Presented to Catering and Special Events course students on October 13, 2012

1. Cornell University School of Hotel
Administration
HA 4340
Catering and Special Events
Management Course
Events 3.0
Presented by Liz Ngonzi, MMH ’98
Founder / CEO Amazing Taste, LLC
October 15th, 2012 @LizNgonzi

2. About Liz Ngonzi

3. Today’s learning objectives:
• Provide you with an edge during the
interview and internship experience by:
1. Exposing you to the event lifecycle, activities
and tools that will enable you to better
manage and market events.
2. Sharing case examples of two Cornell events
that effectively used an integrated online
tools to engage alumni and industry leaders.
3. Teaching you how to manage your digital
footprints by curating your online brand.

4. Realities of the world in which you operate:

5. Event lifecycle:
Evaluate /
Plan Market Manage Report /
Market

6. Event lifecycle: planning

7. Event lifecycle: planning

8. Event lifecycle: marketing

9. Event lifecycle: onsite management

10. Event lifecycle: evaluating, reporting & marketing

11. Event lifecycle: evaluating, reporting & marketing

12. Event lifecycle: tools overview
Market: Evaluate /
Manage:
Plan: Report /
- Contact - MS Office Market:
- MS Office Mgmt. S/W
- Email - Survey S/W
- CVENT - Social Media
- CVENT - Social Media
- Planning App - Mobile App
- Social Media - Contact
- Social Media - Printed Mgmt. S/W
Materials - Mobile App
- BEO - Printed
- Printed
Materials Materials

13. Events 3.0 marketing case study: CALC
How Cornell
successfully
attracted 900
alumni leaders to
a conference in
Washington, D.C.

14. Events 3.0: email marketing

15. Events 3.0: website marketing

16. Events 3.0: social media marketing

17. Events 3.0: mobile app

18. Events 3.0: mobile app

19. Events 3.0: post-event social media marketing

20. Events 3.0: post-event social media marketing

21. Events 3.0: post/pre-event website marketing

22. Events 3.0: pre-event marketing

23. Just for fun…guess who I “ran into” during CACL?

24. What are digital footprints?
• Google search results
• Facebook profile
• LinkedIn profile
• Pinterest profile
• Online videos / photos
• Comments on articles /
blogs / websites content
• Online purchases
• Email
• Text messages

25. Impact of your digital footprints:
• Permanently available
• One of the first places institutions /
people go to verify information and
learn more about you
• Fairly easy to access
• Can hurt / improve your reputation

26. Top 10 ways to manage Your digital footprint:
1. Search for your name / aliases on Google to see what’s out there.
2. Setup a Google alert to inform you when your name shows up in a new
search.
3. Remove anything that can hurt you on Facebook and check the privacy
settings on your account.
4. Think before you comment on or “like” anything online.
5. Avoid posting anything online that you wouldn’t want those who you
respect to see.
6. Don’t text anything you will be embarrassed about tomorrow.
7. Be careful about the people with whom you associate online.
8. Post positive information about yourself.
9. Setup an email address that’s your first and last name only and create a
signature that people can use easily to contact you.
10. Make sure that your outgoing voicemail message is clear and doesn’t
confuse callers.

27. Tools to help curate your online brand

28. Create a dashboard from which your digital brand can be accessed

29. Tell your story visually

30. Develop your voice as a thought leader

31. Develop your voice as a thought leader

32. Curate your email account signature

33. ?

34. Liz Ngonzi
ENN1@Cornell.edu
@LizNgonzi
732.208.3304
SlideShare.net/ElizabethNgonzi
Amazing-Taste.com
Epsilen.com/EN33