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Mobile applications Wapalta & AltaWidgets
1. Igor Rodionov Ph.D. , CEO Generatum Software Mobile applications & Social network
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3. Wapalta & Alta Widgets Two ways of combination of mobile browser and messenger. “ Know-how solution” of real-time data processing and compression . Over 50 different informational and entertainment channels. High speed and wide compatibility . new solutions ! Wapalta Alta Widgets
4. Wapalta: One of the “ Best mobile services in Russia ” (by “CHIP” Magazine, August 2009). The bestseller in Russia in 2009-2010. Alta Widgets is a new small, fast and nice looking application for any mobile phone. Wapalta & Alta Widgets: have common mobile social community : (over 50,000 users every day, 2-3 hours per day). Have more than 1 000 000 of unique users. Target customers - from 14 up to 24 years old. business opportunities Wapalta & Alta Widgets
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7. Number of mobile Internet users increases by ~ 50% per year. CAGR of mobile content from 2004 to 2010: 42,5% . By 2010 the volume of the mobile content sector on the world market has reached $43 billion . In Russia – $1 billion (in 2008 - 880 million dollars). Number of potential users of Wapalta: in the world market – over 1 billion users, in Russia – over 30 million users. Our goal : bestseller in BRICA by 2012 Market size Wapalta & Alta Widgets
8. Wapalta & Alta Widgets Competitors overview Limited compatibility. i - mode (Japan) No messaging support, beta version iMob (EU) Wapalta, AltaWidgets are new smart flexible and scalable software solutions : ease of handling, high speed of work. Applications = fixed menu Current mobile services High traffic, unstable beta version. Akzia (RU) Browser = no menu + long links Opera Mini Widgets = personal flexible menu : high CPU and memory requirements Nokia WidSets (EU) , iDea Widgets (RU) , Yahoo! Go's Mobile (USA)
9. Wapalta project New markets Partnerships with operators, content-provides and others More cross-sales New products Road Map
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11. Risk Wapalta & Alta Widgets management R isk prevention R isk s Business development in Finland. Experienced managers and consultants. General risks Popular social network. F requent updates , new features. Flexible business model . Market risks C ooperation and partnerships. Active promotion on market. Financial Risks Security! Antispam and antivirus protection. Several rel i able servers . Hot backups system. Technical risks
12. Seed : 500 K Euro from 2 co-founders in 2007. Currently : profitable company. The goal of 1st round : increas ing in turnover , new business contacts. Offer : 20% for 1 M Euro, Exit : 3 years Financing plan Income Statement (EUR, K) I RR – 57-80 % IPO – 12-22 M Wapalta & Alta Widgets -2 510 -705 -462 Other expenses - 2 330 - 683 - 387 COGS 12 353 6 316 5 330 Sales 27 000 13 000 6 600 Users (people, K) 3 914 2 228 2 181 EBIT - 3 600 - 2 700 - 2 300 Marketing 10 024 5 633 4 943 Gross profit 2013 2012 2011
13. Let’s do business together! Elena Rodionova Ph.D. , Managing partner Generatum Software [email_address] +7 931 223-50-24
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