The fairytale that is Apple; what can Norwegian firms learn from Apple's success story?
Presentation prepared forStavanger Chamber (Stavanger Næringsforening) Dec. 8th, 2011
29. “Here's to the crazy ones. The misfits. The rebels.
The trouble-makers. The round heads in the square holes.
The ones who see things differently. They're not fond of
rules. And they have no respect for the status-quo. You can
quote them. Disagree with them. Glorify, or vilify them. But
the only thing you can't do is ignore them. Because they
‘‘Center the human race forward. And
change things. They push
Goes here’’
while some may see them as the crazy ones, we see genius.
Because the people who are crazy enough to think they can
change the world are the ones who do”
38. Strategic Planning Strategic Innovation
Analytical Creative
Logical and linear Disruptive
Expect the future to be Expect the future to
much like the present be dynamic and different
Developing existing Developing alternativ
business model (new) business model
Focus on improving performance Focus on new realities
Technology & product-driven Customer-driven
Following traditions, rules Breaking traditions, rules
and mental models and mental models
48. Apple drev Åpen innovasjon (1996)
lenge før det ble populært (2003)
49. Apple Masters
Muhammed Ali
Richard Dawkins
John Cleese
Douglas Adams
Harrison Ford
Damien Hirst
Terry Gilliam
Tom Clancy
Michael Crichton
Richard Seymour
50. “There are tons of things we could have
done years ago; if we only could have
imagined it…..because we don’t see
things how they are. We see things how
we are”.
Richard Seymour
69. ‘’Apple was supposed to become a
wonderful consumer products company.
This was a lunatic plan.
High tech could not be designed
and sold as a consumer product’’
John Sculley, Former Apple CEO, 1987
76. "We made the buttons
...look so good you'll
want to lick them".
Steve Jobs, 2000
77. ‘’it's so elegant and logical, it becomes part of your life so quickly
that you can't remember what it was like beforehand’’
Moby, 2003
78. ''The Dells of the world don't spend money
on design innovation. They don't think
about these things.''
Steve Jobs, 2003
79. "It's really hard to design products by focus
groups. A lot of times, people don't know
what they want until you show it to them".
Steve Jobs, 1988
93. “Steve has a power of vision that is almost
frightening. When Steve believes in
something, the power of that vision can
literally sweep aside any objections, problems
or whatever. They just cease to exist.”
Young and Simon, 2005
94.
95. “The developments will be in making the
products more and more
portable, …maybe the merging of the
telephone and the personal computer."
Steve Jobs, in Playboy, 1985
107. "The only way to do great work
is to love what you do"
Steve Jobs, 2005
108. "Innovation has nothing to do with how
many R&D dollars you have. When Apple
came up with the Mac, IBM was spending
at least 100 times more on R&D. It's not
about money. It's about the people you
have, how you're led, and how much you
get it"
Steve Jobs, 1998
112. ‘’We are
determined
to make
Apple
the most
innovative
company in
the world...’’
Steve Jobs, 2008
113. ‘’Apple is a very unique company
…innovation is in their corporate DNA.
This is the highest level of
innovation maturity ….’’
Stefan Lindegard, 2010
115. Level 6
Company runs
internal
Level 5 certification
programs in
Innovation. 60+ %
50 % of have completed.
employees
completed Innovation KPI’s
innovation
Level 4 training
are widely known
and used.
programs., severa
40 % of l completed Company is
employees Master degrees experimenting
completed in innovation. with innovation
innovation strategies and
Level 3 training Innovation is an new business
programs. explilcit part of models.
leadership
20 % of
Innovation is a requirements Company is
employees
completed part of corporate actively working
strategy Company has with open
innovation
Level 2 training
developed innovation
Use KPI’s for processes and
programs.
Management team innovation projects for Case studies
or selected groups innovation. written by
Internal
talk about innovation Internal training external experts
innovation. center for Skunk projects
programs or
Level 1 innovation exists Innovation in
presentations
A few people have developed. company DNA
One person/ completed Dedicated Open innovation
department innovation training budgets for programs exists
Dedicated
working on programs. budgets for innovation
innovation. Internal case Rangen & Øvstebø, 2011,
innovation
Read random Read regular studies written Inspired by Innovation Factory
material.
124. Seeing what’s next
‘’Think Different’’
‘’Think Different’’
‘’Think Different’’
‘’Think Different’’
‘’Think Different’’
‘’Think Different’’
‘’Think Different’’
Beauty, ikke (bare) funksjonalitet
’’Recklessly ambitious
Skap en ny kjøpsopplevelse
Åpen innovasjon
Tør å skape innovasjon
Plattform, ikke produkt
125.
126. Takk for meg
Twitter: @engageinnovate
Blog: http://wp.me/1BUWt
E: christian.rangen@bi.no
M. +4792415949
Apple PPT:
http://www.slideshare.net/Engage-Innovate/eventyret-apple-in-norwegian
127. Christian Rangen
Høyskolelektor, Handelshøyskolen BI
Partner, Engage // Innovate
Twitter: @engageinnovate
Blog: http://wp.me/1BUWt
E: christian.rangen@bi.no
M. +4792415949
Apple PPT:
www.slideshare.net/Engage-Innovate/eventyret-apple-in-norwegian
Notas do Editor
Kjøper Pixar for $10 mill.
Seeing what’s nextÅpen innovasjonPlattform, ikke produktBeauty, ikke (bare) funksjonalitetSkap en ny kjøpsopplevelse Tør å skape innovasjon