Beyond Green: EMC and Energy Efficient IT

Beyond Green: Achieving Efficient and Sustainable IT ,[object Object],[object Object],[object Object],[object Object],Efficient IT Delivers Green

The Digital Universe is Rapidly Expanding Source: IDC White Paper, "The Diverse and Exploding Digital Universe," Sponsored by EMC, March 2008 Ten-fold growth in five years! 1,773 exabytes 173 exabytes Amount of Digital Information Created and Replicated Each Year Exabytes 0 200 400 600 800 1,000 1,200 1,400 1,600 1,800 2006 2007 2008 2009 2010 2011

Data Center Energy Use is Doubling ,[object Object],[object Object],[object Object],Comparison of Projected Electricity Use, 2007 to 2011 Source: EPA report to Congress, 2007 State of the art scenario Historical energy use 0 20 40 60 80 100 120 140 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 Annual Electricity Use (billion kWh/year

IT Assets are Poorly Used ,[object Object],[object Object],[object Object],[object Object],[object Object],Sources: VMware, Microsoft, EMC

Data Center Efficiency Strategies CONSOLIDATE OPTIMIZE AUTOMATE

Available Capabilities for Energy Efficiency ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Improve Efficiency – Reduce Energy Consumption Snaps Clones Compression De-duplication Archiving Server virtualization Data migration Storage consolidation Virtual Provisioning Flash drives Optimization algorithms Automated discovery Document management INCREASE UTILIZATION REDUCE CAPACITY

EMC Solutions Driving Energy Efficiencies: Examples Improve Efficiency – Reduce Energy Consumption CLARiiON LCFC and ATA Virtual LUNs FileMover and Xtenders Invista Open Replicator SAN Copy TimeFinder/Snap TimeFinder/Clone SnapView Native GigE SRDF/A RecoverPoint Avamar EMC Centera VMware Open Replicator Symmetrix Celerra Virtual Provisioning Cache/Algorithms Smarts ADM De-duplication INCREASE UTILIZATION REDUCE CAPACITY

Server, Storage Network, and Storage Consolidation to Maximize Energy Efficiency Leading North American Utility Savings of +70% in reduced data center space, power, and cooling Storage Network Tier 2 Tier 1 Tier 0 CONSOLIDATE OPTIMIZE AUTOMATE Tier 3 Tier 2 Tier 1 Storage Network BEFORE AFTER 1,000 Servers 80 270 TB Storage 140 TB 3,000 cables/ports Network 300 cables/ports 200 server racks Facilities 10 server racks

EMC Tiered Storage Options SOFTWARE-BASED TIERING CAPABILITIES Quality of Service Management Cache Partitioning Virtual LUN Technology ControlCenter Symmetrix Optimizer Advanced functionality to optimize storage tiering Virtual Provisioning PLATFORM-BASED TIERING CAPABILITIES Tier 2 Tier 1 Tier 2 Tier 1 Tier 2 Tier 1 Best-of-breed storage systems and technology Tier 0

Today: Energy-Efficient Storage Design ,[object Object],787 kWh/yr 1,434 kWh/yr 3,048 kWh/yr 94% 87% 73% 50% 393 kWh/yr CONSUME LESS ENERGY BY CAPACITY 15K 73 GB 15K 146 GB 10K 300 GB 7.2K 500 GB 7.2K 1 TB 6,096 kWh/yr 73 GB Flash drive 3,790 kWh/yr 30x IOPS 38% Less Energy

EMC Energy Efficiency Service ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],CONSOLIDATE OPTIMIZE AUTOMATE $ $ $ $

Customer Example of Refresh and Consolidation: Telco ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],73% Reduction 59% Reduction 56% Reduction

Storage Consolidation and Tiering Yield Efficiency Archive Data Backup Data ,[object Object],[object Object],[object Object],[object Object],[object Object],CONSOLIDATE OPTIMIZE AUTOMATE Virtual Prov Arrays Files Production Data Tier 3 Tier 2 Tier 1 Virtualization Remote Volumes

Beyond Green: EMC and Energy Efficient IT

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Beyond Green: EMC and Energy Efficient IT

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