Lantus rev

Where are we today ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Who are we talking to ,[object Object],[object Object],[object Object],[object Object],[object Object]

What are we saying ,[object Object],[object Object],[object Object]

Why should we be believed ,[object Object],[object Object],[object Object]

[object Object],[object Object],[object Object],[object Object],Lantus – The next revolution begins……

The Brand’s Primary Characteristics ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

The Common Factors ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

The Opportunity ,[object Object],[object Object],[object Object],[object Object]

Relevant trends currently affecting the category ,[object Object],[object Object],[object Object],[object Object],[object Object]

Consumer-category relationship ,[object Object],[object Object],[object Object],[object Object],[object Object]

Lantus Brand Wheel ATTRIBUTES From Aventis, tried & tested, innovative BENEFITS Recapture Lifestyle, Maintain quality of life, Self Empowerment , Feel good factor, Confidence booster VALUES Enrichment, Superior PERSONALITY Sophisticated, Leader BRAND ESSENCE ‘ Blend of smartness,convenience & quality of life’ Attributes Benefits Values Personality Brand Essence

What should Brand Lantus do - 1 ,[object Object],[object Object],[object Object],[object Object]

What should Brand Lantus do - 2 ,[object Object],[object Object],[object Object],[object Object],[object Object]

In summation…. ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Creative Platform Sharply differentiate quality of life Before & after Lantus

Creative Platform “ LIFE WITHOUT LANTUS”

Creative Rendition - 1 “ What’s in your Lunch Box” “Imagine Life Without Lantus 1” “Imagine Life Without Lantus 2”

Creative Rendition - 2 “ Rewind your Life” “Imagine Life Without Lantus ”

How will we get there ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

‘ LANTUS’ - India Launch Plan ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

[object Object],[object Object],[object Object],[object Object],[object Object],‘ LANTUS’ - India Launch Plan

Media – Press Follow up plan

Media - Summary of Spends ,[object Object]

Advertising Agency - Deliverables ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

PR - Deliverables ,[object Object],[object Object],[object Object],[object Object],[object Object]

[object Object],[object Object],[object Object],[object Object],[object Object],PR - Deliverables

[object Object],[object Object],[object Object],PR - Deliverables

Promotional Idea – 1 ,[object Object],[object Object],[object Object],[object Object]

Club Lantus – A brand-building tool ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

What do we hope to achieve ,[object Object],[object Object],[object Object],[object Object],[object Object],Ideal perception of Lantus in the user’s mind :

One final thought ,[object Object],[object Object],[object Object]

Lantus rev

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Lantus rev