This document contains summaries of various advertising campaigns run by Opera Mediaworks including results for campaigns promoting Adidas, National Geographic, Starbucks, Hansel & Gretel, Battlefield 4, Sure Ultra Dry, Madagascar 3, and Fiat 500. Key metrics reported include impressions, clicks, click-through rates, and other campaign objectives and outcomes.

1. www.operamediaworks.com
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2. Cases
2

3. 3
Adidas Philippines: Game
Results:
Avg user engagement: 60 seconds
Impressions: 1,220,346
iOS: 672,054
Android: 548,292
CTR: 1.27% (peak: 2.02%)
iOS .97%
Android 1.64%
Total Clicks: 15,478

4. 4
Nat Geo: Killing Lincoln
Tablet only targeting WiFi only
Changing creatives based on which
scene in the episode had recently
aired

5. Starbuck’s Frappuccino
5
Campaign Objectives:
Driving users to store locations from the
unit.
Results:
Impressions Delivered: 4,287,165
CTR: 0.33%

6. Hansel & Gretel
6
Campaign Objective:
Title awareness, drive
Facebook likes
Results:
CTR: 0.79%

7. Battlefield 4
Campaign Objectives:
Brand awareness, drive video views
and pre-orders
Results:
Booked Impressions: 4,464,286
Delivered: 5,012,680
Overall CTR 0.92%

8. 8
Sure Ultra Dry
Results
Total Impressions: 1,724,859
Total Clicks: 64,964
Total CTR: 3.77%

9. Madagascar 3
9
Highly interactive ad: calendar sync,
social media interaction, character
profiles, watch video
Results:
Average CTR: 1.2%
Served Impressions: 6,215,373

10. Fiat 500: Colour Therapy
10
Campaign objectives:
Raise consumer awareness, drive
brochure requests and test drives.
Results
Page Impressions: 2,357,728
Clicks: 5,803
CTR: 0.25%