This top-level presentation provides a basic understanding of Big Data and how it can change the customer experience. It points out that Big Data & Predictive Analytics should not be confused with “BI on Steroids”. View the full presentation at the Emtec Event Archive.

1. Big Data in 15 Minutes and Oracle Exalytics Overview
Hyperion Performance & Business Analytics Networking Event
Peter LePine, Emtec
May 8, 2013

2. Emtec, Inc. Proprietary All rights reserved 2013.
Agenda
• Big Data in 15 Mins.
• Goal: Provide a basic understanding of; What is Big Data; Why it’s important to
Customers; How Emtec can help identify Big Data opportunities.
What are Big Data & Adv. Analytics
How Organizations using Big Data
How Emtec can help
Emtec Overview

3. Emtec, Inc. Proprietary All rights reserved 2013.
Big Data – Some real-world examples
• Online Media
–“Analytics available to even the lowest YouTube channel producer now rival the most sophisticated
reports CBS, NBC and ABC had available in the 1980s. Apply even better analytical engines to the
data from Fitbit pedometers, Google Glass, Smartphones, etc. and you’ve got an unprecedented
depth and breadth of knowledge available soon to anyone, anywhere.”
• James McQuivey is the author of “Digital Disruption: Unleashing the Next Wave of Innovation.” VP and Principal
Analyst at Forrester Research.
Every day, we create 2.5 exaBytes of data — so much that 90% of the data in the world
today has been created in the last two years alone.
2.5Xb = 2,500,000,000,000,000,000 (1018) Bytes of data
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4. Emtec, Inc. Proprietary All rights reserved 2013.
Big Data Defined
• How BIG is Big Data???
–Social Media – Facebook reached 1 billion members in 2012
–Entertainment – Netflix has approx. 30 million subscribers
• Every download is 3 – 11 Gbytes
–Media – Many channels of 7*24 streaming media
• Twitter, LinkedIn, Yelp, MSN, and lots more
• Google Search – 1.2 Billion sites searched in 0.35 secs
–Corporate –Email, SMS & FTP sent / received per day
2011 2012 2013 2014 2015
105 110 115 120 125
–In 2011, the majority of Email & SMS users were;
(Economist analysis)
• Asia Pacific accounts for 49%
• Europe accounts for 22%
• North America has about 14%
• Rest of World (15%) accounts for the remainder
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5. Emtec, Inc. Proprietary All rights reserved 2013.
Predictive Analytics Defined
• Statistical function-based Analytics
–Aggregate a large Dataset of historical detail, filter out the ‘Noise” to Predict future; Trends / Behaviors
/ Events
–Analytical tools contain Libraries of Built-in Functions
• e.g. Business Functions – NPV, Depreciation, Compound Growth Forecast
–Statistical Models – Linear Regression, K-Factor, Probability modeling
• Real-world examples of Predictive Analytics
–On-line Retail – Select any Product… Product accessories (Associations)
–Hospitality – Pricing based on factors such as; Load / Occupancy, Loyalty & Competitor pressures
–Transportation – Predictive analysis to determine Route optimization, Maintenance schedules, Traffic
patterns
–Big data analytics is done with Software Tools used as part of Advanced Analytics disciplines such
as Predictive Analytics and Data Mining.
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6. Emtec, Inc. Proprietary All rights reserved 2013.
• Predictive Analytics isn’t the same as BI
–Business Specialist / Power User tools that predict future trends using Statistical Analysis techniques.
–Analytic Result-set is Prioritized / Ranked by frequency / probabilities etc.
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Predictive Analytics

7. Emtec, Inc. Proprietary All rights reserved 2013.
• Big Data / Predictive Analytics
–DW Appliance or Grid DBMS
–(NoSQL, Hive, Cassandra & others)
–Data Mining,
–Advanced Analytics
• Data Integration
–Load DW Appliance
• Internal Data sources
• External Data sources
• Facebook, Google+
• LinkedIn, etc.
• Industry data
Emtec IM & BI Practice Overview
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Predictive
Analysis
Data
Mining
ERP & CRM
Custom Apps
External Data

8. View the full presentation at the Emtec Event Archive.
Interested in more?
Our website has the full
presentation, and others, from
the 6th Annual Oracle Hyperion
Performance Management &
Business Analytics Networking
Event