DigitalOlympus
Setting AMP for Success at #DigitalOlympus
 

Semelhante a Social Media as a Leadership Tool

Time to Trade Up to A Social Business Strategy
Time to Trade Up to A Social Business StrategyTime to Trade Up to A Social Business Strategy
Time to Trade Up to A Social Business StrategyOgilvy Consulting
 
Who says HR and social media can't be friends?
Who says HR and social media can't be friends?Who says HR and social media can't be friends?
Who says HR and social media can't be friends?Kristen Vang
 
Essential guide to social media for executives
Essential guide to social media for executivesEssential guide to social media for executives
Essential guide to social media for executivesKwazi Communications
 
Measurement is Sexy - Wikibrands
Measurement is Sexy - WikibrandsMeasurement is Sexy - Wikibrands
Measurement is Sexy - WikibrandsSean Moffitt
 
IBM SBB 25th April, 2012
IBM SBB  25th April, 2012IBM SBB  25th April, 2012
IBM SBB 25th April, 2012Rooven Pakkiri
 
Lithium Likes to Loves Tour NYC
Lithium Likes to Loves Tour NYCLithium Likes to Loves Tour NYC
Lithium Likes to Loves Tour NYCLithium
 
socialmedias_entrepriselevel_bymandypoon
socialmedias_entrepriselevel_bymandypoonsocialmedias_entrepriselevel_bymandypoon
socialmedias_entrepriselevel_bymandypoonValtech Canada
 
How to put social into process
How to put social into processHow to put social into process
How to put social into processBertrand DUPERRIN
 
Social Media Starts With YOU
Social Media Starts With YOUSocial Media Starts With YOU
Social Media Starts With YOULeslie Poston
 
Social Software - Driving Adoption
Social Software - Driving AdoptionSocial Software - Driving Adoption
Social Software - Driving AdoptionBen Willis
 
Enterprise-Level Social Media
Enterprise-Level Social MediaEnterprise-Level Social Media
Enterprise-Level Social MediaMandy Poon
 
EPiServer Whitepaper: The Social Intranet Workbook
EPiServer Whitepaper: The Social Intranet WorkbookEPiServer Whitepaper: The Social Intranet Workbook
EPiServer Whitepaper: The Social Intranet WorkbookElizabeth Lupfer
 
Social Business & Online Influence
Social Business & Online InfluenceSocial Business & Online Influence
Social Business & Online InfluenceDifferent Spin
 
The Wikipedia Myth - the Gist of Enterprise 2.0
The Wikipedia Myth - the Gist of Enterprise 2.0The Wikipedia Myth - the Gist of Enterprise 2.0
The Wikipedia Myth - the Gist of Enterprise 2.0Frank Wolf
 
Eloqua grande guide_social_cmo
Eloqua grande guide_social_cmoEloqua grande guide_social_cmo
Eloqua grande guide_social_cmoHeuvel Marketing
 
Social media in HR London
Social media in HR LondonSocial media in HR London
Social media in HR LondonPete Wilkinson
 
The role of social media in higher education
The role of social media in higher educationThe role of social media in higher education
The role of social media in higher educationSue Beckingham
 
Social Media Presentation To Right Management Networking Group 11.30.09
Social  Media  Presentation To  Right  Management  Networking  Group 11.30.09Social  Media  Presentation To  Right  Management  Networking  Group 11.30.09
Social Media Presentation To Right Management Networking Group 11.30.09Reinfranck
 

Semelhante a Social Media as a Leadership Tool (20)

Time to Trade Up to A Social Business Strategy
Time to Trade Up to A Social Business StrategyTime to Trade Up to A Social Business Strategy
Time to Trade Up to A Social Business Strategy
 
Who says HR and social media can't be friends?
Who says HR and social media can't be friends?Who says HR and social media can't be friends?
Who says HR and social media can't be friends?
 
Essential guide to social media for executives
Essential guide to social media for executivesEssential guide to social media for executives
Essential guide to social media for executives
 
Measurement is Sexy - Wikibrands
Measurement is Sexy - WikibrandsMeasurement is Sexy - Wikibrands
Measurement is Sexy - Wikibrands
 
IBM SBB 25th April, 2012
IBM SBB  25th April, 2012IBM SBB  25th April, 2012
IBM SBB 25th April, 2012
 
Lithium Likes to Loves Tour NYC
Lithium Likes to Loves Tour NYCLithium Likes to Loves Tour NYC
Lithium Likes to Loves Tour NYC
 
socialmedias_entrepriselevel_bymandypoon
socialmedias_entrepriselevel_bymandypoonsocialmedias_entrepriselevel_bymandypoon
socialmedias_entrepriselevel_bymandypoon
 
How to put social into process
How to put social into processHow to put social into process
How to put social into process
 
Social Media Starts With YOU
Social Media Starts With YOUSocial Media Starts With YOU
Social Media Starts With YOU
 
Social Software - Driving Adoption
Social Software - Driving AdoptionSocial Software - Driving Adoption
Social Software - Driving Adoption
 
Enterprise-Level Social Media
Enterprise-Level Social MediaEnterprise-Level Social Media
Enterprise-Level Social Media
 
EPiServer Whitepaper: The Social Intranet Workbook
EPiServer Whitepaper: The Social Intranet WorkbookEPiServer Whitepaper: The Social Intranet Workbook
EPiServer Whitepaper: The Social Intranet Workbook
 
Social Business & Online Influence
Social Business & Online InfluenceSocial Business & Online Influence
Social Business & Online Influence
 
The Wikipedia Myth - the Gist of Enterprise 2.0
The Wikipedia Myth - the Gist of Enterprise 2.0The Wikipedia Myth - the Gist of Enterprise 2.0
The Wikipedia Myth - the Gist of Enterprise 2.0
 
Eloqua grande guide_social_cmo
Eloqua grande guide_social_cmoEloqua grande guide_social_cmo
Eloqua grande guide_social_cmo
 
Social media in HR London
Social media in HR LondonSocial media in HR London
Social media in HR London
 
Engagement through social media at IBM
Engagement through social media at IBMEngagement through social media at IBM
Engagement through social media at IBM
 
The role of social media in higher education
The role of social media in higher educationThe role of social media in higher education
The role of social media in higher education
 
Andre Horak- Learning Innovation: Trends & Technologies
Andre Horak- Learning Innovation: Trends & TechnologiesAndre Horak- Learning Innovation: Trends & Technologies
Andre Horak- Learning Innovation: Trends & Technologies
 
Social Media Presentation To Right Management Networking Group 11.30.09
Social  Media  Presentation To  Right  Management  Networking  Group 11.30.09Social  Media  Presentation To  Right  Management  Networking  Group 11.30.09
Social Media Presentation To Right Management Networking Group 11.30.09
 

Mais de Engage // Innovate

TCI 2020 Keynote Christian Rangen
TCI 2020 Keynote Christian Rangen TCI 2020 Keynote Christian Rangen
TCI 2020 Keynote Christian Rangen Engage // Innovate
 
Innovation Superclusters India Keynote
Innovation Superclusters India  Keynote Innovation Superclusters India  Keynote
Innovation Superclusters India Keynote Engage // Innovate
 
Nordic Innovation Supercluster Initiative - Rangen - Nordic Cluster Meet Up
Nordic Innovation Supercluster Initiative - Rangen - Nordic Cluster Meet UpNordic Innovation Supercluster Initiative - Rangen - Nordic Cluster Meet Up
Nordic Innovation Supercluster Initiative - Rangen - Nordic Cluster Meet UpEngage // Innovate
 
Drucker Forum - Building Innovation Superclusters - Christian Rangen
Drucker Forum - Building Innovation Superclusters - Christian RangenDrucker Forum - Building Innovation Superclusters - Christian Rangen
Drucker Forum - Building Innovation Superclusters - Christian RangenEngage // Innovate
 
TCI 2019 - Cluster Strategy - Christian Rangen
TCI 2019 -  Cluster Strategy - Christian RangenTCI 2019 -  Cluster Strategy - Christian Rangen
TCI 2019 - Cluster Strategy - Christian RangenEngage // Innovate
 
Building Innovation Superclusters EU Conference Cluj Romania
Building Innovation Superclusters EU Conference Cluj Romania Building Innovation Superclusters EU Conference Cluj Romania
Building Innovation Superclusters EU Conference Cluj Romania Engage // Innovate
 
Energy Innovation Cluster - The Shifting Energy Arena
Energy Innovation Cluster - The Shifting Energy Arena Energy Innovation Cluster - The Shifting Energy Arena
Energy Innovation Cluster - The Shifting Energy Arena Engage // Innovate
 
Webinar Slides: Building Innovation Superclusters
Webinar Slides: Building Innovation SuperclustersWebinar Slides: Building Innovation Superclusters
Webinar Slides: Building Innovation SuperclustersEngage // Innovate
 
Global Innovation Hotspots January 2019
Global Innovation Hotspots January 2019Global Innovation Hotspots January 2019
Global Innovation Hotspots January 2019Engage // Innovate
 
The Shifting Energy Arena Webinar Slides
The Shifting Energy Arena Webinar SlidesThe Shifting Energy Arena Webinar Slides
The Shifting Energy Arena Webinar SlidesEngage // Innovate
 
Webinar Slides: Innovation Superclusters
Webinar Slides: Innovation SuperclustersWebinar Slides: Innovation Superclusters
Webinar Slides: Innovation SuperclustersEngage // Innovate
 
Webinar: Three levels of Business Models, Rita McGrath Slides
Webinar: Three levels of Business Models, Rita McGrath SlidesWebinar: Three levels of Business Models, Rita McGrath Slides
Webinar: Three levels of Business Models, Rita McGrath SlidesEngage // Innovate
 
Webinar Slides: Three Levels of Business Models
Webinar Slides: Three Levels of Business ModelsWebinar Slides: Three Levels of Business Models
Webinar Slides: Three Levels of Business ModelsEngage // Innovate
 
Webinar Slides - Building Your Minimum Innovation Strategy
Webinar Slides - Building Your Minimum Innovation StrategyWebinar Slides - Building Your Minimum Innovation Strategy
Webinar Slides - Building Your Minimum Innovation StrategyEngage // Innovate
 
Webinar Slides: Helping Strategy Officers Succed - The Four Roles of the Stra...
Webinar Slides: Helping Strategy Officers Succed - The Four Roles of the Stra...Webinar Slides: Helping Strategy Officers Succed - The Four Roles of the Stra...
Webinar Slides: Helping Strategy Officers Succed - The Four Roles of the Stra...Engage // Innovate
 
Summary Strategy Tools For Disruptive Times
Summary   Strategy Tools For Disruptive TimesSummary   Strategy Tools For Disruptive Times
Summary Strategy Tools For Disruptive TimesEngage // Innovate
 
World Innovation Convention Berlin 2017 Strategy Toolkit
World Innovation Convention Berlin 2017 Strategy ToolkitWorld Innovation Convention Berlin 2017 Strategy Toolkit
World Innovation Convention Berlin 2017 Strategy ToolkitEngage // Innovate
 
Wic berlin 2017 faster innovation in the face of disruptive industry shifts...
Wic berlin 2017   faster innovation in the face of disruptive industry shifts...Wic berlin 2017   faster innovation in the face of disruptive industry shifts...
Wic berlin 2017 faster innovation in the face of disruptive industry shifts...Engage // Innovate
 
Faster Innovation in a Digital World - Keynote at Internet and Mobile World -...
Faster Innovation in a Digital World - Keynote at Internet and Mobile World -...Faster Innovation in a Digital World - Keynote at Internet and Mobile World -...
Faster Innovation in a Digital World - Keynote at Internet and Mobile World -...Engage // Innovate
 
Is Malaysia Ready for the Future - Preview
Is Malaysia Ready for the Future - PreviewIs Malaysia Ready for the Future - Preview
Is Malaysia Ready for the Future - PreviewEngage // Innovate
 

Mais de Engage // Innovate (20)

TCI 2020 Keynote Christian Rangen
TCI 2020 Keynote Christian Rangen TCI 2020 Keynote Christian Rangen
TCI 2020 Keynote Christian Rangen
 
Innovation Superclusters India Keynote
Innovation Superclusters India  Keynote Innovation Superclusters India  Keynote
Innovation Superclusters India Keynote
 
Nordic Innovation Supercluster Initiative - Rangen - Nordic Cluster Meet Up
Nordic Innovation Supercluster Initiative - Rangen - Nordic Cluster Meet UpNordic Innovation Supercluster Initiative - Rangen - Nordic Cluster Meet Up
Nordic Innovation Supercluster Initiative - Rangen - Nordic Cluster Meet Up
 
Drucker Forum - Building Innovation Superclusters - Christian Rangen
Drucker Forum - Building Innovation Superclusters - Christian RangenDrucker Forum - Building Innovation Superclusters - Christian Rangen
Drucker Forum - Building Innovation Superclusters - Christian Rangen
 
TCI 2019 - Cluster Strategy - Christian Rangen
TCI 2019 -  Cluster Strategy - Christian RangenTCI 2019 -  Cluster Strategy - Christian Rangen
TCI 2019 - Cluster Strategy - Christian Rangen
 
Building Innovation Superclusters EU Conference Cluj Romania
Building Innovation Superclusters EU Conference Cluj Romania Building Innovation Superclusters EU Conference Cluj Romania
Building Innovation Superclusters EU Conference Cluj Romania
 
Energy Innovation Cluster - The Shifting Energy Arena
Energy Innovation Cluster - The Shifting Energy Arena Energy Innovation Cluster - The Shifting Energy Arena
Energy Innovation Cluster - The Shifting Energy Arena
 
Webinar Slides: Building Innovation Superclusters
Webinar Slides: Building Innovation SuperclustersWebinar Slides: Building Innovation Superclusters
Webinar Slides: Building Innovation Superclusters
 
Global Innovation Hotspots January 2019
Global Innovation Hotspots January 2019Global Innovation Hotspots January 2019
Global Innovation Hotspots January 2019
 
The Shifting Energy Arena Webinar Slides
The Shifting Energy Arena Webinar SlidesThe Shifting Energy Arena Webinar Slides
The Shifting Energy Arena Webinar Slides
 
Webinar Slides: Innovation Superclusters
Webinar Slides: Innovation SuperclustersWebinar Slides: Innovation Superclusters
Webinar Slides: Innovation Superclusters
 
Webinar: Three levels of Business Models, Rita McGrath Slides
Webinar: Three levels of Business Models, Rita McGrath SlidesWebinar: Three levels of Business Models, Rita McGrath Slides
Webinar: Three levels of Business Models, Rita McGrath Slides
 
Webinar Slides: Three Levels of Business Models
Webinar Slides: Three Levels of Business ModelsWebinar Slides: Three Levels of Business Models
Webinar Slides: Three Levels of Business Models
 
Webinar Slides - Building Your Minimum Innovation Strategy
Webinar Slides - Building Your Minimum Innovation StrategyWebinar Slides - Building Your Minimum Innovation Strategy
Webinar Slides - Building Your Minimum Innovation Strategy
 
Webinar Slides: Helping Strategy Officers Succed - The Four Roles of the Stra...
Webinar Slides: Helping Strategy Officers Succed - The Four Roles of the Stra...Webinar Slides: Helping Strategy Officers Succed - The Four Roles of the Stra...
Webinar Slides: Helping Strategy Officers Succed - The Four Roles of the Stra...
 
Summary Strategy Tools For Disruptive Times
Summary   Strategy Tools For Disruptive TimesSummary   Strategy Tools For Disruptive Times
Summary Strategy Tools For Disruptive Times
 
World Innovation Convention Berlin 2017 Strategy Toolkit
World Innovation Convention Berlin 2017 Strategy ToolkitWorld Innovation Convention Berlin 2017 Strategy Toolkit
World Innovation Convention Berlin 2017 Strategy Toolkit
 
Wic berlin 2017 faster innovation in the face of disruptive industry shifts...
Wic berlin 2017   faster innovation in the face of disruptive industry shifts...Wic berlin 2017   faster innovation in the face of disruptive industry shifts...
Wic berlin 2017 faster innovation in the face of disruptive industry shifts...
 
Faster Innovation in a Digital World - Keynote at Internet and Mobile World -...
Faster Innovation in a Digital World - Keynote at Internet and Mobile World -...Faster Innovation in a Digital World - Keynote at Internet and Mobile World -...
Faster Innovation in a Digital World - Keynote at Internet and Mobile World -...
 
Is Malaysia Ready for the Future - Preview
Is Malaysia Ready for the Future - PreviewIs Malaysia Ready for the Future - Preview
Is Malaysia Ready for the Future - Preview
 

Último

Harvard Business Review.pptx | Navigating Labor Unrest (March-April 2024)
Harvard Business Review.pptx | Navigating Labor Unrest (March-April 2024)Harvard Business Review.pptx | Navigating Labor Unrest (March-April 2024)
Harvard Business Review.pptx | Navigating Labor Unrest (March-April 2024)tazeenaila12
 
Intellectual Property Licensing Examples
Intellectual Property Licensing ExamplesIntellectual Property Licensing Examples
Intellectual Property Licensing Examplesamberjiles31
 
MC Heights construction company in Jhang
MC Heights construction company in JhangMC Heights construction company in Jhang
MC Heights construction company in Jhangmcgroupjeya
 
Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024Borderless Access
 
Introduction to The overview of GAAP LO 1-5.pptx
Introduction to The overview of GAAP LO 1-5.pptxIntroduction to The overview of GAAP LO 1-5.pptx
Introduction to The overview of GAAP LO 1-5.pptxJemalSeid25
 
Building Your Personal Brand on LinkedIn - Expert Planet- 2024
 Building Your Personal Brand on LinkedIn - Expert Planet-  2024 Building Your Personal Brand on LinkedIn - Expert Planet-  2024
Building Your Personal Brand on LinkedIn - Expert Planet- 2024Stephan Koning
 
Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024Borderless Access
 
Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024Borderless Access
 
Project Brief & Information Architecture Report
Project Brief & Information Architecture ReportProject Brief & Information Architecture Report
Project Brief & Information Architecture Reportamberjiles31
 
HELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptx
HELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptxHELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptx
HELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptxHelene Heckrotte
 
Upgrade Your Banking Experience with Advanced Core Banking Applications
Upgrade Your Banking Experience with Advanced Core Banking ApplicationsUpgrade Your Banking Experience with Advanced Core Banking Applications
Upgrade Your Banking Experience with Advanced Core Banking ApplicationsIntellect Design Arena Ltd
 
Data skills for Agile Teams- Killing story points
Data skills for Agile Teams- Killing story pointsData skills for Agile Teams- Killing story points
Data skills for Agile Teams- Killing story pointsyasinnathani
 
Anyhr.io | Presentation HR&Recruiting agency
Anyhr.io | Presentation HR&Recruiting agencyAnyhr.io | Presentation HR&Recruiting agency
Anyhr.io | Presentation HR&Recruiting agencyHanna Klim
 
The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...
The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...
The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...Brian Solis
 
Talent Management research intelligence_13 paradigm shifts_20 March 2024.pdf
Talent Management research intelligence_13 paradigm shifts_20 March 2024.pdfTalent Management research intelligence_13 paradigm shifts_20 March 2024.pdf
Talent Management research intelligence_13 paradigm shifts_20 March 2024.pdfCharles Cotter, PhD
 
Slicing Work on Business Agility Meetup Berlin
Slicing Work on Business Agility Meetup BerlinSlicing Work on Business Agility Meetup Berlin
Slicing Work on Business Agility Meetup BerlinAnton Skornyakov
 
BCE24 | Virtual Brand Ambassadors: Making Brands Personal - John Meulemans
BCE24 | Virtual Brand Ambassadors: Making Brands Personal - John MeulemansBCE24 | Virtual Brand Ambassadors: Making Brands Personal - John Meulemans
BCE24 | Virtual Brand Ambassadors: Making Brands Personal - John MeulemansBBPMedia1
 
To Create Your Own Wig Online To Create Your Own Wig Online
To Create Your Own Wig Online  To Create Your Own Wig OnlineTo Create Your Own Wig Online  To Create Your Own Wig Online
To Create Your Own Wig Online To Create Your Own Wig Onlinelng ths
 
7movierulz.uk
7movierulz.uk7movierulz.uk
7movierulz.ukaroemirsr
 

Último (20)

Harvard Business Review.pptx | Navigating Labor Unrest (March-April 2024)
Harvard Business Review.pptx | Navigating Labor Unrest (March-April 2024)Harvard Business Review.pptx | Navigating Labor Unrest (March-April 2024)
Harvard Business Review.pptx | Navigating Labor Unrest (March-April 2024)
 
Intellectual Property Licensing Examples
Intellectual Property Licensing ExamplesIntellectual Property Licensing Examples
Intellectual Property Licensing Examples
 
MC Heights construction company in Jhang
MC Heights construction company in JhangMC Heights construction company in Jhang
MC Heights construction company in Jhang
 
Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024
 
Introduction to The overview of GAAP LO 1-5.pptx
Introduction to The overview of GAAP LO 1-5.pptxIntroduction to The overview of GAAP LO 1-5.pptx
Introduction to The overview of GAAP LO 1-5.pptx
 
Building Your Personal Brand on LinkedIn - Expert Planet- 2024
 Building Your Personal Brand on LinkedIn - Expert Planet-  2024 Building Your Personal Brand on LinkedIn - Expert Planet-  2024
Building Your Personal Brand on LinkedIn - Expert Planet- 2024
 
Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024
 
Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024
 
Project Brief & Information Architecture Report
Project Brief & Information Architecture ReportProject Brief & Information Architecture Report
Project Brief & Information Architecture Report
 
HELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptx
HELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptxHELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptx
HELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptx
 
Upgrade Your Banking Experience with Advanced Core Banking Applications
Upgrade Your Banking Experience with Advanced Core Banking ApplicationsUpgrade Your Banking Experience with Advanced Core Banking Applications
Upgrade Your Banking Experience with Advanced Core Banking Applications
 
WAM Corporate Presentation Mar 25 2024.pdf
WAM Corporate Presentation Mar 25 2024.pdfWAM Corporate Presentation Mar 25 2024.pdf
WAM Corporate Presentation Mar 25 2024.pdf
 
Data skills for Agile Teams- Killing story points
Data skills for Agile Teams- Killing story pointsData skills for Agile Teams- Killing story points
Data skills for Agile Teams- Killing story points
 
Anyhr.io | Presentation HR&Recruiting agency
Anyhr.io | Presentation HR&Recruiting agencyAnyhr.io | Presentation HR&Recruiting agency
Anyhr.io | Presentation HR&Recruiting agency
 
The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...
The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...
The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...
 
Talent Management research intelligence_13 paradigm shifts_20 March 2024.pdf
Talent Management research intelligence_13 paradigm shifts_20 March 2024.pdfTalent Management research intelligence_13 paradigm shifts_20 March 2024.pdf
Talent Management research intelligence_13 paradigm shifts_20 March 2024.pdf
 
Slicing Work on Business Agility Meetup Berlin
Slicing Work on Business Agility Meetup BerlinSlicing Work on Business Agility Meetup Berlin
Slicing Work on Business Agility Meetup Berlin
 
BCE24 | Virtual Brand Ambassadors: Making Brands Personal - John Meulemans
BCE24 | Virtual Brand Ambassadors: Making Brands Personal - John MeulemansBCE24 | Virtual Brand Ambassadors: Making Brands Personal - John Meulemans
BCE24 | Virtual Brand Ambassadors: Making Brands Personal - John Meulemans
 
To Create Your Own Wig Online To Create Your Own Wig Online
To Create Your Own Wig Online  To Create Your Own Wig OnlineTo Create Your Own Wig Online  To Create Your Own Wig Online
To Create Your Own Wig Online To Create Your Own Wig Online
 
7movierulz.uk
7movierulz.uk7movierulz.uk
7movierulz.uk
 

Social Media as a Leadership Tool

Notas do Editor

  1. There are two major ways that organizations are responding to social media in 2012:There are those who are experimenting with a social media channel strategy. They have been busily tinkering in social media over the past few years deploying apps and Facebook pages. The monstrous valuation of Facebook seems to ratify the social space as the must-be-in marketing channel. Other brands are committed to connecting social to all parts of their business, convinced it delivers value today and will pay out big dividends over time. Facebook may still be important but it is but one platform in a larger strategy. These brands want to transform how they do things. Brands like IBM have steadily been applying social media collaboration capabilities internally and reaping the benefits of operations and innovation excellence. Brands like Ford have been building brand advocacy from a growing community of supporters and increasing customer and brand value at the same time.
  2. There are two major ways that organizations are responding to social media in 2012:There are those who are experimenting with a social media channel strategy. They have been busily tinkering in social media over the past few years deploying apps and Facebook pages. The monstrous valuation of Facebook seems to ratify the social space as the must-be-in marketing channel. Other brands are committed to connecting social to all parts of their business, convinced it delivers value today and will pay out big dividends over time. Facebook may still be important but it is but one platform in a larger strategy. These brands want to transform how they do things. Brands like IBM have steadily been applying social media collaboration capabilities internally and reaping the benefits of operations and innovation excellence. Brands like Ford have been building brand advocacy from a growing community of supporters and increasing customer and brand value at the same time.
  3. What employees expect and can accomplish via social exceeds organizations ability to manageA millennial workforce expects platform freedom. They laugh in the face of blocked Facebook or YouTube access as they whip out their smart phones. And they expect to use their own devices, not the 7 year old computers on their desks Horizontal collaboration challenges the hierarchical structure of most modern businesses. This is the common human behavior that social media enablesEmployees expect to have some regular, informal access to leadership. Whether as a twitter follower or a hallway conversation. Star chamber management teams are quickly becoming an anachronism. The separation between professional and personal relationships is falling away. We are just as likely to be communicating with a client or business partner via Facebook as a college friend.