A presentation to our staff about the top digital news from the last 30 days delivered in 30 minutes or less.

1. 30
30
in
Top Digital News From The Last 30 Days
Delivered In 30 Minutes (Or Less)
October 2013

2. A quick glimpse of cool digital campaigns, news
and announcements that are worth knowing.
Pay attention. This is going to go by quickly.
2
@stoneward

3. Advertising In Your Stream
•
•
•
“Sponsored content,” AKA “ads” will start showing in your
Instagram feed the first of November.
Ads will have an icon indicating they are paid content.
Users can provide feedback as to whether the ad is
interesting/relevant to them (a la Hulu).
3
@stoneward

4. Advertising In Your Stream
•
•
•
•
Twitter photos and Vine videos will now automatically
show in your stream; more like Facebook.
This means that ads/sponsored content will start showing
fully exposed in your streams.
Does NOT apply to Instagram photos.
Mobile users have option to turn off this feature.
4
@stoneward

5. Networks Doing More
•
•
•
•
•
Google+ announced 18 new features to the social
network.
Working to keep you within the network longer.
SMS texting through Hangouts.
Geo-locator.
“The best social network for users who care about their
photographs.”
5
@stoneward

6. Creative Short Video
•
•
Continue to see brands using Vine in creative ways to tell
stories, stand out and entertain.
Burt’s Bees is using Vine to recreate scenes from classic
literature. (Burt’s seven core products are called “classics,”
hence the tie to classic literature.)
6
@stoneward

7. 7
@stoneward

8. 8
@stoneward

9. Fun + Philanthropy
•
•
•
Show your support for Ducks Unlimited conservation
efforts by growing a beard and sharing it during duck
season.
Each day, participants use the mobile app to take a photo
of their beard. It will appear on your public profile page on
the DU website.
Throughout the program, prizes will be awarded such as
waterfowling gear, coolers, DU merchandise, etc., to
random participants.
9
@stoneward

10. 10
@stoneward

11. 11
@stoneward

12. Owning YouTube
•
•
•
Dodge Durango and Ron Burgundy on a fully-branded YouTube
channel.
Two weeks out of the gate, the campaign captured the attention of
TV audiences and notched more viral-video views online than any
auto ads in recent memory.
Dodge turned over a lot of creative control to Ferrell and his
associates, who essentially set the camera on him, a Durango, and a
bunch of props such as a horse — and just let Ferrell riff in
character for hours. The hilariously unctuous actor ended up putting
seventy video spots in the can for Dodge.
12
@stoneward

13. 13
@stoneward

14. 14
@stoneward

15. 15
@stoneward

16. Twitter Personality
•
•
•
•
Allstate’s Mayhem joined Twitter on Sept. 24 he got to work quickly, posting
nearly 450 tweets in a single day. Then, he went silent for several days beginning
Oct. 6.
The seemingly erratic behavior is actually a calculated effort by Allstate and its
agency, to use the social-media tool to extend the reach of one of advertising's
most recognized characters with a judicious yet seemingly spontaneous approach.
The account, which is managed by a team of about 15 people at Allstate and
Burnett, will be used to preview TV spots. The approach will conform to the
character's persona, which is to personify the dangers that can haunt consumers
if they don't have good insurance. For instance, on Oct. 1, Mayhem polled
followers about what he should portray in the next ad: a charcoal grill or a cheap
bungee cord. Although consumers voted for the cord, Mayhem disobeyed,
tweeting: "Too bad I'm a tailgate grill. Who's got a light?" He followed it up with
Vine videos of a car set on fire from a grill mishap.
Allstate will also inject the character into current-event conversations that often
overtake Twitter. But in doing so the insurer will follow the Mayhem rulebook,
which is to avoid incidents that caused death or injury, as well as anything that
might be too divisive.
16
@stoneward

17. 17
@stoneward

18. Connect Accounts
•
•
•
Starbucks introduced a new program that let’s users tweet
a coffee to a Twitter friend after you link your Twitter
account to your Starbucks card account.
Easy to give and redeem.
Chief Digital Officer at Starbucks said Twitter's strength is
both in its mobile convenience and its ability to bridge the
online and offline worlds. "It does feed into those physical
offline/online moments of serendipity," he said. Brotman
envisions consumers having chance encounters in real life
and then gifting one another.
18
@stoneward

19. 19
@stoneward

20. Google Brand Insights
•
Google has a tool that tracks pictures, words and actions
to show you what brands are doing now and what they've
done over time.
20
@stoneward

21. 21
@stoneward

22. Questions?
22
@stoneward

23. Thank you.
presented by: Emily Reeves, Director of Digital Innovation & Insight Planning at Stone Ward
@stoneward