SlideShare a Scribd company logo

Battle for your mind rev 1

•Download as PPT, PDF•
•
E
Elina_Dutta
BusinessTechnology
1 of 82
BATTLE FOR YOUR MIND
[object Object],[object Object]
[object Object],[object Object],[object Object]
[object Object]
[object Object],[object Object]
[object Object],[object Object]
[object Object],[object Object]
[object Object],[object Object]
[object Object],[object Object]
[object Object]
[object Object],[object Object],[object Object]
[object Object]
[object Object]
[object Object]
[object Object],[object Object]
[object Object]
[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object]
[object Object]
[object Object]
[object Object]
[object Object],[object Object]
[object Object]
WHAT IS A BRAND ? ,[object Object]
[object Object],[object Object]
The ‘Loyalty ladder' ? ,[object Object]
How to build a brand ,[object Object],[object Object]
What is Branding and Why is it Important? ,[object Object],[object Object]
What is brand equity? Why is it important? ,[object Object],[object Object]
Factors in building brand value?
Quality ,[object Object],[object Object],[object Object],[object Object]
Positioning ,[object Object],[object Object]
Repositioning ,[object Object],[object Object]
Communications ,[object Object],[object Object]
First-mover advantage ,[object Object]
[object Object],[object Object],[object Object]
Long-term perspective ,[object Object]
Internal marketing ,[object Object],[object Object]
WHAT IS POSITIONING ? ,[object Object],[object Object]
[object Object],[object Object]
EFFECTIVE BRAND BUILDING STRATEGY ,[object Object],[object Object]
Developing Your Brand Strategy ,[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object]
Recession Marketing: ,[object Object],[object Object]
The arrival of recession means it is time for brand managers to change
Brand Equity :Your Best Defence in a Recession. ,[object Object],[object Object]
[object Object]
[object Object],[object Object],[object Object]
[object Object],[object Object]
[object Object],[object Object],[object Object]
[object Object]
The Brand’s Primary Characteristics ,[object Object],[object Object],[object Object],[object Object],[object Object]
The Common Factors ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The Opportunity ,[object Object],[object Object],[object Object],[object Object]
Relevant trends currently affecting the category ,[object Object],[object Object]
Consumer-category relationship ,[object Object],[object Object],[object Object],[object Object],[object Object]
Funcity Brand Wheel ATTRIBUTES Instant Fun, consistent fun, anytime fun BENEFITS Quality of fun, Empowerment , Feel good factor, Confidence booster VALUES Enrichment, Superior PERSONALITY Sophisticated, Leader BRAND ESSENCE ‘ Blend of smartness,convenience & quality of life’. THIS IS COOL . Attributes Benefits Values Personality Brand Essence
What’s Cool
In everyday life there are two situations – Interesting ones & boring ones Cool is Interesting
Cool is different Cool is daring Cool is determined Cool is an awesome epidemic Cool is contagious Cool builds communities Cool sells
Cool is an attitude which exhibits great devotion & dedication. It is distinctive and has a defined and committed community.
Cool is Individualistic Its different things to different people
What's Cool? Boys “ Techno gizmos" (13) "Hanging out, roller blading, alternative music". (14) "You know what made me feel special? When I graduated I got an award and when they said my name, everybody cheered" (16)
What's Cool? Girls "Beating my 15-year old [boy] cousin in Jetskiing" (12) "Boys. Going out, TV, Nintendo, family, friends. Dressing cool, like me." (13) "Music, body piercing" (14) "Dying your hair purple, bell bottoms...the 60's were cool."(14) "Being yourself. Staying on a straight line, not getting pregnant at 14, using drugs, smoking cigarettes, thinking it's cool. It's NOT cool.If people would stop looking for approval, they'd be happy being themselves." (18)  
Cool is an attitude : at its core it possesses values that cannot be eroded
No guts, no glory Cool requires courage.
Chasing Cool takes guts. Be willing to take risks. Gauge potential upside.
Cool brands sell lifestyles, not just a product or service.
There are primarily 2 types of Cool – those who are cool because they are famous or fashionable, and those who are cool because of how they act.
Cool Age Proof / Timeless Belief Value System Performance Dedication & devotion Emotion Innovative & Inventive Resilience Consistency/ Reliability Attributes of Cool Requires Investment & effort Guts
Manolo Blahnik Bata Kennedy Carter Harley Davidson Suzuki Ferrari Hyundai IPOD Mp3 Apple Acer Starbucks Maxwell House Cool / Cult Products Common Products
Advertising Platform
Be Bored Or Be Cool Gaming
[object Object],[object Object],[object Object],Market visit – Topline findings
Topline findings….contd ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Topline findings….contd ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Market visit – Topline findings ,[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object]

Recommended

Branding[1]
Branding[1]Branding[1]
Branding[1]Neha Kazi
 
Najih suraya creating brand equity
Najih suraya creating brand equityNajih suraya creating brand equity
Najih suraya creating brand equityNajih Suraya
 
Brand awareness
Brand awarenessBrand awareness
Brand awarenessShruti Rawat
 
Brand Management Module 2 notes
Brand Management Module 2 notesBrand Management Module 2 notes
Brand Management Module 2 notesBella Meraki
 
Chapter 9 Creating Brand Equity
Chapter 9 Creating Brand EquityChapter 9 Creating Brand Equity
Chapter 9 Creating Brand Equitydona_sia
 
Brand Management - Module 1 Notes
Brand Management - Module 1 NotesBrand Management - Module 1 Notes
Brand Management - Module 1 NotesBella Meraki
 
Brand management
Brand managementBrand management
Brand managementUjang Gumilar
 
Fundamentals of brand building
Fundamentals of brand building Fundamentals of brand building
Fundamentals of brand building Enitan Odetayo
 

Recommended

Branding[1]
Branding[1]Branding[1]
Branding[1]Neha Kazi
 
Najih suraya creating brand equity
Najih suraya creating brand equityNajih suraya creating brand equity
Najih suraya creating brand equityNajih Suraya
 
Brand awareness
Brand awarenessBrand awareness
Brand awarenessShruti Rawat
 
Brand Management Module 2 notes
Brand Management Module 2 notesBrand Management Module 2 notes
Brand Management Module 2 notesBella Meraki
 
Chapter 9 Creating Brand Equity
Chapter 9 Creating Brand EquityChapter 9 Creating Brand Equity
Chapter 9 Creating Brand Equitydona_sia
 
Brand Management - Module 1 Notes
Brand Management - Module 1 NotesBrand Management - Module 1 Notes
Brand Management - Module 1 NotesBella Meraki
 
Brand management
Brand managementBrand management
Brand managementUjang Gumilar
 
Fundamentals of brand building
Fundamentals of brand building Fundamentals of brand building
Fundamentals of brand building Enitan Odetayo
 
Brandexeedited
BrandexeeditedBrandexeedited
Brandexeeditedsiddhanthnair
 
Brands
BrandsBrands
Brandssiddhanthnair
 
Employer branding, attraction and employer of choice January 2012
Employer branding, attraction and employer of choice January 2012Employer branding, attraction and employer of choice January 2012
Employer branding, attraction and employer of choice January 2012Timothy Holden
 
Chapter 9 Creating Brand Equity
Chapter 9 Creating Brand EquityChapter 9 Creating Brand Equity
Chapter 9 Creating Brand Equitydona_sia
 
Brand Management Module 3 notes
Brand Management Module 3 notesBrand Management Module 3 notes
Brand Management Module 3 notesBella Meraki
 
Brands ppt
Brands pptBrands ppt
Brands pptShrutika Sant
 
International Brand Management Handout For Students
International Brand Management Handout For StudentsInternational Brand Management Handout For Students
International Brand Management Handout For StudentsKen Globerman
 
brand identity
brand identity brand identity
brand identity Kushal Kaushik
 
Types of brand
Types of brandTypes of brand
Types of brandChao Onlamai
 
4. douglas branding, advantages and disadvantages
4. douglas branding, advantages and disadvantages4. douglas branding, advantages and disadvantages
4. douglas branding, advantages and disadvantagesSanjib Pal
 
Brand Fundamentals
Brand FundamentalsBrand Fundamentals
Brand Fundamentalsshawnjerome
 
Co chapter 9 creating brand equity
Co chapter 9 creating brand equityCo chapter 9 creating brand equity
Co chapter 9 creating brand equityEimee Co
 
Brand management ppt (1)
Brand management ppt (1)Brand management ppt (1)
Brand management ppt (1)SharanuHulgeri
 
Mattering as the new brand building framework
Mattering as the new brand building framework Mattering as the new brand building framework
Mattering as the new brand building framework Bela Szabo
 
Chapter 9 creating brand equity
Chapter 9 creating brand equity Chapter 9 creating brand equity
Chapter 9 creating brand equity Marie Ada De Silva
 
Intro to Branding & Brand management - Elkottab
Intro to Branding & Brand management - ElkottabIntro to Branding & Brand management - Elkottab
Intro to Branding & Brand management - ElkottabMuhammad Omar
 
Brand building-brand-management-process-1219832322992103-8
Brand building-brand-management-process-1219832322992103-8Brand building-brand-management-process-1219832322992103-8
Brand building-brand-management-process-1219832322992103-8Barry Durocher
 
Brand Management
Brand ManagementBrand Management
Brand ManagementHimansu S Mahapatra
 
Brand & packaging management
Brand & packaging managementBrand & packaging management
Brand & packaging managementRajesh Kumar
 
Mktng skc
Mktng skcMktng skc
Mktng skcdipansh008
 
Natgraph Automatic Sheet Stackers & Collection Trays
Natgraph Automatic Sheet Stackers & Collection TraysNatgraph Automatic Sheet Stackers & Collection Trays
Natgraph Automatic Sheet Stackers & Collection TraysNatgraph
 
Vad menas med leadnurturing
Vad menas med leadnurturingVad menas med leadnurturing
Vad menas med leadnurturingMarketinghouse
 

More Related Content

What's hot

Employer branding, attraction and employer of choice January 2012
Employer branding, attraction and employer of choice January 2012Employer branding, attraction and employer of choice January 2012
Employer branding, attraction and employer of choice January 2012Timothy Holden
 
Chapter 9 Creating Brand Equity
Chapter 9 Creating Brand EquityChapter 9 Creating Brand Equity
Chapter 9 Creating Brand Equitydona_sia
 
Brand Management Module 3 notes
Brand Management Module 3 notesBrand Management Module 3 notes
Brand Management Module 3 notesBella Meraki
 
International Brand Management Handout For Students
International Brand Management Handout For StudentsInternational Brand Management Handout For Students
International Brand Management Handout For StudentsKen Globerman
 
4. douglas branding, advantages and disadvantages
4. douglas branding, advantages and disadvantages4. douglas branding, advantages and disadvantages
4. douglas branding, advantages and disadvantagesSanjib Pal
 
Brand Fundamentals
Brand FundamentalsBrand Fundamentals
Brand Fundamentalsshawnjerome
 
Co chapter 9 creating brand equity
Co chapter 9 creating brand equityCo chapter 9 creating brand equity
Co chapter 9 creating brand equityEimee Co
 
Brand management ppt (1)
Brand management ppt (1)Brand management ppt (1)
Brand management ppt (1)SharanuHulgeri
 
Mattering as the new brand building framework
Mattering as the new brand building framework Mattering as the new brand building framework
Mattering as the new brand building framework Bela Szabo
 
Chapter 9 creating brand equity
Chapter 9 creating brand equity Chapter 9 creating brand equity
Chapter 9 creating brand equity Marie Ada De Silva
 
Intro to Branding & Brand management - Elkottab
Intro to Branding & Brand management - ElkottabIntro to Branding & Brand management - Elkottab
Intro to Branding & Brand management - ElkottabMuhammad Omar
 
Brand building-brand-management-process-1219832322992103-8
Brand building-brand-management-process-1219832322992103-8Brand building-brand-management-process-1219832322992103-8
Brand building-brand-management-process-1219832322992103-8Barry Durocher
 
Brand & packaging management
Brand & packaging managementBrand & packaging management
Brand & packaging managementRajesh Kumar
 

What's hot (20)

Brandexeedited
BrandexeeditedBrandexeedited
Brandexeedited
 
Brands
BrandsBrands
Brands
 
Employer branding, attraction and employer of choice January 2012
Employer branding, attraction and employer of choice January 2012Employer branding, attraction and employer of choice January 2012
Employer branding, attraction and employer of choice January 2012
 
Chapter 9 Creating Brand Equity
Chapter 9 Creating Brand EquityChapter 9 Creating Brand Equity
Chapter 9 Creating Brand Equity
 
Brand Management Module 3 notes
Brand Management Module 3 notesBrand Management Module 3 notes
Brand Management Module 3 notes
 
Brands ppt
Brands pptBrands ppt
Brands ppt
 
International Brand Management Handout For Students
International Brand Management Handout For StudentsInternational Brand Management Handout For Students
International Brand Management Handout For Students
 
brand identity
brand identity brand identity
brand identity
 
Types of brand
Types of brandTypes of brand
Types of brand
 
4. douglas branding, advantages and disadvantages
4. douglas branding, advantages and disadvantages4. douglas branding, advantages and disadvantages
4. douglas branding, advantages and disadvantages
 
Brand Fundamentals
Brand FundamentalsBrand Fundamentals
Brand Fundamentals
 
Co chapter 9 creating brand equity
Co chapter 9 creating brand equityCo chapter 9 creating brand equity
Co chapter 9 creating brand equity
 
Brand management ppt (1)
Brand management ppt (1)Brand management ppt (1)
Brand management ppt (1)
 
Mattering as the new brand building framework
Mattering as the new brand building framework Mattering as the new brand building framework
Mattering as the new brand building framework
 
Chapter 9 creating brand equity
Chapter 9 creating brand equity Chapter 9 creating brand equity
Chapter 9 creating brand equity
 
Intro to Branding & Brand management - Elkottab
Intro to Branding & Brand management - ElkottabIntro to Branding & Brand management - Elkottab
Intro to Branding & Brand management - Elkottab
 
Brand building-brand-management-process-1219832322992103-8
Brand building-brand-management-process-1219832322992103-8Brand building-brand-management-process-1219832322992103-8
Brand building-brand-management-process-1219832322992103-8
 
Brand Management
Brand ManagementBrand Management
Brand Management
 
Brand & packaging management
Brand & packaging managementBrand & packaging management
Brand & packaging management
 
Mktng skc
Mktng skcMktng skc
Mktng skc
 

Viewers also liked

Natgraph Automatic Sheet Stackers & Collection Trays
Natgraph Automatic Sheet Stackers & Collection TraysNatgraph Automatic Sheet Stackers & Collection Trays
Natgraph Automatic Sheet Stackers & Collection TraysNatgraph
 
Vad menas med leadnurturing
Vad menas med leadnurturingVad menas med leadnurturing
Vad menas med leadnurturingMarketinghouse
 
O Templo dos Tigres - Tailândia (Tiger Temple - Thailand)
O Templo dos Tigres - Tailândia (Tiger Temple - Thailand)O Templo dos Tigres - Tailândia (Tiger Temple - Thailand)
O Templo dos Tigres - Tailândia (Tiger Temple - Thailand)Jervis Pereira
 
ApresentaçãO Cp E Projectos
ApresentaçãO Cp E ProjectosApresentaçãO Cp E Projectos
ApresentaçãO Cp E Projectoseva.fabia
 

Viewers also liked (7)

Natgraph Automatic Sheet Stackers & Collection Trays
Natgraph Automatic Sheet Stackers & Collection TraysNatgraph Automatic Sheet Stackers & Collection Trays
Natgraph Automatic Sheet Stackers & Collection Trays
 
Vad menas med leadnurturing
Vad menas med leadnurturingVad menas med leadnurturing
Vad menas med leadnurturing
 
Fantastic photogra
Fantastic photogra Fantastic photogra
Fantastic photogra
 
O Templo dos Tigres - Tailândia (Tiger Temple - Thailand)
O Templo dos Tigres - Tailândia (Tiger Temple - Thailand)O Templo dos Tigres - Tailândia (Tiger Temple - Thailand)
O Templo dos Tigres - Tailândia (Tiger Temple - Thailand)
 
Community Marketing Call 03 03 10
Community Marketing Call 03 03 10Community Marketing Call 03 03 10
Community Marketing Call 03 03 10
 
ApresentaçãO Cp E Projectos
ApresentaçãO Cp E ProjectosApresentaçãO Cp E Projectos
ApresentaçãO Cp E Projectos
 
Videojuegos felipe montes 6
Videojuegos felipe montes 6Videojuegos felipe montes 6
Videojuegos felipe montes 6
 

Similar to Battle for your mind rev 1

Brand, a gateway of product enrichment
Brand, a gateway of product enrichmentBrand, a gateway of product enrichment
Brand, a gateway of product enrichmentH M Tafsir
 
Management of a Retail brand
Management of a Retail brandManagement of a Retail brand
Management of a Retail brandNavin Raj Saroj
 
Strategic brand management
Strategic brand managementStrategic brand management
Strategic brand managementRicky_Orendain
 
Bb Hard Copy Final
Bb Hard Copy FinalBb Hard Copy Final
Bb Hard Copy FinalDHruv
 
Whatsyourbrandstory
WhatsyourbrandstoryWhatsyourbrandstory
WhatsyourbrandstoryDeb Schmidt
 
Famous brand identity
Famous brand identityFamous brand identity
Famous brand identityslideaccountx
 
Branding garima ahuja,isha singh,gobind raj,mantaj sidhu, 30 oct. 2013
Branding garima ahuja,isha singh,gobind raj,mantaj sidhu, 30 oct. 2013Branding garima ahuja,isha singh,gobind raj,mantaj sidhu, 30 oct. 2013
Branding garima ahuja,isha singh,gobind raj,mantaj sidhu, 30 oct. 2013Gobind Raj Aulakh
 
Proper internship report viggy (1) (1) (1)
Proper internship report viggy (1) (1) (1)Proper internship report viggy (1) (1) (1)
Proper internship report viggy (1) (1) (1)viggy vanshi
 
Logo Design Agency Adelaide
Logo Design Agency AdelaideLogo Design Agency Adelaide
Logo Design Agency AdelaideChromos Creative
 
What is a brand? And, what is the real value to business owners?
What is a brand? And, what is the real value to business owners?What is a brand? And, what is the real value to business owners?
What is a brand? And, what is the real value to business owners?Paul Segreto
 
Branding challenges and opportunities
Branding challenges and opportunitiesBranding challenges and opportunities
Branding challenges and opportunitiesDharamraj Raj
 
Building a Powerful & Enduring Brand
Building a Powerful & Enduring BrandBuilding a Powerful & Enduring Brand
Building a Powerful & Enduring BrandDr Dev Kambhampati
 
report on brand failure
report on brand failure report on brand failure
report on brand failure Pavan Kumar
 

Similar to Battle for your mind rev 1 (20)

Brand, a gateway of product enrichment
Brand, a gateway of product enrichmentBrand, a gateway of product enrichment
Brand, a gateway of product enrichment
 
Management of a Retail brand
Management of a Retail brandManagement of a Retail brand
Management of a Retail brand
 
Kotler Creating Brand Equity
Kotler Creating Brand EquityKotler Creating Brand Equity
Kotler Creating Brand Equity
 
Brand equity.docx
Brand equity.docxBrand equity.docx
Brand equity.docx
 
Strategic brand management
Strategic brand managementStrategic brand management
Strategic brand management
 
Brand Management
Brand ManagementBrand Management
Brand Management
 
Brand management unit 1
Brand management unit 1Brand management unit 1
Brand management unit 1
 
Bb Hard Copy Final
Bb Hard Copy FinalBb Hard Copy Final
Bb Hard Copy Final
 
Whatsyourbrandstory
WhatsyourbrandstoryWhatsyourbrandstory
Whatsyourbrandstory
 
Branding
BrandingBranding
Branding
 
Branding
BrandingBranding
Branding
 
Famous brand identity
Famous brand identityFamous brand identity
Famous brand identity
 
Branding garima ahuja,isha singh,gobind raj,mantaj sidhu, 30 oct. 2013
Branding garima ahuja,isha singh,gobind raj,mantaj sidhu, 30 oct. 2013Branding garima ahuja,isha singh,gobind raj,mantaj sidhu, 30 oct. 2013
Branding garima ahuja,isha singh,gobind raj,mantaj sidhu, 30 oct. 2013
 
Proper internship report viggy (1) (1) (1)
Proper internship report viggy (1) (1) (1)Proper internship report viggy (1) (1) (1)
Proper internship report viggy (1) (1) (1)
 
Logo Design Agency Adelaide
Logo Design Agency AdelaideLogo Design Agency Adelaide
Logo Design Agency Adelaide
 
What is a brand? And, what is the real value to business owners?
What is a brand? And, what is the real value to business owners?What is a brand? And, what is the real value to business owners?
What is a brand? And, what is the real value to business owners?
 
Mm.08.10 deleted
Mm.08.10 deletedMm.08.10 deleted
Mm.08.10 deleted
 
Branding challenges and opportunities
Branding challenges and opportunitiesBranding challenges and opportunities
Branding challenges and opportunities
 
Building a Powerful & Enduring Brand
Building a Powerful & Enduring BrandBuilding a Powerful & Enduring Brand
Building a Powerful & Enduring Brand
 
report on brand failure
report on brand failure report on brand failure
report on brand failure
 

More from Elina_Dutta

Jingle for legador__oceans_heroes
Jingle for legador__oceans_heroesJingle for legador__oceans_heroes
Jingle for legador__oceans_heroesElina_Dutta
 
Eng french legador
Eng french legadorEng french legador
Eng french legadorElina_Dutta
 
Eng arab legador
Eng arab legadorEng arab legador
Eng arab legadorElina_Dutta
 
Hero honda pleasure
Hero honda pleasureHero honda pleasure
Hero honda pleasureElina_Dutta
 
Legador uae branding & regional communication strategy
Legador uae branding & regional communication strategyLegador uae branding & regional communication strategy
Legador uae branding & regional communication strategyElina_Dutta
 
Hero honda pleasure
Hero honda pleasureHero honda pleasure
Hero honda pleasureElina_Dutta
 
Fun city relaunch-marketing strategy oct '09
Fun city relaunch-marketing strategy oct '09Fun city relaunch-marketing strategy oct '09
Fun city relaunch-marketing strategy oct '09Elina_Dutta
 
Battle for your mind rev 1
Battle for your mind rev 1Battle for your mind rev 1
Battle for your mind rev 1Elina_Dutta
 
Quantum women's ppt
Quantum women's pptQuantum women's ppt
Quantum women's pptElina_Dutta
 

More from Elina_Dutta (20)

Jingle for legador__oceans_heroes
Jingle for legador__oceans_heroesJingle for legador__oceans_heroes
Jingle for legador__oceans_heroes
 
Comic strip
Comic stripComic strip
Comic strip
 
Sebamed pitch
Sebamed pitchSebamed pitch
Sebamed pitch
 
Eng french legador
Eng french legadorEng french legador
Eng french legador
 
Eng arab legador
Eng arab legadorEng arab legador
Eng arab legador
 
Jigsawpdf wip
Jigsawpdf wipJigsawpdf wip
Jigsawpdf wip
 
Hero honda pleasure
Hero honda pleasureHero honda pleasure
Hero honda pleasure
 
Legador uae branding & regional communication strategy
Legador uae branding & regional communication strategyLegador uae branding & regional communication strategy
Legador uae branding & regional communication strategy
 
Lantus rev
Lantus revLantus rev
Lantus rev
 
Hero honda pleasure
Hero honda pleasureHero honda pleasure
Hero honda pleasure
 
Fun city relaunch-marketing strategy oct '09
Fun city relaunch-marketing strategy oct '09Fun city relaunch-marketing strategy oct '09
Fun city relaunch-marketing strategy oct '09
 
Emami
EmamiEmami
Emami
 
Lupin ladies
Lupin ladiesLupin ladies
Lupin ladies
 
Battle for your mind rev 1
Battle for your mind rev 1Battle for your mind rev 1
Battle for your mind rev 1
 
Dependable dad
Dependable dadDependable dad
Dependable dad
 
Dependable dad
Dependable dadDependable dad
Dependable dad
 
Jigsawpdf wip
Jigsawpdf wipJigsawpdf wip
Jigsawpdf wip
 
Inxppt
InxpptInxppt
Inxppt
 
Alchemistpdf
AlchemistpdfAlchemistpdf
Alchemistpdf
 
Quantum women's ppt
Quantum women's pptQuantum women's ppt
Quantum women's ppt
 

Recently uploaded

VIP Call Girl Jamshedpur Aashi 8250192130 Independent Escort Service Jamshedpur
VIP Call Girl Jamshedpur Aashi 8250192130 Independent Escort Service JamshedpurVIP Call Girl Jamshedpur Aashi 8250192130 Independent Escort Service Jamshedpur
VIP Call Girl Jamshedpur Aashi 8250192130 Independent Escort Service JamshedpurSuhani Kapoor
 
Pharma Works Profile of Karan Communications
Pharma Works Profile of Karan CommunicationsPharma Works Profile of Karan Communications
Pharma Works Profile of Karan Communicationskarancommunications
 
Yaroslav Rozhankivskyy: Три складові і три передумови максимальної продуктивн...
Yaroslav Rozhankivskyy: Три складові і три передумови максимальної продуктивн...Yaroslav Rozhankivskyy: Три складові і три передумови максимальної продуктивн...
Yaroslav Rozhankivskyy: Три складові і три передумови максимальної продуктивн...Lviv Startup Club
 
Monthly Social Media Update April 2024 pptx.pptx
Monthly Social Media Update April 2024 pptx.pptxMonthly Social Media Update April 2024 pptx.pptx
Monthly Social Media Update April 2024 pptx.pptxAndy Lambert
 
Enhancing and Restoring Safety & Quality Cultures - Dave Litwiller - May 2024...
Enhancing and Restoring Safety & Quality Cultures - Dave Litwiller - May 2024...Enhancing and Restoring Safety & Quality Cultures - Dave Litwiller - May 2024...
Enhancing and Restoring Safety & Quality Cultures - Dave Litwiller - May 2024...Dave Litwiller
 
Keppel Ltd. 1Q 2024 Business Update Presentation Slides
Keppel Ltd. 1Q 2024 Business Update Presentation SlidesKeppel Ltd. 1Q 2024 Business Update Presentation Slides
Keppel Ltd. 1Q 2024 Business Update Presentation SlidesKeppelCorporation
 
7.pdf This presentation captures many uses and the significance of the number...
7.pdf This presentation captures many uses and the significance of the number...7.pdf This presentation captures many uses and the significance of the number...
7.pdf This presentation captures many uses and the significance of the number...Paul Menig
 
Eni 2024 1Q Results - 24.04.24 business.
Eni 2024 1Q Results - 24.04.24 business.Eni 2024 1Q Results - 24.04.24 business.
Eni 2024 1Q Results - 24.04.24 business.Eni
 
The CMO Survey - Highlights and Insights Report - Spring 2024
The CMO Survey - Highlights and Insights Report - Spring 2024The CMO Survey - Highlights and Insights Report - Spring 2024
The CMO Survey - Highlights and Insights Report - Spring 2024christinemoorman
 
Tech Startup Growth Hacking 101 - Basics on Growth Marketing
Tech Startup Growth Hacking 101 - Basics on Growth MarketingTech Startup Growth Hacking 101 - Basics on Growth Marketing
Tech Startup Growth Hacking 101 - Basics on Growth MarketingShawn Pang
 
Call Girls Pune Just Call 9907093804 Top Class Call Girl Service Available
Call Girls Pune Just Call 9907093804 Top Class Call Girl Service AvailableCall Girls Pune Just Call 9907093804 Top Class Call Girl Service Available
Call Girls Pune Just Call 9907093804 Top Class Call Girl Service AvailableDipal Arora
 
Regression analysis: Simple Linear Regression Multiple Linear Regression
Regression analysis: Simple Linear Regression Multiple Linear RegressionRegression analysis: Simple Linear Regression Multiple Linear Regression
Regression analysis: Simple Linear Regression Multiple Linear RegressionRavindra Nath Shukla
 
BEST ✨ Call Girls In Indirapuram Ghaziabad ✔️ 9871031762 ✔️ Escorts Service...
BEST ✨ Call Girls In Indirapuram Ghaziabad ✔️ 9871031762 ✔️ Escorts Service...BEST ✨ Call Girls In Indirapuram Ghaziabad ✔️ 9871031762 ✔️ Escorts Service...
BEST ✨ Call Girls In Indirapuram Ghaziabad ✔️ 9871031762 ✔️ Escorts Service...noida100girls
 
DEPED Work From Home WORKWEEK-PLAN.docx
DEPED Work From Home WORKWEEK-PLAN.docxDEPED Work From Home WORKWEEK-PLAN.docx
DEPED Work From Home WORKWEEK-PLAN.docxRodelinaLaud
 
VIP Kolkata Call Girl Howrah 👉 8250192130 Available With Room
VIP Kolkata Call Girl Howrah 👉 8250192130 Available With RoomVIP Kolkata Call Girl Howrah 👉 8250192130 Available With Room
VIP Kolkata Call Girl Howrah 👉 8250192130 Available With Roomdivyansh0kumar0
 
Call Girls in Gomti Nagar - 7388211116 - With room Service
Call Girls in Gomti Nagar - 7388211116 - With room ServiceCall Girls in Gomti Nagar - 7388211116 - With room Service
Call Girls in Gomti Nagar - 7388211116 - With room Servicediscovermytutordmt
 
GD Birla and his contribution in management
GD Birla and his contribution in managementGD Birla and his contribution in management
GD Birla and his contribution in managementchhavia330
 
Cash Payment 9602870969 Escort Service in Udaipur Call Girls
Cash Payment 9602870969 Escort Service in Udaipur Call GirlsCash Payment 9602870969 Escort Service in Udaipur Call Girls
Cash Payment 9602870969 Escort Service in Udaipur Call GirlsApsara Of India
 
Vip Dewas Call Girls #9907093804 Contact Number Escorts Service Dewas
Vip Dewas Call Girls #9907093804 Contact Number Escorts Service DewasVip Dewas Call Girls #9907093804 Contact Number Escorts Service Dewas
Vip Dewas Call Girls #9907093804 Contact Number Escorts Service Dewasmakika9823
 

Recently uploaded (20)

VIP Call Girl Jamshedpur Aashi 8250192130 Independent Escort Service Jamshedpur
VIP Call Girl Jamshedpur Aashi 8250192130 Independent Escort Service JamshedpurVIP Call Girl Jamshedpur Aashi 8250192130 Independent Escort Service Jamshedpur
VIP Call Girl Jamshedpur Aashi 8250192130 Independent Escort Service Jamshedpur
 
Pharma Works Profile of Karan Communications
Pharma Works Profile of Karan CommunicationsPharma Works Profile of Karan Communications
Pharma Works Profile of Karan Communications
 
Yaroslav Rozhankivskyy: Три складові і три передумови максимальної продуктивн...
Yaroslav Rozhankivskyy: Три складові і три передумови максимальної продуктивн...Yaroslav Rozhankivskyy: Три складові і три передумови максимальної продуктивн...
Yaroslav Rozhankivskyy: Три складові і три передумови максимальної продуктивн...
 
Monthly Social Media Update April 2024 pptx.pptx
Monthly Social Media Update April 2024 pptx.pptxMonthly Social Media Update April 2024 pptx.pptx
Monthly Social Media Update April 2024 pptx.pptx
 
Forklift Operations: Safety through Cartoons
Forklift Operations: Safety through CartoonsForklift Operations: Safety through Cartoons
Forklift Operations: Safety through Cartoons
 
Enhancing and Restoring Safety & Quality Cultures - Dave Litwiller - May 2024...
Enhancing and Restoring Safety & Quality Cultures - Dave Litwiller - May 2024...Enhancing and Restoring Safety & Quality Cultures - Dave Litwiller - May 2024...
Enhancing and Restoring Safety & Quality Cultures - Dave Litwiller - May 2024...
 
Keppel Ltd. 1Q 2024 Business Update Presentation Slides
Keppel Ltd. 1Q 2024 Business Update Presentation SlidesKeppel Ltd. 1Q 2024 Business Update Presentation Slides
Keppel Ltd. 1Q 2024 Business Update Presentation Slides
 
7.pdf This presentation captures many uses and the significance of the number...
7.pdf This presentation captures many uses and the significance of the number...7.pdf This presentation captures many uses and the significance of the number...
7.pdf This presentation captures many uses and the significance of the number...
 
Eni 2024 1Q Results - 24.04.24 business.
Eni 2024 1Q Results - 24.04.24 business.Eni 2024 1Q Results - 24.04.24 business.
Eni 2024 1Q Results - 24.04.24 business.
 
The CMO Survey - Highlights and Insights Report - Spring 2024
The CMO Survey - Highlights and Insights Report - Spring 2024The CMO Survey - Highlights and Insights Report - Spring 2024
The CMO Survey - Highlights and Insights Report - Spring 2024
 
Tech Startup Growth Hacking 101 - Basics on Growth Marketing
Tech Startup Growth Hacking 101 - Basics on Growth MarketingTech Startup Growth Hacking 101 - Basics on Growth Marketing
Tech Startup Growth Hacking 101 - Basics on Growth Marketing
 
Call Girls Pune Just Call 9907093804 Top Class Call Girl Service Available
Call Girls Pune Just Call 9907093804 Top Class Call Girl Service AvailableCall Girls Pune Just Call 9907093804 Top Class Call Girl Service Available
Call Girls Pune Just Call 9907093804 Top Class Call Girl Service Available
 
Regression analysis: Simple Linear Regression Multiple Linear Regression
Regression analysis: Simple Linear Regression Multiple Linear RegressionRegression analysis: Simple Linear Regression Multiple Linear Regression
Regression analysis: Simple Linear Regression Multiple Linear Regression
 
BEST ✨ Call Girls In Indirapuram Ghaziabad ✔️ 9871031762 ✔️ Escorts Service...
BEST ✨ Call Girls In Indirapuram Ghaziabad ✔️ 9871031762 ✔️ Escorts Service...BEST ✨ Call Girls In Indirapuram Ghaziabad ✔️ 9871031762 ✔️ Escorts Service...
BEST ✨ Call Girls In Indirapuram Ghaziabad ✔️ 9871031762 ✔️ Escorts Service...
 
DEPED Work From Home WORKWEEK-PLAN.docx
DEPED Work From Home WORKWEEK-PLAN.docxDEPED Work From Home WORKWEEK-PLAN.docx
DEPED Work From Home WORKWEEK-PLAN.docx
 
VIP Kolkata Call Girl Howrah 👉 8250192130 Available With Room
VIP Kolkata Call Girl Howrah 👉 8250192130 Available With RoomVIP Kolkata Call Girl Howrah 👉 8250192130 Available With Room
VIP Kolkata Call Girl Howrah 👉 8250192130 Available With Room
 
Call Girls in Gomti Nagar - 7388211116 - With room Service
Call Girls in Gomti Nagar - 7388211116 - With room ServiceCall Girls in Gomti Nagar - 7388211116 - With room Service
Call Girls in Gomti Nagar - 7388211116 - With room Service
 
GD Birla and his contribution in management
GD Birla and his contribution in managementGD Birla and his contribution in management
GD Birla and his contribution in management
 
Cash Payment 9602870969 Escort Service in Udaipur Call Girls
Cash Payment 9602870969 Escort Service in Udaipur Call GirlsCash Payment 9602870969 Escort Service in Udaipur Call Girls
Cash Payment 9602870969 Escort Service in Udaipur Call Girls
 
Vip Dewas Call Girls #9907093804 Contact Number Escorts Service Dewas
Vip Dewas Call Girls #9907093804 Contact Number Escorts Service DewasVip Dewas Call Girls #9907093804 Contact Number Escorts Service Dewas
Vip Dewas Call Girls #9907093804 Contact Number Escorts Service Dewas
 

Battle for your mind rev 1

  • 2.
  • 3.
  • 4.
  • 5.
  • 6.
  • 7.
  • 8.
  • 9.
  • 10.
  • 11.
  • 12.
  • 13.
  • 14.
  • 15.
  • 16.
  • 17.
  • 18.
  • 19.
  • 20.
  • 21.
  • 22.
  • 23.
  • 24.
  • 25.
  • 26.
  • 27.
  • 28.
  • 29.
  • 30.
  • 31.
  • 32.
  • 33. Factors in building brand value?
  • 34.
  • 35.
  • 36.
  • 37.
  • 38.
  • 39.
  • 40.
  • 41.
  • 42.
  • 43.
  • 44.
  • 45.
  • 46.
  • 47.
  • 48.
  • 49. The arrival of recession means it is time for brand managers to change
  • 50.
  • 51.
  • 52.
  • 53.
  • 54.
  • 55.
  • 56.
  • 57.
  • 58.
  • 59.
  • 60.
  • 61. Funcity Brand Wheel ATTRIBUTES Instant Fun, consistent fun, anytime fun BENEFITS Quality of fun, Empowerment , Feel good factor, Confidence booster VALUES Enrichment, Superior PERSONALITY Sophisticated, Leader BRAND ESSENCE ‘ Blend of smartness,convenience & quality of life’. THIS IS COOL . Attributes Benefits Values Personality Brand Essence
  • 63. In everyday life there are two situations – Interesting ones & boring ones Cool is Interesting
  • 64. Cool is different Cool is daring Cool is determined Cool is an awesome epidemic Cool is contagious Cool builds communities Cool sells
  • 65. Cool is an attitude which exhibits great devotion & dedication. It is distinctive and has a defined and committed community.
  • 66. Cool is Individualistic Its different things to different people
  • 67. What's Cool? Boys “ Techno gizmos" (13) "Hanging out, roller blading, alternative music". (14) "You know what made me feel special? When I graduated I got an award and when they said my name, everybody cheered" (16)
  • 68. What's Cool? Girls "Beating my 15-year old [boy] cousin in Jetskiing" (12) "Boys. Going out, TV, Nintendo, family, friends. Dressing cool, like me." (13) "Music, body piercing" (14) "Dying your hair purple, bell bottoms...the 60's were cool."(14) "Being yourself. Staying on a straight line, not getting pregnant at 14, using drugs, smoking cigarettes, thinking it's cool. It's NOT cool.If people would stop looking for approval, they'd be happy being themselves." (18)  
  • 69. Cool is an attitude : at its core it possesses values that cannot be eroded
  • 70. No guts, no glory Cool requires courage.
  • 71. Chasing Cool takes guts. Be willing to take risks. Gauge potential upside.
  • 72. Cool brands sell lifestyles, not just a product or service.
  • 73. There are primarily 2 types of Cool – those who are cool because they are famous or fashionable, and those who are cool because of how they act.
  • 74. Cool Age Proof / Timeless Belief Value System Performance Dedication & devotion Emotion Innovative & Inventive Resilience Consistency/ Reliability Attributes of Cool Requires Investment & effort Guts
  • 75. Manolo Blahnik Bata Kennedy Carter Harley Davidson Suzuki Ferrari Hyundai IPOD Mp3 Apple Acer Starbucks Maxwell House Cool / Cult Products Common Products
  • 77. Be Bored Or Be Cool Gaming
  • 78.
  • 79.
  • 80.
  • 81.
  • 82.