This is my transition from competitive intelligence consulting to health coaching, which includes my school, the Institution for Integrative Nutrition. I am combining the zest I have gathered from over 20 years of interviewing people to do primary research with the passion I have to help America get healthy. My focus will be developing corporate wellness programs since I have experience across 15 industries, as well as extensive public speaking and writing experience. Most importantly, I love people.

1. Confessions of a Baby Boomer
transitioning from
Competitive Intelligence to Health Coaching
2014
Ellen Naylor in Transition!
Business Intelligence Source & Naylor Wellness
http://thebisource.com & http://coachstressbuster.com
@EllenNaylor & @NaylorWellness
303-838-4545 naylorellen@gmail.com

2. What is Competitive Intelligence?
The systematic process of gathering, analyzing
and disseminating information about your
competitors’ activities, products/services and
the external market environment to help your
company achieve its goals.
.

3. Competitive Intelligence: Be Broad
Factors that impact a company’s ability to Compete
Suppliers, customers, distributors, competitors, potential competitors
Macro factors
Economic, socio-cultural, political, regulatory, legal and technology
Turn external information into Intelligence
Affects strategic and tactical decision-making

4. The Intelligence Process
2. Planning & Direction
1. Intelligence Users
& Decisionmakers
6. Dissemination
3. Information
Process & Storage
Which competitors, industry trends,
opportunities, challenges
do you target?
Other Users
5. Analysis & Production
4. Collection

5. Flavors of Competitive Intelligence
Strategic
Tactical
Technical
Counterintelligence
Benchmarking

7. The Information Spiral
Government
Ex-Employees
Suppliers
Customers
Target
Company
Associations
Distributors
Trade Unions
Ex-customers

9. Some of Our Esteemed Faculty!
Dr Andrew Weil
Dr Joel Fuhrman
Sallie Fallon: Real Food
David Wolfe
Raw Foods Guru
Joshua Rosenthal
IIN School Founder
Dr Deepak Chopra
Dr Larry Katz
Katie Smith, MS, RD, LDN
Dr Bernie Siegel
http://integrativenutrition.com
Play a crucial role in improving health & happiness, & through that process, create a ripple effect that transforms the world

10. To Your Holistic Health
Drink more water
Eat more fruit and vegetables
Eat more whole grains
Practice cooking
Experiment with protein
Eat less meat, dairy, sugar, junk food, coffee, alcohol, tobacco
Develop easy and reliable habits to nurture your body
Have healthy relationships that support you
Find physical activity you enjoy, and do it regularly
Find work you love OR a way to love the work you do
Develop a spiritual practice

11. The
Circle
OF
LIFE

12. Removing Stress Is Just A Moment Away!
• Stay Positive
• Squash the Negative Talk
• Avoid asking, “What If?”
• Appreciate What You Have
• Reframe Your Perspective
• Disconnect Periodically
• Breathe
• Sleep
• Limit Caffeine
• Use Your Support System http://coachstressbuster.com

13. Health Coaching Programs
One on One Coaching
Group Coaching
Corporate Wellness Programs

14. Why Corporate Wellness?
Biz Passion + Health
Ripple Effect
Extensive Travel Schedule
Current Customer Base

15. The Need for Corporate Wellness
• Biggest expense after salaries
• Increasing faster than profits
• 75% cost chronic disease
• 80% health lifestyle driven
• Direct Cost: $9,000 per year
• Indirect Costs
•
•
•
•
Illness, elder/child care
Lost productivity
Absenteeism
Presenteeism

16. Acknowledge Transition!
Company Wellness in Colorado
Only Win/Loss Analysis
Training: Only Elicitation – Conversation Empowerment
Will There Be Time to Write Conversation book?
Enjoy the Journey

17. Thank You!
Call
for a free health counseling session
Ellen Naylor in Transition!
Business Intelligence Source & Naylor Wellness
http://thebisource.com & http://coachstressbuster.com
@EllenNaylor & @NaylorWellness
303-838-4545 naylorellen@gmail.com