1. Are you Male or Female?
Male
Female
We asked 20 people this question and decided that it would be best to ask an
equal amount of male and females in order to now have any bias in our results.
This also allowed us to aim our music video towards both genders as we could
get feedback from them both.

2. How old are you?
20 to 23
17 to 19
14 to 16
11 to 13
0 5 10 15 20
We have already decided that our target audience will be late teenagers as
opposed to younger children as we felt that the genre we are working with is
more for teenagers. Our focus group also agreed with our target audience so this
is why we asked more 17 to 19 year olds and no 11 to 13 year olds.

3. What is your favourite genre of
music?
7
6
5
4
3
2
1
0
As you can see from these results, there is a wide range of musical tastes.
The most popular were Rock and Indie which aren’t the genres that we will
be working with. However, there were 5 people that selected
Dance/Dubstep which shows that it is still popular it is just not considered
extremely mainstream and it’s not as popular as others.

4. Do you think a horror-themed music
video would work well for a Dubstep
track?
Yes
No
The majority agreed with our idea which confirmed that we are doing the right
thing and do not need to change what we were thinking.

5. How well do you think horror
interpretations of children’s stories
work?
Not At All
Not Very Well
Quite Well
Very Well
0 1 2 3 4 5 6 7
The majority of the answers, 13, thought that it would either work very
well/quite well which confirmed our idea of having a nightmare-ish Alice in
Wonderland theme. This was opposed to the other 7 who thought that if it’s
not done well, it can look tacky and unoriginal. However, we hope to do it well
to avoid these criticisms.

6. What type of music videos do you
watch more?
20
15
10
5
0
Narrative Performance
This feedback confirmed or thoughts. A music video with a narrative tends to
grip the viewer more and makes them watch the whole way through as
opposed to just watching a band performing. However, due to 4 people saying
Performance is better, we have decided to include a small amount of
performance through our protagonist, Alice, lip syncing the few lyrics that are in
the song.

7. Which locations from Alice in
Wonderland would work best for a
Horror themed music video?
12
10
8
6
4
2
0
Tea Party Forest Castle Maze Other
This again confirms what we were thinking of as our locations as we felt that a forest
and a tea party would be the most effective and easiest for us to do in the short time
that we have. 10 people said that a forest would be the best and 7 people said a
party. 1 person also suggested “other” which they listed as “Queen of Hearts garden”.
Although this is a good idea and is in the Alice in Wonderland movie, it would be
impractical and hard to do well.

8. Would you expect any other inter-
textual references in this music video
other than Alice in Wonderland?
No
Yes
0 5 10 15 20
We were thinking of maybe having some inter-textual references to The Shining to
give it the horror aspect but from our audience feedback, we have decided against it
and will just focus on the Alice in Wonderland references.