1. Audience research questionnaire
into magazine buying habits.
(using feedback from 41 people)

2. Do you ever buy magazines from shops?
70.00%
60.00%
50.00%
40.00%
30.00%
20.00%
10.00%
0.00%
YES NO

3. Do you have a subscription to any
magazines?
60.00%
50.00%
40.00%
30.00%
20.00%
10.00%
0.00%
YES NO

4. Do you have a subscription to a MUSIC
magazine?
100.00%
90.00%
80.00%
70.00%
60.00%
50.00%
40.00%
30.00%
20.00%
10.00%
0.00%
YES NO

5. If you do buy music magazines, what genre
of music do they cover? (tick all that apply)
Other
Ska and Reggae
Rock / Pop
Indie
Rock
Hip - Hop
R&B / Soul
Metal
Jazz
Folk
Electronic
Classical
Don't buy music magazines
0.00% 5.00% 10.00% 15.00% 20.00% 25.00%

6. What is the most you would pay for a
music magazine?
More than £5
£4 - £5
£3 - £4
£2 - £3
Up to £2
Wouldn't buy one
0.00% 5.00% 10.00% 15.00% 20.00% 25.00% 30.00%

7. What attracts you to buying a music
magazine? (Tick all that apply)
Freebies and merchandise
Articles with favourite bands/musicians
Finding new music
Reviews of new releases
Information on gigs
Festival line-ups
None of these

8. Do you have any music magazine Apps on
your phone?
100.00%
90.00%
80.00%
70.00%
60.00%
50.00%
40.00%
30.00%
20.00%
10.00%
0.00%
YES NO

9. When looking at music magazines
online, what do you prefer to use?
Phone
Tablet / iPad
Computer / Laptop
Not interested

10. My research shows a range of different feedback.
Although quite a large group showed little to no interest
in music magazines I was still able to find out the main
attractions of a music magazines and the favoured genre
for them to cover. I also found out the preferred item of
technology when it comes to getting hold of an online
music magazine and how much most people my age are
willing to spend on a music magazine.
The only issue with my questionnaire was that I was only
able to reach 41 people, and that a lot of the
interviewees were from my Facebook account and
therefore closer to my age, which means I wasn’t able to
get an obvious range of opinions.