1. Can you really change the
course of your career
in less than 8 hours?
Participants from 40% of
FORTUNE MAGAZINE'S top 25 companies
would say "YES!"
Self-
Leadership
"It is only those that can lead themselves that can ever
become a great leader of others."
Join us on Monday August 13, 2012 from 9:30am‐4:30pm
Registration fee of only $595 per person
(Ask about our discount for 2 or more attendees)
Where?
Binghamton University
4400 Vestal Parkway
East Vestal, NY 13850
Academic Building B, Conference Room 234.
To Register for Self-Leadership email info@2logical.com or call (800) 265-2200

2. WHO SHOULD ATTEND?
This is the right course for All Frontline Contributors looking to:
 Put their career on the fast track
 Lay a foundation for becoming a great leader of others
 Adapt to an ever changing environment
 Develop the mindset that all peak performers need to
consistently execute and drive results
2logical's Self‐Leadership approach is specifically designed to improve
your willingness and ability to learn, grow, adapt and contribute. The
course is an engaging, insightful and structured roundtable discussion
designed to raise the awareness of each participant through the use of
questions, thought-provoking concepts and exercises. Every topic covered
is anchored in real-life examples/illustrations-rather than abstract models
and theories-that participants can apply directly to their world.
To Register for Self-Leadership email info@2logical.com or call (800) 265-2200
THE TOPICS
Lesson One: What is Self-Leadership?
Why Doesn't Everyone Live an Empowered Life
Lesson Two: Mastering the Mindset of Peak Performers
The Great Secret to The Gray Matter
Lesson Three: Developing a Winning Attitude
How the Self-Image is Formed
Lesson Four: Creating Your Own Success System
Self-Talk: Analyzing current challenges and self-talk for: career, personal finances,
family life, relationships, physical health, spiritual health, intellectual life
Lesson Five: Developing a Tough Mental Attitude for Success
What are Affirmations? And How Affirmations Work
Lesson Six: Change Management
Strategies for Accepting Change
Breaking Out of Your Comfort Zones and Managing Change
Lesson Seven: Your Guiding Light: Values & Priorities
How Values are Created and Their Role in Achieving Peak Performance
Lesson Eight: The Power of Goal Setting
Goal Setting: The Programming Language of the Mind
Why People Don't Set Goals for Their Life
Lesson Nine: The Myths of Motivation
What is Motivation?
The Great Motivation Misconception; The Secret to Self-Motivation

3. ABOUT US
2logical is a Rochester, NY based, global supplier of leadership
development and employee training solutions. Over twenty years ago, we
created two programs specifically designed to build the mindset
foundation within organizations by training from the top down. First, with
The Art Of Leadership; the Science Of Management focusing on emerging
managers and current leaders and then Self‐Leadership targeting front
line employees and individual contributors.
These courses have been applied extensively in many of the best trained
companies in the world as part of what is referred to as, End 2 End
Leadership, with huge success. There is nothing even remotely like it in
the marketplace, still to this day.
WHY SHOULD YOU ATTEND?
Ask yourself, how many of the following challenges are currently keeping
you from being as effective as you would like to be:
___ I need to get better results in this uncertain market.
___ I have difficulty taking enough action to be effective.
___ I need to be more focused and consistent.
___ Everyday I give myself excuses about why I can't succeed. I need
to accept responsibility, take ownership and act.
___ I need to "think out of the box" and look for new ways to be
productive in my role.
___ I need to stop fighting change and be more adaptive.
___ If I could just move past my fears and self‐doubts it would be
staggering what I could accomplish.
*** If you checked three or more areas, this seminar is an absolute must
attend for you.
To Register for Self-Leadership email info@2logical.com or call (800) 265-2200

4. Comments from
Self-Leadership Participants
"Truly enlightening. It gave me insight on myself I didn't possess prior. It
has dramatically altered the way I look at my own goals, beliefs and those
of my teammates. Fantastic. Thank you."
"The most unique and relevant training that I have experienced in my
career. I highly recommend this to all members of the organization."
"This is the best training I have attended in 16 years with Bank of America.
I simply have never seen another training that focuses on these areas."
"This was phenomenal. I honestly believe my personal and professional life
will be significantly impacted by everything I am taking away from this
course."
"This was absolutely the best training class I have been to in my banking
experience. The trainer was phenomenal, mixing content and real-life
stories. Extremely motivating and throughout the training you are
constantly thinking of how you can change - new ideas to lead your team to
success."
"I believe this was the most influential training I've ever been a part of. It
has had an immediate impact on my personal life and career. I could not
have asked for more."
"This class really helped change my mindset. I believe this has enabled me
to see myself in a different light and thus given me permission to try those
things that I didn't think were possible for me to achieve. Thank you."
"This is easily the best course I have taken in my five years with
BlueCross."

5. "This is a class that I never wanted to end. It's been years since I've
encountered anything that so passionately inspired and engaged me."
"Eye-opening and immediately applicable. I am able to identify
opportunities and understand my role in my own success much better after
this course. The emphasis on how to empower yourself to change your
thoughts and actions is very powerful."
2logical's Clients Include
Affinity Health Care
AGFA
Allstate Insurance
America Online
American Express
AMICA Insurance
AXA Financial
Baker Hughes
Berkshire Hathaway
BlueCross BlueShield
Baldwin Richardson Foods
Banc Julius Bar
Bank of America
Bausch & Lomb
Bombardier
Buick Motor Company
Canandaigua National Bank
CDPHP - Capital District
Physicians Health Plan
Centerbank
Century 21 Real Estate
Charter One Bank
Chevrolet Motor Company
Chrysler Motor Company
Citibank
Coldwell Banker Real Estate
Delaware North Corporation
Dunn & Bradstreet
Eagle Productivity Solutions
Eastman Kodak
Element K

6. EMI
ERA Real Estate
Erie Insurance
Ferro Corporation
Ford Motor Company
Fox Broadcasting
Frontier Communications
GE Capital
General Motors
Genworth
GMAC Financial Services
Global Crossing
GMC Automotive
Guardian Life
Harris Interactive
Heritage Media
Hoovers
HSBC Bank
Independent Health
Intelius
J.P. Morgan Chase
John Hancock Insurance
Johnson Matthey
Key Bank
Klein Steel
Konica Minolta
Liberty Mutual Insurance
Liberty Precision Industries
M&T Bank
Mack Truck
MacMillan Publishing
Manpower
Mary Kay Cosmetics
Mass Mutual Insurance
Medical Mutual of Ohio
Merchants Insurance Group
Merrill Lynch
Metropolitan Life
Morgan Stanley Dean Witter
National City Bank
NEW Corporation
New England Financial Services
North American Mortgage

7. Northwestern Mutual Life
Novell
Smith International
State of New York
State Insurance Fund
Department of Social Services
Oki Data Americas
Oppenheimer Funds
Paychex
Pfizer
Pitney Bowes
Powell Industries
Procter & Gamble
Prudential Financial
Prudential Real Estate
RealtyUSA
RE/MAX Real Estate
Safeco Insurance
Sprint
State Farm Insurance
Subaru Automotive
Synergy
Thompson Publishing
Time Warner
UBS
Unisource
United Communications
United States Government
Department of Defense
VCA Antech
Verizon
Wella
Wells Fargo
Xerox
To Register for Self-Leadership email info@2logical.com or call (800) 265-2200