In May 2013, Stone Ward held an invitation-only Digital Summit event to share digital trends, content strategy tips and information and idea starters for digital storytelling and for what technology can really do. This is the presentation from that Stone Ward Digital Swagger Summit.
7. • Listening and monitoring.
• Responding rapidly.
• Building a customized community.
• Providing education and information.
• Delivering customer service.
• Measuring and optimizing.
THE MANDATORIES
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8. • Leverage existing, consumer-facing channels.
• Use custom-branded sites.
• Issue challenges and competitions.
• Create a movement and a community.
• Use the power of mobile.
• Test and learn.
BEST PRACTICES
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9. HOW ARE YOU MEASURING?
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Reach Engagement Conversions
Visits
Content reach
Impressions
Page views
Visit duration
New “likes”
Post activity
Click-throughs
Contest entries
Newsletter sign-ups
Coupon downloads
Video views
Any activity that drives
movement to sale
11. digitalswagger
• Emily Reeves, Director of Digital Innovation
• Debra Reid, Director of Media Services
• Heide Harrell, APR, Senior PR AE
• Katy Bartlett, Writer/Producer &
Post Production Manager
• Jillian Oyler, Community Manager
YOUR CONTENT CREATORS
12. • Twitter: @stoneward
• Hashtag: #swdigital
• Text: 501.837.1546 (Emily)
SEND US YOUR QUESTIONS
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43. Websites that contain video hold
a viewer’s attention more than
2 minutes longer than sites without.
Video in search results have a
41% higher click-through
rate than plain text results.
Photos
Videos
Words
Infographics
Consumer
Content
Branded
Content
48. Best practices:
• Break text into chunks
• Know your device
• Bullets are better than paragraphs
• Use the words your target uses
Photos
Videos
Words
Infographics
Consumer
Content
Branded
Content
49. “Although I expect policy to follow the usual
gradualist pattern, the pace of tightening will
of necessity respond to evolving economic
conditions, particularly the strength of the
ongoing recovery in the labor market and
developments on the inflation front.”
Photos
Videos
Words
Infographics
Consumer
Content
Branded
Content
61. digitalswagger
• Paul Suda, Director of Technology
• Emily Reeves, Director of Digital Innovation
YOUR DIGITAL LEADERS
62. • More than websites and social.
• API mash-ups.
• Content development.
• Two-way engagements and community.
• Data visualization.
• Mobile.
• Fun applications. Useful applications.
WHAT ARE DIGITAL COMMUNICATIONS?
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63. • Interactive pieces.
• Motion effects.
• Sophisticated graphics.
• Data visualization.
DATA
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69. • Mobile apps.
• Social APIs.
• Creating mashups to take information from two
sources and present it in a more interesting
way.
FINDING & USING THE DATA
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74. • Use HTML5, CSS and Javascript.
• Looks like an app and works offline.
• Can be location-aware.
• Economical way to create a cross-platform app.
• Limitations: accelerometer & camera access.
MOBILE WEB APPS
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75. • Easy access via homescreen icon.
• Glossy brochure-like experience.
• Easy-to-navigate sign-up form.
• Ability to use online and offline.
MOBILE WEB APPS
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