1. COMIC STRIP : COPY CONCEPT :
PRECUSSOR :Not many people know Sara or Laila in Dubai . It would need a certain
amount of exposure of the two girls to have people remember them and then co relate it
to the comic strip. In light of this , the least expensive way to raise awareness and build
momentum would be to do a pre cursor run wherein the two girls are revealed in a fun ,
exciting way .The precursor also works as a teaser and can be extended to hoardings ,
bus wraps, metro station posters , fast food outlet posters , radio spots etc.
TEASER 1: This shows Sara at home , in her room , holding up a letter , looking
excited, jumping up and down , saying “ Laila ‘s coming! Laila’s coming !! 10 more days
to go . The advantage of this tactic is also yo can determine how many of these to do
depending on budget . The next one could easily be , 9 more days or 5 more days till
Laila comes to Dubai .
TEASER 2: Sara in a different setting , maybe in school , with a bunch of her friends ,
saying “ Laila’s coming ! 5 more days !!”
TEASER 3: Sara in her night clothes getting ready to sleep, hugging herself, saying “
Tomorrow!! Toorrow !! Laila will be here tomorrow !!”
LAUNCH : LAILA COMES TO DUBAI
Sara[at the airport]: Welcome to Dubai Laila.
Laila: Hi !!! Here I am at last !! I am so excited to be here. [looks around ]Oh , isn’t this
beautiful !!
[ They stand at the luggage carousel, Laila leans forward and whispers to Sara.Sara
nods, and they walk towards the washroom.]
Laila looks puzzled: Sara , your taps have no water.
Sara: laughs : shows her how to put hands under water .
Laila looks amazed: oooohhh… that’s magic !!
Sara: not magic, science. We save water because it is so precious. No wasting .
Laila : yes and no carrying buckets like home either !!
[They come out to the terminal, see the trolleys , climb on and sara pushes Laila , who
throws back her head and laughs in delight .
SIGN OFF : Oasis = water = life
_______________________________________________
Laila: oh look , it is raining !! I never knew it could rain in the desert !! oooohhhhh!
Sara: sure it rains here sometimes.
Laila: so why is it still a desert?
Sara: a desert is a desert , like a mountain is a mountain.
Laila tries to catch the raindrops , Sara joins in .
Laila: We catch all the rain and save it up

2. [2] :
LAILA : Did you know that we have Something like 326,000,000,000,000,000,000
gallons of water on our earth !! That’s like 326 million trillion gallons of the water !!
SARA: Yes,but you cant drink all of it .
Laila : What do you mean ? If its water we can drink it , right ?
SARA : No , its got salt and other stuff in it . In fact 97% of this 326 million trillion gallons
is not drinkable .
Laila : huh ?!!!!
SARA : Yup, only 1% of all these gazillion gallons is ok for us to drink .
LAILA : eeeooowww.. that’s like one drop per person or something …. !!!
SIGN OFF ;
ALTERNATE 1 : OASIS : Save water . its not going to last forever .
ALTERNATE 2: OASIS . WATER = LIFE .
[3]
LAILA WANTS A RAIN DANCE :
Laila: OOOh its so hot today! As hot as it is back home in the village in Botswana .
Sara: Hmmm
Laila: lets turn on the sprinklers in the garden and play on the grass
Sara: No that’s not a good idea
Laila: why not ? , we can pretend it’s a rain dance …Wont that be fun !!
Sara: no Laila, that’s wasting water.
Laila: but look , even the flowers look sad and thirsty
Sara: ok, so lets give them a drink of water . We can use the new red can we bought
yesterday
Laila: and then we can make ourselves some lemonade because we’ll be thirsty too !!
[4]
BLOWING BUBBLES
LAILA: You know Sara , till I came here to visit , I have never ever seen a bathtub!
Sara: un hunh ..
Laila: I have to carry a bucket with me home even to drink !
Sara: I know and kids here complain when they have to carry lunch buckets !
Laila: I’m going to fill the whole big tub with cool cool water and fill it with bubbles and lie
in it all day …!!
Sara: oh no !! that’s such a waste of water. Lets do some other fun stuff instead …Let
me think…
Laila: oh no .. I love bubbles..
Sara: we can do bubbles..come on…

3. [ they run off, make make a little bowl of soap water and blow bubbles .]