Tech Savvy Fundraising in Cyber Space
Presented in Mombasa, Kenya during the Kenya Association of Fundraising Professionals' 19th Eastern Africa Resource Mobilization Workshop on December 5, 2012.
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Tech Savvy Fundraising in Cyber Space
1. Tech Savvy: Fundraising in
Cyber Space
Presented by Liz Ngonzi
Kenya Association of Fundraising Professionals:
19th Eastern Africa Resource Mobilization Workshop
Mombasa, Kenya | Dec. 5, 2012
@LizNgonzi
3. Goals
Review an organization’s online ecosystem
Understand how social media increase an
organization’s online footprint.
Discuss challenges your organization has faced
with respect to managing its online presence.
Understand the benefits and challenges
associated with organization’s use of social media.
Review a model for tech savvy fundraising in
Cyber Space.
Apply the teachings from the session to analyze
the online presence of two local organizations.
@LizNgonzi
6. ?
What sorts of challenges has your
organization faced with respect
managing its online presence?
@LizNgonzi
7. Opportunities Online
• Provide for cost-effective ways to
connect with donors.
• Enable organizations to engage
supporters at their own convenience.
• Increase brand awareness by
potential supporters.
• Facilitate supporter fundraising from
their own networks and in groups.
@LizNgonzi
8. Challenges Online
• Leadership’s lack of knowledge of strategic
importance to overall communications and
fundraising strategies.
• Organization’s comfort-level with existing
channels.
• Lack of resources to analyze social media
effectiveness.
• Limited resources dedicated to maintaining
online presence.
@LizNgonzi
9. Case Study:
Continually and creatively demonstrates
transparency and reports impact of work.
Makes Giving EASY!
Delivers unified visual identity through all online
channels.
Tells its story in ways that provide compelling
reasons for continued supporter engagement.
Effectively uses multiple social media platforms /
supporters to fundraise and create awareness.
@LizNgonzi