2. BUILDING
COMMUNITIES
uilding inclusive, healthy, functional, and productive
Bcommunities is perhaps the greatest challenge facing real estate
developers today. There are no easy solutions. And yet, a key part of
the puzzle lies right in the heart of how we create our community areas:
the public spaces.
Public spaces are a vital ingredient of successful communities.
They help build a sense of community, social and civic identity and
culture. Every community has some sort of public space, even if it is
not immediately apparent. Sometimes it is obvious – a shady park
with walking paths and benches; a boulevard lined with sidewalks, a
grand plaza surrounded by government buildings.
But public space is also what we find in-between private spaces, and is
not always recognised or honoured as public. Back alleys, neglected
courtyards, and stairways may escape our notice – but these are
nonetheless among a community’s most underutilised and potentially
valuable assets. Because they belong to everybody, they are perceived
as belonging to nobody. And yet if they are developed, they can be
harnessed to strengthen and enrich their communities.
Our third edition of Horizons will give you a view into buildings and spaces:
and why design matters at Emaar MGF. The focus will be on how we use
spaces, common areas and themes in our projects. As we take our readers
into the world of Emaar MGF and its design thought you will see how the
customer remains at the centre of all that we do as we - Build Lives
Brick by Brick.
3. Building Communities | July 2014
We remain highly driven
and focused on attaining
leadership as we continue
to delight our customers
with the communities we
build and create.
SHRAVAN GUPTA
Executive Vice Chairman and Managing Director
Shravan Gupta, the Executive Vice Chairman and Managing Director at Emaar MGF, has
extended his visionary approach to each Emaar MGF project, from astute selection of
locations to provision of luxury and unique designs to every residential community.
2
Dear Friends,
My earlier addresses focused on our strategic vision and streamlining of our
organisational processes and the people who are the force behind Emaar MGF as we
move forward, taking large strides towards our ambition to be ‘the most admired and
respected real estate Company in India’
We remain highly driven and focused on attaining leadership as we continue to
delight our customers with the communities we build and create. And building
communities is not just about brick and mortar; it’s about breathing life into the
communities and the living spaces we create. What goes behind the planning,
design and vision is an immense amount of detailing and eye for precision which
brings alive the project and creates a community which lives and breathes.
Our projects have witnessed and brought to life the concept of ‘outdoor living’ as an
integral part of our architecture and design quality. The design of homes, towns and cities
affects lives and is no longer a story of brick and mortar. The places and spaces being
created now must produce environments that people can thrive in and take pride in for
generations to come. We strongly believe that design quality cannot be an optional extra.
Every building sends a message to the people around it. What should the buildings
we are constructing say about the communities we plan and build is a question which
remains at the heart of our planning. I remember reading that a safe and supportive
environment tends to encourage us to take more responsibility for our neighborhood
and our planet. We remain highly conscious about our social responsibility to provide
an environment which fosters socially and culturally alive communities.
It is our customers that continue to drive us to excel in our planning and bring
the best results to life. It is in seeing our communities come to life that makes
our work worth delivering.
Thank you for your support.
Shravan Gupta
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4. Building Communities | July 2014
In conversation with
ASHISH JERATH
VP Sales, NCR, Emaar MGF
Ashish Jerath, Vice President Sales, Emaar MGF holds a bachelor’s degree inHotel
Management from IHM, Lucknow. A graduate from Delhi University, he has over 14
years of experience in real estate sales & marketing. With Emaar MGF since Feb
2008 he drives and manages residential sales for the key region of Delhi NCR.
1. How has your time at Emaar MGF been? What are the key changes you have seen
in Gurgaon real estate markets during this period?
We believe that when our customer buys an Emaar MGF home,
he is assured of a superlative quality product.
I have been part of Emaar MGF for over six years and it has been an
absolute pleasure. Emaar MGF is an aspirational brand not only for
customers to own an Emaar MGF property but also for real estate
professionals as a preferred place to work at.
From the sales point of view these six years have been quite eventful and
exciting; this was the period when Gurgaon market changed from an emerging
suburb to a cosmopolitan city with its strong economy and active social life.
One of the biggest challenge and opportunity we have come across is the
change in customer behaviour and profile. Prior to the year 2000, a
significant part of our sales came from real estate investors. By the end of
2010 it had evolved to a more user-driven market, where the customer
expectations were very different from the earlier set of investors.
2. What are the strategic changes you have witnessed at Emaar MGF over the years
especially in your department?
The changing customer profile (end users) and expectations required a
different approach to sales which was not focused on sales numbers but
also on transparency and acquiring long term trust of stakeholders.
We took the lead in creating sales policies and procedures which were transparent and
non-discriminative for any customer
or channel partner, completely
taking out the element of discretion.
These efforts were recognised by
our customers and channel partners
and this is one of the reasons why a
large part of our sales come from
repeat customers.
Over the last couple of years the scale
of our business has grown manifolds
and from a single project in 2006 we
have dozens of ongoing projects with
simultaneous sales taking place at
various sales points and channel
partners. To manage this exponential
growth we increasingly rely on IT and
back-end technology, which helped us
to remove errors and mistakes at the
sales level and acquire a positive
reputation for transparency and
response time.
3. How does the Sales department
integrate with design, operations and
planning at Emaar MGF?
For product development and
enhancement, design and sales work
in close coordination. Sales provides
inputs in terms of the desired product
size and features that buyers are
looking for and Design translates
these inputs in to layouts and homes
to be offered. A similar process is
currently on as we finalise plans for
our upcoming launch on the Golf
Course Extension Road.
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5. Building Communities | July 2014
Similarly, sales proactively shares
customer and channel partner
feedback and suggestions that we
pick during our regular interactions
with the customers. To borrow from
a recent example, based on
customer feedback, our design and
project teams made changes to the
floor plans of an ongoing villa project
to customise internal designs to
meet with customer demand.
4. What are customers looking for
today and what are the customer
preferences we are witnessing
currently?
Being at the front end, we get to
experience customer feedback first
hand, and it has helped in refining our
own work processes. Our customer
profiling revealed that majority of our
customers are business leaders or
professionals with large experience in
various industries. By meeting them
and listening to their suggestions and
feedback, at times we were able to
make small but significant changes
which benefited our customers.
As a Company we place the customer
at the heart of all that we do and
customer delight and satisfaction is at
a premium within Emaar MGF.
5. Do you believe the customer is not
price sensitive and is willing to pay an
adequate price if quality, design and
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builder reputation is good?
We believe that an Emaar MGF
customer is not price sensitive but is
value conscious. A customer is willing
to pay the ‘right’ price if he can see
value. This value is a combination of
Brand, Design, Product & Service
that he perceives and experiences.
We are thankful to our customers
to have entrusted and retained that
faith in the Company
6. Is Sales in the Real Estate
sector a rewarding career and
what is your advice to starters
who wish to enter this field?
Real estate is definitely a rewarding
career, and over the last ten years
there has been a generational change
in the quality of professionals joining
this industry. The days of a real estate
sales representative being a slick-
talking sales person are gone. What
you now have are professionals who
understand the market and listen to
customer feedback.
A real estate sales professional wears
many hats at the same time. He is a
product specialist helping you chose
the best home, he is your investment
advisor assisting to match the right
investment size and payment options
and he is your ‘man Friday’ till the time
your home is being constructed.
At Emaar MGF we look for all of
above qualities and more in our
sales team members. Sales
commitments are taken very
seriously and the team is advised to
be conservative in their approach.
For anyone aspiring to join real
estate sales as a career, my advise
will be to work on the above aspects
and spend some time in the market
as a prospective buyer. If you can
connect and relate to the concerns
and aspirations of a home buyer
(whatever that budget may be) you
are more likely to succeed than any
formal training that we may impart.
7. What do you see as the key USP
of Emaar MGF especially from your
customer’s view point?
As a Company we
place the customer
at the heart of all
that we do and
customer delight
and satisfaction is
at a premium within
Emaar MGF.
We believe that when our customer
buys an Emaar MGF home he is
assured of a superlative quality
product. In the journey from
purchase to handover, we make the
utmost effort to ensure that it is a
positive experience for the
customer. Our earlier deliveries are
testimony to this, and in going
forward we are further building on
the same experience.
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6. Building Communities | July 2014
CREATING COMMUNITY
SPACES
Good design is not just about spatial planning
but is focused on creating a community.
uilding inclusive, healthy, functional, and productive cities is perhaps the
Bgreatest challenge facing humanity today. There are no easysolutions. And yet a key part of the puzzle lies right i n the heart of the world’s ur ban areas: the public spaces. Healthy public spaces are the spring board for revitalising communi ties, whatever
they are and where ever they are.
This similar thought needs to be applied to communities being developed by real estate
developers. It’s like going back to our roots. The interplay between buildings, spaces and
design has always been at the heart of good architecture. Signature projects are defined
by this use of space. The best example in the world is here in India, the Taj Mahal, where
the 4 towers define the space that frames the main monument.
8
“What defines a character of a city is its public space, not its private
space. What defines the value of the private assets of the space are
not the assets by themselves but the common assets. The value of
the public good affects the value of the private good. We need to
show every day that public spaces are an asset to a city.”
– UN-HABITAT Executive Director Joan Clos i Matheu
Capturing space is what truly defines the world of architecture. At Emaar MGF we
aim to capture space in a unique way, by making the outdoors part of the living
environment. This is achieved in many ways: by adjusting the size and shape of
balconies so that they both form an extension of the living and dining room, as well
as bring the outdoors inside. The end users want more than just 4 walls and a roof.
Spatial awareness by our design team lies at the heart of addressing this need.
All our new project designs are based on a fundamental understanding of
customer insight through in-depth research and market analysis, understanding
competition and assessing consumer trends, all ably assisted by our Sales team.
We understand that the consumer today is demanding and educated and is no
longer satisfied just by a concrete structure. They are looking to buy a home. And
a home is defined not just by the architecture of the interior spaces (however well
designed). They are also looking for comfortable communities and
neighbourhoods. This is a need that we recognise at Emaar MGF.
A real estate developer’s reputation is enhanced by delivering communities, not merely
homes. Generally we only build around 20% of the land available for our Group housing
projects. The remaining land is dedicated to designing footpaths, driving lanes, parks, and
gardens. Our layout and planning goes way beyond the four walls of a home but takes
into consideration living in the entire space within the project. Luxury is defined in these
spaces and earmarks a quality Emaar MGF product.
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7. Building Communities | July 2014
the
essenceof
ARCHITECTURE
Architecture is a social art that touches all
human beings at all levels of their existence
everywhere and everyday.
Architecture is as much, about interior
spaces as it is about building the exterior.
The essence of quality architecture is the
integration of these two components.
For many years, architecture was simply
about ‘engineering’ solutions to build
shelter and create space for work. Today,
much has changed – training, exposure to
global trends and practices has led to
better design and understanding of the
importance of delivering comfort to
customers. Architects today design
spaces that fit a specific purpose and this
is a very positive change.
Interior spaces are an ongoing
conversation with the people who live
in those spaces. Homes, especially,
are constantly evolving in accordance
with what we see, love and absorb.
Architecture is about optimum space
utilisation. It is about designing spaces
– exteriors and interiors – and good
architecture makes sure that nothing is
compromised. We don’t want a design
that is not usable from inside for its end
customer. Therefore, our spaces are
built keeping in mind the lifestyles and
needs of our customers. We work
designs in such a way that maximum
natural light enters our villa units so that
people experience greenery, nature and
get a feeling of space and roominess.
Architecture is a social art that touches all
human beings at all levels of their
existence everywhere and everyday. This
is the only discipline, which encompasses
the four major fields of human endeavour :
Humanities, Science, Art, and Technology,
actually putting into practice the
professional inputs drawn from them. In
sum, architecture is the matrix of human
civilization – an authentic measure of the
social status, and an evocative expression
of the ethos of an era.
The demands on the profession over the years
have become much more complex in nature and
much wider in scope. It calls for originality,
creativity, conceptualisation, perception,
aesthetic values, and a holistic judgment of
people, places, objects and events.
Architecture is primarily the art and science of
designing spaces for serving the various
activities of human beings and for meeting their
specific needs in a meaningful built environment.
When various engineering services are rationally
combined with the basic elements of Space,
Structure and Form, Design, Lighting, the result
is efficient, pleasant and fulfilling.
ANJALI SALUJA
Vice President, Concept & Interiors
Emaar MGF
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8. Building Communities | July 2014
the
GREAT
OUTDOORS
Sports facilities at the CWG village.
Sports Facilities across Emaar MGF Properties
At Emaar MGF, we are consciously designing living spaces where outdoor activities
for children and youngsters are integrated into the overall design of the community.
Clubhouses are being designed to include bowling alleys and gyms. Kid’s areas are
being marked closer to the towers so that parents can keep a watch on their children
while they play. There is a focus on innovative use of space in all Emaar MGF
communities. The top of the multi-level car parking has been converted into a skating
rink or a basketball court. Badminton courts are planned at the lower levels.
Palm Terraces Select has heated pools. Since our customer feedback indicated that
swimming is a preferred all-year activity, this pool comes with open-able shutters. In
the summer, the pool is open to the sky and in the winters, the shutters are closed
and the pool is heated. These interventions also keep in mind energy saving tools.
There is a volleyball court at Emerald Floor Premier. This is apart from a
regular sports court which has been committed.
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Outdoor spaces are given prime importance at all Emaar MGF developments.
We recognise that our customers are looking for inspiring environments for their homes
and lives and we strive to bring to them innovative ideas and solutions for invigorating
spaces.These include special space allocation for the need of children and youngsters as
well as special attention to the greening of the outdoor spaces in our projects.
Greening of Emaar MGF Properties
Plantations and green areas are given focused attention in all our
projects. Our in-house horticulture specialists are an integral part of the team
that plans the exterior spaces to fit into the over-all theme of each complex.
For example, at Gomti Greens, Lucknow, colour has been used in a very interesting
manner. Different trees, with different colour flowers, have been planted in different areas
of the complex. There is a ‘Red sector’ where you will see a variety of red flowers across
seasons: Gulmohar in the summer and Bombax in the winter. Yellow, red, green and
purple: it is a riot of colours and a visual delight for residents and visitors alike.
Private gardens spill over every house on a single floor in Palm Drive and Palm Terraces
Select. The private gardens of the
ground floors provide a landscaped
view to the residents of the upper
floors. A similar approach is
planned for Marbella with the villas
having a private terrace on the top
and a private garden on the ground
floor. There are also terraces
planned on two other levels. All
houses in Marbella and Emerald
Hills are park facing.
Trees provide a dense cover to the
villas at Marbella thus insulating them from the intense summer heat. This enables
ACs to be more effective and reduces energy consumption as well. Efficient use of
energy remains a key focus area for Emaar MGF while planning all
communities.Building
Landscaped dividers at the plush
Palm Springs complex.
9. Building Communities | July 2014
PROJECTS
Creating spaces for a new India.
IMPERIAL GARDENS: Residential
GURGAON GREENS: Residential
GOMTI GREENS: Residential / Township
EMERALD PLAZA: Commercial
26 27
10. Building Communities | July 2014
sample flat
12 acres
9 apartment towers
580 apartments
sample flat
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IMPERIAL GARDENS
Imperial Gardens is an integrated residential community
INTEGRATEDbuilt across 12 acres of land. With 9 high-rise apartment
towers, arranged aesthetically to ensure all homes face green RESIDENTIAL
areas, it comprises of about 580 units of 3BHK apartments and
pent houses with the three bedroom units having a floor area of
approx. 2000 sq ft each. Strategically located along the Dwarka
Expressway with easy access from the main road, Imperial
Gardens promises a lush green and fresh, natural environment with 6 acres
of landscaped gardens.
Imperial Gardens will have extensive recreational facilities such as landscaped public
areas, parks, jogging trails and an exclusive amphitheatre. Towers have been planned to
not overlook each other keeping in view the privacy of residents. Adequate attention has
been given to natural light and ventilation while planning. World class amenities in the
form of a swimming pool, green parks and water features, club house with gymnasium
and indoor games, 24X7 powers back up, jogging track, car parking space and round the
clock security with CCTV surveillance are part of the plan.
Location: Sector 102, Gurgaon
Contractor: M/S Capacit’e Infra Projects Limited
Architect: Design Forum International
Delivery Schedule: April 2017
Status as on Date: 3rd floor roof slab work in progress in Tower 1, 4, 5, 8, 9
and 1st Floor Roof Slab work in Tower 6 & 7.
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11. Building Communities | July 2014
13.5 acres
642 apartments
30 penthouses
30
GURGAON GREENS
Gurgaon Greens sprawls across over 13.5 acres of land. It is
located on the existing State Highway and is in the vicinity of
EXCLUSIVEthe upcoming Dwarka Expressway with a convenient access to
NH8 and Delhi (Dwarka) With 642 apartments and 30 RESIDENTIAL
penthouse apartments it has only 2 apartments per floor with 2
dedicated lifts which gives a sense of exclusivity and privacy.
With 3BHK and 4BHK apartment, sizes vary from 1650 sq ft to
3200 sq ft respectively. Ideally located, with modern amenities,
world-class infrastructure and adequate greens, Gurgaon Greens combines
city life with a country side like look and feel.
A perfect balance of luxury and utility, Gurgaon Greens will have extensive
recreational facilities with interconnected landscaped theme gardens and
courts with aesthetically designed water bodies, excellent landscaping and
expansive green vistas within the gated community.
Location: Sector - 102, Dwarka Expressway, Gurgaon
Architect: Design Forum International
Delivery Schedule: Scheduled for completion in 33 months from November, 2013
Status as on Date: Progress is going as per schedule
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12. Building Communities | July 2014
300 acre township
at Lucknow's
new development hub
GOMTI GREENS
Gomti Greens, an integrated township spread over 300 acres of
land, is a judicious mix of residential villa plots and built-ups.
With a wider range of amenities, facilities, landscaped open
spaces and a great layout and design, it is a green haven with PREMIUM
wide roads, walking paths, manicured lawns and landscaped
RESIDENTIAL
parks. Residential areas have been designed around
open spaces with extensive recreational facilities.
Gomti Greens has 33 acres of contiguous common landscaped
green areas evenly spread across the entire township. It has
been designed in such a way that each resident is guaranteed a lifetime of privacy and an
artist’s impression
unhurried pace of life. Planned segregation has been designed to minimize traffic
and facilitate social interaction. Features like rainwater harvesting help maintain
the eco-friendly nature of the community. Evenly spread recreational zones have
been planned across the development with tennis, badminton, volleyball,
shooting and basketball courts and an olympic size swimming pool.
Gomti Greens has a cohesive urban design, aesthetically designed
landscaped features and tree-lined wide internal roads and streets and
landscape boulevards. Ideally located in Lucknow’s new development hub,
next to the Gomti River, it is a well secured and protected community.
Location: Sector 7, Gomti Nagar Extension, Lucknow
Architect: In house (Emaar MGF)
Architect (Consultants): Feedback Infra Private Limited
Delivery Schedule: Possession starts from April 2015
Status as on Date: Work in progress in 5 sectors (out of 7 sectors)
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13. Building Communities | July 2014
EMERALD PLAZA
Emerald Plaza is a street-style retail development designed
around a central curvilinear courtyard. Immaculately designed
and spread over 4 acres of land, it will have 3 floors of retail
space and 8 floors of office space. A thoughtfully planned
commercial project, the intent is to design a unique concept
where the exterior massing compliments the interior courtyard.
Located in Gurgaon’s suburb, called Golf Course Extension, it is
well located and accessible from both, National Highway No. 8
and parts of South Delhi.
RETAIL CUM
OFFICE
4 acres
Stylised
commercial
and retail
34
The Emerald Plaza complex becomes extremely attractive for commercial use
owing to its close proximity to an up market residential community with a captive
consumer base. Designed to meet the most stringent demands of business in a
globalized world, the offices at the Emerald Plaza will be home to some of the
finest corporate office across 2 lakh sq ft spread over 7 floors and most sought
after retail brands set across over 1.5 lakh sq ft of retail space over 3 floors.
Emerald Plaza’s RCC framed structure provides safety from natural
calamities such as earthquakes. High-speed elevators, air-conditioning,
100% power back-up and state-of-the-art communication are some of the
features that ensure smooth and efficient operations. Location advantage and
the captive catchment area provided by the integrated residential community
makes the retail complex an excellent business proposition for supermarkets,
fashion and garment stores, banks, restaurants and even boutiques.
Location: Sector 65, Gurgaon
Architect: Architect Bureau + One Design
Delivery Schedule: June 2015
Status as on Date: Structure Complete, Work of Services in progress
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14. Building Communities | July 2014
SPOTLIGHT
Our CSR Initiatives
Corporate Social Responsibility at Emaar MGF
The monumental expansion of Emaar MGF’s projects pan-India was
accompanied by the need for a commitment to search for new and
permanent horizons in the area of responsibility towards the well-being of
the societies in which it operates. This led to the defining of our vision:
“As a leading real estate player Emaar MGF is committed to
improving the social, environmental and economic capital of
our stakeholders and the communities we touch.”
Under our campaign emCare initiative, we believe that care begins at
home and we run a series of initiatives to help improve the lives of our
workers at our construction sites and their children. We believe that it is
imperative for an organization to give back a humble part of what it takes
from society. We continuously strive to be an entity that is socially
committed by bringing together all our existing processes under the ambit
of corporate social responsibility through pro-active initiatives.
We work towards minimising the environmental effects and
utilising resources towards the development of a sustainable
society that is in harmony with the environment. We are
committed to the construction of high performance buildings in
accordance with LEED India, the Green Building rating system
certified by the India Green Building Council.
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Celebrating the Environment: Plantation Drives, Awareness
Programmes at Project Sites
In line with its philosophy of welfare for all, Emaar MGF, celebrated ‘World
Environment Day’ by planting more than a thousand saplings at its various
project sites in Gurgaon. Emaar MGF also ran an awareness programme for
their construction workers on sites and employees on the importance of a
green cover, planting trees and how to maintain one's surroundings. The
plantation and awareness drives ended with distribution of prizes and sweets.
The awareness programme covered project sites such as Palm Terraces
Select, Marbella, Palm Gardens, Palm Hills, Emerald Hills and Capital
Towers Downtown in Gurgaon, Mohali Hills in Mohali, Grace & Avenues,
Chennai and Boulder Hills Golf & Country Club, Hyderabad.
Mohali Hills celebrated the day at their upcoming commercial space ‘Central
Plaza’ in Sector 105, Mohali. With an aim to make workers and employees
environmentally conscious, the event at Mohali included a presentation by team
members on the environment and its issues. A quiz on the environment and
posters were aids to create an engaging interaction with employees and workers.
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15. BuildingTouchingCommunitiesLives|April 2014|July 2014
Health Camps at Emaar MGF
A Health camp was held for the employees of Emaar MGF at the Corporate
office in Gurgaon Business Park with the support of Fortis Memorial
Research Institute, Gurgaon. The free cardiac and dental health check camp
was attended by close to 100 employees.
The scope of the medical camp covered ECG, blood pressure, Random
Sugar check, height and weight parameters and a dental check along with a
free consultation with the Cardiologist and Dentist in attendance.
Our CSR Initiatives
Distribution of blankets: Over 25,000 blankets have been distributed to
construction workers across our project sites. This is not a one off effort but part
of a continuing process. In October 2013, the Company donated over 20,000
blankets to survivors of the Orissa floods in its efforts to spread warmth and care.
Mobile créches: Emaar MGF runs a day care centre for children of construction
workers at The Palm Drive in Gurgaon through Mobile Créches, an organization
which provides education, nutrition and health to children through the day.
Gift a Smile Campaign at Emaar MGF: We run the Gift a Smile campaign at Emaar
MGF where donations are collected from the employees for buying gifts for the children of
our construction workers at Project sites. The gift distribution is a part of Company’s
‘EmCare’ campaign through which it conducts various activities for welfare of
deprived sections of society.
Other activities: Emaar MGF is involved in CSR campaigns like donation to
various relief funds, donation to NGOs working in the field of disability,
education and healthcare. Over Rupees 24 lakhs were contributed to Khushii.
Last year, in the month of July, when the state of Uttarakhand witnessed one
of the worst disasters, Emaar MGF contributed Rs. 1 crore towards relief and
rehabilitation along with Rs. 3 lakhs which employees contributed separately.
4638 39
16. Building Communities | July 2014
42.5 mn
square feet
across 8 cities
in India
40
PROUD OF OUR LINEAGE
Emaar MGF Land Limited is a joint venture between Emaar Properties
PJSC (‘Emaar’) of Dubai and MGF Development Limited (‘MGF’) of India.
Emaar MGF is a real estate construction and development Company with
a pan-India presence. Its operations span key segments of real estate
construction and development, including residential, commercial, retail
and hospitality sectors. At present, its focus is on the construction and
development of residential projects in Delhi, NCR (Gurgaon), Mohali,
Chennai, Hyderabad, and other key Indian cities.
Headquartered in New Delhi, the Company started operations in India in mid-
2005. It is driven by its mission to develop and deliver unique integrated
lifestyle and work place environments through its focus on high quality
architecture, strong project execution and customer centric approach.
Emaar MGF aims to develop ‘integrated master planned communities’ which
comprises of residential projects along with one or more community facilities,
including retail and commercial developments, schools and hospitals,
enabling a ‘live, work and play’ theme within the same development. Emaar
MGF is presently developing 54 projects (including project phases), 45
residential projects and 9 commercial/retail projects with an aggregate
saleable area of 42.5 mn. square feet, spread across 8 cities. Some of Emaar
MGF’s completed projects include The Palm Springs in Gurgaon, The
Commonwealth Games Village in Delhi and Esplanade in Chennai.
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17. Building Communities | July 2014
ABOUT EMAAR
Emaar, Properties PJSC, a Dubai-based Public Joint Stock Company listed
on the Dubai Financial Market, is one of the world’s leading real estate
developers. Emaar, a provider of premier lifestyles, has been shaping
landscapes and lives in the Emirate since the company’s inception in 1997.
Specialising in creating value-added, master-planned communities that meet
the full spectrum of lifestyle needs, a highlight of Emaar’s approach to
developing integrated lifestyle destinations is Downtown Dubai, the 500-acre
mega-project, home of Burj Khalifa – the world’s tallest building and The
Dubai Mall – the world's largest shopping and entertainment destination.
ABOUT MGF
MGF, incorporated in 1996, is engaged in the field of retail real estate
development in northern India. It is currently one of the leading shopping mall
developers in northern India, with approximately 2.5 mn. square feet of retail
space delivered and approximately 2 mn square feet of retail space and
above one mn. square feet of residential space under development. Some of
MGF’s completed projects include The Metropolitan, Megacity Mall,
Metropolis and The Villas in Gurgaon, the City Square Mall in West Delhi,
MGF Metropolitan Mall in South Delhi and MGF Metropolitan Mall in Jaipur.
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Contact Us:
For Sales Queries in India:
Call (Toll-Free): 1800-102-3643* or E-mail: enquiries@emaarmgf.com
For International (outside India) Sales Queries:
Call +91-124-4416304* or E-mail: enquiries@emaarmgf.com
(Standard ISD rates apply as this is not a toll free service)
For an Existing Domestic (India) Customer:
Call (Toll-Free): 1800-103-3643* or E-mail: feedback@emaarmgf.com
For an Existing International (outside India) Customer:
Call +91-124-4416306* or E-mail: feedback@emaarmgf.com
(Standard ISD rates apply as this is not a toll free service)
*Business Timings (IST):
Monday to Friday: 10:00 hours to 18:00 hours
Weekends and National Holidays: 10:00 hours to 17:00 hours
You may contact us at the following addresses:
Sales Office:
Emaar MGF Business Park
Mehrauli-Gurgaon Road, Sikandarpur Chowk
Sector 28, Gurgaon 122002, Haryana.
Email: enquiries @emaarmgf.com
Toll Free: 1800-102-3643
Corporate Office:
Emaar MGF Land Limited
ECE House, 28 Kasturba Gandhi Marg
New Delhi - 110 001.
Tel.: 011-4152 1155/4120 3444
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19. CREATING A NEW INDIA
Emaar MGF Land Limited
ECE House, 28 Kasturba Gandhi Marg
New Delhi - 110 001.
Tel.: 011-4152 1155/4120 3444
www.emaarmgf.com
