Keith McLoughlin in IFA keynote speech: Consumers are in the driver’s seat for growth
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Keith McLoughlin, President and CEO of Electrolux, was the keynote speaker at the IFA 2011 fair in Berlin, Germany on 2 September 2011. More than 300 decision makers of the consumer electronics, home appliances and related branches attended.
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Keith McLoughlin in IFA keynote speech: Consumers are in the driver’s seat for growth
- 1. CONSUMERS ARE IN THE DRIVER’S SEAT FOR GROWTH KEITH McLOUGHLIN PRESIDENT AND CEO, ELECTROLUX IFA, BERLIN, SEPTEMBER 2, 2011
- 2. WHERE ARE WE TODAY? NEW CONSUMERS NEW TECHNOLOGY �
- 3. THE IDEAS, LIFESTYLES, DEMANDS AND � BEHAVIOR OF PEOPLE WILL ALWAYS TRIUMPH � OVER POLITICAL AGENDAS OR BUSINESS PLANS. � PHOTO: RAPHAËL THIÉMARD FROM BELGIQUE
- 4. PROOF THAT CONSUMERS � ARE IN THE DRIVER’S SEAT� WORD-OF-MOUTH GLOBALIZED MEDIA CORPORATE EXPECTATIONS CUSTOMER EXPERIENCE AFTER SALES CONSUMER PULL�
- 5. � IS IT POSITIVE THAT CONSUMERS � ARE IN THE DRIVER’S SEAT?� � YES, IT IS!�
- 6. WHAT IS REQUIRED FROM THE APPLIANCE BUSINESS?� HIGHER DEMANDS ON QUALITY, SERVICE, TRANSPARENCY AND FUNCTIONALITY PRODUCTS/SERVICE BLENDING BRAND LOADING FLEXIBILITY �
- 7. HOW IS ELECTROLUX MEETING THIS NEW REALITY?� THOUGHTFUL DESIGN INNOVATOR CONSUMER INSIGHT STRONG HERITAGE BRAND FOCUS �
- 9. AEG PROCLEAN
- 11. WHAT IS THE CONCLUSION?� GLOBALIZATION AND NETWORK SOCIETY IS CHANGING THE APPLIANCE INDUSTRY POWER IS SHIFTING TO CONSUMERS THIS IS POSITIVE THE INDUSTRY HAS TO ADAPT TO THIS�
- 12. FOR MORE INFORMATION ON ELECTROLUX, VISIT: � � BOOTH 101 (HALL 4.1) � � WWW.ELECTROLUX.COM