2. Company Overview
• EnergyGPS LLC (EGPS) was formed in 2009 with the goal of providing analysis and insights
to energy traders. We provide in-depth, independent research and reporting that helps
traders identify profitable trading opportunities and assess risk and uncertainty.
• On a daily basis, EGPS scrapes data from more than 400 web sites, produces graphical,
web-based analysis depicting key factors and trends, and provides traders with our
insights via email and written reports. EGPS is staffed with former energy traders who are
available to discuss our insights or address client’s questions.
• The key to EGPS’ service is that we have the data, analytical capability, and trading
experience which enables us to synthesize vast amounts of information and concisely
articulate what factors and trends will matter to energy traders. We are able to look at
the market through a trading lens and articulate risk/reward trade-offs.
• We provide clear analysis with transparent assumptions so that traders can easily
understand our analysis and calibrate our findings if they have different assumptions than
we do. EGPS recognizes the importance of providing information to clients that will
directly lead to profitable trading opportunities and to assist in understanding risk.
energygps.com 2
3. Business Lines
• Consulting
– Renewables
– Asset Management
– Transmission
– ISO analysis
– Energy Imbalance Market (EIM)
– California Carbon (CARB)
• Power and Natural Gas Fundamental Product
– Supply/Demand balances
• Power – PNW/California/DSW/Rockies
• Natural Gas – Regional Pipeline Supply/Demand
– Daily/Weekly/Monthly market commentary
– Interactive analysis
– Automated reports/alerts
– Website access
– EnergyGPS staff access
energygps.com 3
5. Team
• Original
– Jeff Richter
– Tim Belden
• Support Staff
– IT Staff
– Analysts
energygps.com 5
• Key Additions
– John Oh
– Carlos Torres
6. Team Profile
• Jeff Richter: Energy Trading industry for over 15 years where the focus has been on Fundamental
Analysis and Trading for companies such as Enron, UBS, and Saracen Energy. Spent time at Bentek Energy
where he integrated both the power and gas fundamentals into one common platform
• Tim Belden: Drawn to the energy space because it presented interesting environmental challenges. He
has worked numerous capacities in the wholesale and retail energy markets, and has positioned himself to
analyze and understand the interplay between energy policy, traditional wholesale energy markets, and
emerging renewable and carbon markets
• John Oh: 10 years of industry experience mainly focused on market fundamentals. Worked for
companies such as Constellation, EDF Trading and most recently Centaurus Energy. His unique skillset of
trading and computer science allows him to build pertinent/reliable reports for clients
• Carlos Torres: Over 12 years experience analyzing natural gas with his main focus on Canada and the
Western United States. Over the past four years, he has put his analytics to work trading at Centaurus
and most recently TransAlta
energygps.com 6
7. Product Overview
• EnergyGPS product packages offer market fundamental analysis and insight from energy traders with
decades of collective experience in the power and natural gas markets. When you subscribe to one of our
packages, you can expect personal, in-depth coverage from someone who knows how to filter through vast
quantities of data and find those actionable nuggets that illuminate what’s happening and help inform your
daily outlook.
• Our detailed independent research and insight helps traders identify profitable opportunities and assess risk
and uncertainty. We also provide valuable coverage of larger macro trends of interest to managers and
other industry professionals who may not be day to day traders themselves.
• Our approach is to first collect the most complete information there is and then deliver it to you along with
value-added analysis as soon as possible, every hour of the day. We start with the data. Every day we track
and synthesize data from more than 150 different industry websites we monitor. We then produce graphical
and written analysis with our unique take on what is happening in the larger markets.
• We often discuss our market views in detail with clients so you have the opportunity to stress test ideas and
positions. For example, what would happen if river flows increase in the next week? What is the next key
load level that could trigger higher prices? What does the supply portfolio look like with different plant-
outage assumptions? Depending on what’s happening on any given day, the potential questions are
numerous. Our writing and analysis is always geared toward understanding what’s happening right now –
and what’s likely to happen next.
energygps.com 7
8. Product Expectations
When you subscribe to one of the EnergyGPS product packages, you can expect to receive a steady stream of
reports, written analysis, and market alerts. Paid subscribers can access all of their content on the EnergyGPS
web site at any time. In addition, you may opt in for notifications and receive an email the moment a report or
notice is published. As with any notification, the full content of any email you receive is always available online.
How you receive our content is up to you and easily customized via your user profile.
While the exact reports, analysis and EnergyGPS staff you’ll have access to vary by package, here are the core
components of what you can expect:
• Daily Report | For most subscribers, the EnergyGPS Daily Report is the first thing they read before the
trading day begins. Delivered by 5 a.m. Pacific Time in a concise, two-page format, it explains what is
happening in the cash markets and, more importantly, why. This custom report is created by senior EGPS
staff (not generated by a model or an algorithm) who mine volumes of data to pull out the important
nuggets that will impact market prices. The report reviews key drivers in the California ISO marketplace
including weather, changes in demand, unit outages, hydro production, imports and power flows. We also
review fundamental drivers of the Northwest and Southwest markets, with particular attention to hydro
conditions in the Pacific Northwest and load in the Desert Southwest.
• Weekly Recap | Every weekend, this eight-page report dives deeper into the most important market drivers
of the previous week. The focus typically shifts based on market conditions. When the SCE Limit is binding,
we examine the supply stack within the Los Angeles basin. During outage season, understanding the impact
of unit outages is the key. During the spring, the focus often turns to California and Pacific Northwest hydro.
energygps.com 8
9. Product Expectations (continued)
• Monthly Report | For each of our core product lines we provide an in-depth look at the most significant
developments of the past month. Here we have more time to develop on larger themes or trends we see,
and also provide some macro guidance on what to expect going forward.
• Market Alerts and Notices | Our automated system monitors important websites and generates summary
reports within seconds of data being published by the provider. Examples of these alerts include: CAISO LMP
prices, CAISO market summary, CAISO transmission summary, Northwest River Forecast Center Volume
Runoff forecasts, and Daily and Intra-Day Pacific Northwest Hydro summary. As with all of our content, you
can elect to receive these alerts via email notifications if you wish.
• Web site | The secure EnergyGPS web site provides easy access to dozens of reports and graphics in real-
time as we scrape data and automatically update our graphics throughout the day. It is also a rich
interactive environment where clients can perform complex data queries to explore questions of interest.
An example of web site content: CAISO market data condensed into a graphical display of the supply stack,
load, transmission flows, outages, renewable resource production, and prices. Our Northwest content
focuses on all aspects of hydro production including snowpack, water supply forecasts, river-flow forecasts,
historic production at 60 dams, and the proprietary EGPS hydro forecast.
• Access to EnergyGPS staff | At the top subscription levels, you’ll have access to senior EnergyGPS staff via
email, IM and phone to discuss current market conditions and your own positions.
energygps.com 9
19. Product Categories – PNW Hydro Package
EGPS Models
• Short Term – 10 Day Forecast
– NWRFC 10 Day forecast
– STP Weekly Flows
– Curve Markings
• EGPS – STP Comparison
– Determine where the STP might be incorrect
– Curve Markings
• Long Term – 12 Months broken down into 14 buckets (two Apr/Aug)
– ESP Volume Runoff Forecast, which provides unregulated flows at all major projects
– Carve it into monthly volumes based on historical trends and our assessment of the
distribution of existing snowpack
– Run unregulated flows through a storage model which is based on the flood control targets
and rules set out by USACE
– The output provides us with the storage elevation and regulated flows by month/by dam
– Factor in the curve markings (Spill/Qmax/Capacity) to get the actual turbine flows and spill for
each dam
– Run these flows through a dam-by-dam hydro production model to get MWh.
energygps.com 19
20. Product Categories – PNW Hydro Package
PNW Hydro Short Term Forecast – 10 Day
energygps.com 20
21. Product Categories – PNW Hydro Package
PNW Long Term Hydro Generation
energygps.com 21
23. Product Categories – Natural Gas Package
• North America and Canada Natural Gas from a
supply/demand pipeline perspective
• Weekly Analysis on North American Natural Gas, drilling
down into the weekly and end of year storage numbers and
what it means to the overall price in Nymex cash and
forward spreads
• West Gas analysis of daily pipeline operations, constraints
and notices
energygps.com 23