BBC Good Food Mediapack 2015

Why BBC Good Food Middle East?
www.bbcgoodfoodme.com
BBC Good Food Middle East has been the undisputed
market leader in its category since its launch seven years ago,
with its core brand values of trusted recipes, and culinary
expertise. And now, the brand enters a new era with a
refreshing new logo and look.
With a respected, award-winning editorial team, the
magazine offers fresh, relevant food-based and related lifestyle
content that gives our readers the opportunity to experience
life through food. Drawing from both the tried-and-tested
recipes from the test kitchen of our UK headquarters, as well
as the vibrant food culture here in the region, the magazine is
a well-recognised authority in the region’s culinary world. The
compelling features, complemented by stunning photography
and engagingly friendly, easy-to-navigate design, provide a
comprehensive read for foodies.
New
look!

Monthly
Frequency
Dhs15/QR15
Price
12,500Circulation copies
40,000
PRINT
Readership
Key Facts
(average)

Monthly
Frequency
Dhs15/QR15
Price
(average)
40,000
PRINT
Readership
Key Facts
page views
200,00+
The region's biggest
food & lifestyle website
ONLINE

Monthly
Frequency
Dhs15/QR15
Price
40,000
PRINT
DIGITAL
EDITION
Readership
magzter
available on
Dhs 7.3
Price
Key Facts
The region's biggest
food & lifestyle website
ONLINE
(average)
page views
200,00+

Inside BBC Good Food Middle East
Whether it’s inspiration for everyday meals and stylish home entertaining, cooking with top chefs
from around the world, expert tips and tricks, or culinary travel, the latest news and product picks,
restaurant reviews, and nutrition advice, it’s all here.
In our opening section, we keep our finger firmly
on the pulse of what is hot and happening in the
world of food with vignettes of the latest news,
both local and global; reviews; product shopping
pages; and expert advice.
The main section of the magazine is a one-stop recipe
destination, with everything from quick dinners for
busy weeknights, to special dishes for relaxed weekend
entertaining. In every issue, we strive to include a
carefully curated mix of healthy recipes, inspiring chef
creations, and sustainable food choices.
The bit that you can really get stuck into, this section
is where you will find inspiring, informative and
entertaining features on everything from travel and
nutrition to global cuisines, kitchen design, food
trends, ingredient know-how and lots more.
The magazine is divided into
three main sections:
HOME
COOKING
STARTERs
GOURMET
LIFESTYLE

Our Audience
Over the past six years, BBC Good Food
Middle East has not only forged long-
standing relationships with leading chefs
and culinary personalities from around the
world, but also developed a loyal and ever-
growing readership base.
Who is the reader?
A combination of subscribers and faithful
newsstand buyers, our readers belong to
the medium-high income bracket, with
around 70 per cent of them being female.
Our readers are aged between 25 to 55,
have a high disposable income, like to
cook at home as well as dine out (see pie
charts), and travel abroad on holidays.
Distribution
BBC Good Food Middle East is
distributed by the following means in
the UAE and Doha:
• Expanding paid subscriber database.
• Sold in leading supermarkets,
bookshops and garages.
• Controlled, targeted distribution to
five star hotels, leading cafes and
other relevant outlets.
• Given away at key annual events, food
festivals, and regular Food Club events.

Female
Male
Readership
70%
30%
Our Audience
Over the past six years, BBC Good Food
Middle East has not only forged long-
standing relationships with leading chefs
and culinary personalities from around the
world, but also developed a loyal and ever-
growing readership base.
Who is the reader?
A combination of subscribers and faithful
newsstand buyers, our readers belong to
the medium-high income bracket, with
around 70 per cent of them being female.
Our readers are aged between 25 to 55,
have a high disposable income, like to
cook at home as well as dine out (see pie
charts), and travel abroad on holidays.
Distribution
BBC Good Food Middle East is
distributed by the following means in
the UAE and Doha:
• Expanding paid subscriber database.
• Sold in leading supermarkets,
bookshops and garages.
• Controlled, targeted distribution to
five star hotels, leading cafes and
other relevant outlets.
• Given away at key annual events, food
festivals, and regular Food Club events.

501-1000
2001-3000
Do you make purchasing decisions
based on ads in the magazine?
36%
21%
23%
10%
6%
of our readers make purchasing
decision based on advertisements
they see in the magazine77%
4%
NO
YES
Average weekly
spend on dining out
57%
33%
1%5%
4%
Frequency of
cooking at home
1001-2000
below 500
3001 above
N.A
2-3 times a week
Everyday
Less than that
Once a week
N.A
reader research
Facts and figures based on sample survey

Marketing Solutions360
print
Display ads
A
dvertorials
&
Sponsored
features
Product
placements
Recipecards
As a powerful,
multi-platform brand,
BBC Good Food ME
provides holistic solutions
to reach and engage with
a targeted audience
anytime, anywhere!

print
online
Display ads
A
dvertorials
&
Sponsored
features
Product
placements
Recipecards
Em
ailblasts
E-Newsletter
ads
Social media
As a powerful,
BBC Good Food ME
a targeted audience
anytime, anywhere!

print
bespoke
projects online
Display ads
A
dvertorials
&
Sponsored
features
Product
placements
Recipecards
Em
ailblasts
E-Newsletter
ads
Contract
publishing
Social media
Recipe
supplements
As a powerful,
BBC Good Food ME
a targeted audience
anytime, anywhere!

print
bespoke
projects online
events
Display ads
A
dvertorials
&
Sponsored
features
Product
placements
Recipecards
Em
ailblasts
E-Newsletter
ads
Preview&samplings
Contract
publishing
Food club
events
Social media
Event
sponsorships
Recipe
supplements
As a powerful,
BBC Good Food ME
a targeted audience
anytime, anywhere!

Advertise on our newly relaunched
website with anticipated traffic of
over 230,000 page views, as well as try
interactive options. You can also reach our
23,000-strong database of targeted foodies
with email blasts and tap into our social
media following with sponsored posts.
online activations
Plus!
twitter &
instagram
Magazine operations
Promote your brand with tailored,
reader-relevant content created by
our award-winning editorial team,
sponsor a themed editorial feature
with your branding, or try a gamut
of special operations including
brand-specific recipe cards.

Magazine operations
Promote your brand with tailored,
reader-relevant content created by
our award-winning editorial team,
sponsor a themed editorial feature
with your branding, or try a gamut
of special operations including
brand-specific recipe cards.
online activations
Advertise on our newly relaunched
website with anticipated traffic of
over 230,000 page views, as well as try
interactive options. You can also reach our
23,000-strong database of targeted foodies
with email blasts and tap into our social
media following with sponsored posts.
Plus!
twitter &
instagram

competitions &
giveawaysGet our readers to engage with your brand
and product with reader offers, competitions
and other unique opportunities including
special offers, previews and prizes for our
Food Club Premium members.
recipe supplements
Showcase your restaurant’s or brand’s
specialties in a dedicated recipe
book that is edited and designed
by our team, and polybagged with
the magazine to reach its entire
distribution base. Extra copies can also
be printed for your exclusive use.

JANUARY
June
May
April
March
FEBRUARY
THEME FEATURE HIGHIGHTS PLUS!
The Healthy issue
The Ramadan issue
The Travel issue
The Spring issue
The Sustainability issue
The Valentine’s issue
Healthy diet plan | Lighter desserts | Learn to make sushi |
Spa cuisine
Arabic menu | Iftar round-up | Meat recipes
Global destination reviews | Egg recipes |
Product focus: Cheese | Plus: Kitchens Special
Local produce recipes | Mother’s day treats | Product focus: Coffee|
Children’s nutrition | Easter baking | Plus: Awards supplement
Romantic dinner menu | Chocolate focus | Chinese recipes |
Product focus: Cooking oils |
Plus: Abu Dhabi Destination Series supplement
JANUARY 2015 TO DECEMBER 2015 * Details are subject to change
May 2013 BBC Good Food Middle East 65
KITCHENS SPECIAL
DÉCOR
4
Instant style
Smart, simple ways to give your kitchen a fresh new look without
breaking the bank. By Nicola Monteath.
updates for your kitchen
Is your old dresser not in need
anymore? Paint it, to suit your
kitchen colour scheme, and use
it as a kitchen island. Or you
could strip off the colour and varnish it, to give
it a rustic look. A kitchen island is great for
chopping, quick breakfasts, and for the kids to
sit down to do their homework over an after-
school snack.
Refurbish
old furniture
Cupboards and doors can become dull over time,
but there’s nothing that a coat of paint can’t
spruce up. “When painting doors, take off the
hinges and place the door flat on the floor, before
painting. This produces a more professional
finish,” says Lyndall Fernie, Interior design tutor
at Chelsea College of Art and Design.
Give it a
new lick of
paint3
2
Alison Laws, International
operations manager at
Lakeland, says, “It’s a great
idea to hang plant pots in
bare ceiling corners to give
a lived-in feeling to a plain
kitchen.” Plants and
flowers not only bring
nature in, but add colour
and aroma to your kitchen.
Go green
Place kitchen towels and supplies into a wicker basket, and keep it in the cabinet under the kitchen
sink. They not only look great, but are also useful for keeping things organised and within reach.
Become
a basket
case!
66 BBC Good Food Middle East May 2013
Most kitchens are fitted with
regular white lights, but adding
some ambient light can make a
big difference. “Decide which
area in the kitchen you want the
focal point to be, and then light up that area
with ceiling or table lamps. This will help draw
your eye to the area that you want people’s
attention to be drawn to,” says Lyndall. Pendant
lamps over the kitchen island and a great option
for creating a cosy feel.
Shine a light
65
8
9
10
“Add extra counter and storage-
space to your kitchen, with a
portable trolley that has two or more adjustable
shelves, and grooves along the sides – to keep
bottles in place,” says James McGowan,
Regional brand communications manager at
Ikea. The trolley can store anything from olive
oil and vinegar bottles, to baskets of onions and
potatoes, which would typically take up counter
or cabinet space.
space
Create
Get picture-perfect
Photo frames are not just for your living room or bedroom. “Add an artsy element to your
kitchen walls by putting up framed vintage recipe sheets, food photos, or even kitchen
wall art,” says Ann Hayward, Senior Visual Merchandising manager at Home Centre.7
If you have extra space above the windows in
your kitchen, add a storage cabinet or shelving
unit overhead, to store away crockery and pots
and pans neatly. This will keep clutter away
from kitchen counters, and keep you from
cramming all your beautiful sets into cabinets.
Clear out
the clutter
Give your kitchen a pop of colour and texture by
adding a splash-back. “Coloured glass splash-
backs are fashionable and the reflective quality
brings a sparkle to your kitchen. They also don’t
have grout lines which collect dirt. Alternatively
small mosaics or patterned tiles can add texture
and colour as well,” says Lyndall.
Freshen up
the background
Adding a few colourful accessories to
counter tops, or simply replacing old
accessories can immediately make
your kitchen a more stylish, functional space.
“A few strategically placed accessories can give
you a whole new look. Replace key accessories
like toaster covers, dish towels, canister sets, salt
and pepper shakers and pot holders with new
ones in bright colours,” says Alison.
Accessorise!
2015 Editorial calendar
UAE Brunch
guide
UAE Iftar
guide
New ways with pasta | Cooking with kids | Product focus: Chicken |
Thai recipes | Plus: Palm Destination Series supplement

July
December
November
October
September
August
THEME FEATURE HIGHIGHTS PLUS!
The Summer Survival issue
The Festive issue
The Alfresco issue
The Birthday issue
The Back to School issue
The Budget issue
Cooling drinks | Hydration tips | Vegetarian recipes |
Kids’ summer activities
Christmas recipes | Entertaining tips | Gift guide
Barbecue ideas | Indian recipes for Diwali | Thanksgiving
menu | Diabetes awareness
Celebration cakes | Halloween menu | Rice recipes
Lunchbox ideas | Product focus: Milk | Cooking with kids
Cost-controlled recipes and menus | Entertaining on a budget |
Cooling ice creams and sorbets | Refreshing salads
JANUARY 2015 TO DECEMBER 2015 * Details are subject to change
2015 Editorial calendar
UAE Brunch
guide
Signature
recipe book

BBC Good Food ME Food Club
Monthly members events
The BBC Good Food ME Food Club
is a loyal community of over 9,000
members, interested in quality food and
products, and superior dining and travel
experiences. Food Club members enjoy free
membership, and benefits include weekly
newsletters, discounts at restaurants, and
exclusive invitations to a range of exciting
culinary events, including our regular
Masterclasses with leading chefs. Bepoke
events can also be arranged.

Tying in with our subscription base, Food
Club Premium members pay an annual fee
of Dhs120, and get a subscriber copy of
the magazine delivered to their door each
month, plus exclusive discounts and offers
with leading foodie brands. Clients can
access Food Club Premium members for
special events and other activities.
Food Club Premium

Involvement benefits
• Create instant footfall at a location
• Interact and engage with a targeted audience
• Showcase a brand's offerings at the Masterclass-style events
organised and hosted by the BBC Good Food ME team
• Also enjoy editorial exposure in the magazine
Food Club Premium
Tying in with our subscription base, Food
Club Premium members pay an annual fee
of Dhs120, and get a subscriber copy of
the magazine delivered to their door each
month, plus exclusive discounts and offers
with leading foodie brands. Clients can
access Food Club Premium members for
special events and other activities.

Involvement benefits
• Become a key sponsor and get over
six months' worth of exposure on
a varied range of collateral and
marketing activities, across print,
digital and broadcast media
• Showcase your signature dishes via a tasting station,
or see your products featured at the awards gala night
• Sponsor our unique Chef of the Year cook-off competition
• Bespoke packages available on request
The annual BBC Good Food
ME Awards Dubai, UAE |
July 2015-January 2016
Launched in 2010, the BBC Good Food
Middle East awards has earned a distinctive
reputation in the food industry as being a
reliable barometer of consumer choice. It is a
public vote-based process that culminates in
a glamorous awards ceremony every January.
Celebrating the best and most popular
restaurants, chefs and food brands, the awards
have become a highly coveted recognition.
BBC Good Food ME
ANNUAL AWARDS

The 25 Guide Series
Now in their fourth year, the perennially popular coffee table guide books, offer
restaurants and hotels around the UAE a chance to put their best foot forward
in an exclusive four page profile. Each guidebook is limited to only 25 clients
and booked on a first come, first served basis.
Each annual guide book has a print run of 40,000 copies, distributed free with
retailed copies of the magazine and at key annual consumer events throughout
the year:
• The 25 UAE Food & Beverage Guide will be polybagged twice in
2015 with BBC Good Food ME May and November editions.
• The 25 UAE Brunch Guide will be polybagged twice in 2015 with
BBC Good Food ME March and October editions.
• The 25 UAE Iftar Guide will be polybagged once in 2015 with
BBC Good Food ME Ramadan issue.

PAGE SPECIFICATIONS
Full page (FP) Half Page
Horiontal
Half Page
Vertical
Bottom Page
Strip
DPS Page
Strip
Double-page spread
(DPS)
23cm x 27.5cm
23cm x 13.75cm
23cm x 3.5cm 46cm x 3.5cm
10.5cm x 26.5cm46cm x 27.5cm
(0.4cm bleed) (0.4cm bleed)
STANDARD ADVERTISING Special Operations
THE MARKETPLACE (CLASSIFIEDS)
SPECIAL POSITIONS
Half Page
Full page
DPS
Full page advertorial
Front Cover Mount
Full Page + Tipon
Front Cover Wrap
Gatefold Front or Back
Polybag Sponsor
Belly Band
Bookmark
Half Page
Quarter Page
Inside Front Cover
Inside Back Cover
Outside Back Cover
Inside Front Cover DPS
First DPS
First Right Hand Page
$3,850
$7,150
$9,350
$8,650
$19,800
$11,000
$11,000
$11,000
$8,800
$8,800
$8,800
$2,750
$1,650
$8,800
$8,250
$9,350
$13,200
$10,450
$7,700
SPECIAL SUPPLEMENTS/INSERTS
Sponsored Recipe Book
Double Sided Perforated Recipe Card
Bound in Double Sided Card Insert
Insert – Loose
Insert – Polybagged
$17,600
$8,800
$11,000
$7,150
$8,250
Print Advertising Rates

CPI Media Group Events
Some of our valued clients
CPI Events and conferences supercharges
the ability of SMEs, larger corporates
and government entities to reach valued
markets and access their chosen keynote
prospects. With a span and scope
encompassing the major GCC markets, CPI
events also provides keynote sponsors the
opportunity to foreground their image and
reputation to the targeted audiences who
matter most.
Creating events that range in scale from
round tables with 10-12 industry experts
through to some of the largest gala functions
in the Middle East, CPI Events provides a
fully-managed service that includes every
aspect of comprehensive on-site branding
and set-up. This includes and is not limited
to major stage furnishing and back-drop;
high quality sound and light systems -
videography services. Key marketing and
branding elements, a complete on-line and
social media campaign to deliver on the
objectives of the event.
Creating content
– adding value
Importantly, CPI provides expert
content management for every
scale of event, providing title,
contents and agenda and the
ability to provide VIP speakers
across diverse industry sectors.
Delivering a full ‘one-stop’
service of this kind also involves
the ability to source delegates
fully in line with demographic
requirements, working with
leading database specialists to
ensure the application of rigorous
selection criteria. All events can
then be promoted through the
raft of relevant CPI publications
and on-line media, reaching
a highly specific, pre-selected
target audience.
CPI Events provides a
fully-managed service
that includes every aspect
of comprehensive on-site
branding and set-up

For two decades, Dubai-based CPI has published magazines and guides,
organised events and run successful marketing campaigns across the GCC.
From an initial start with B2B IT titles, it has grown its range to include
industry, oil & gas, construction and finance. For the last five years, it has
also published in the consumer space, bringing globally important brands
to the regional market.
Privately owned by its founder, Dominic De Sousa, CPI has grown
organically from a single title to its current stable of over 25 titles, over 20
web portals, over a dozen awards ceremonies and numerous b2b events
and conferences. Aggressive expansion plans mean more will follow in the
next two years.
Proud of its multinational staff mix, CPI is a flexible and ideas-driven
company, reacting quickly to opportunities in the market. Over the past
year, for example, most titles have launched their own annual awards and
many now run regular events, road shows and conferences.
CPI is committed to a digital future and is already exploiting social media
to enhance its brands, as well as investing heavily into upgrades of its
multiple Web sites. Marketing solutions for clients typically include a mix or
print, digital and event-based solutions.
CPI has enjoyed several long term partnerships with leading global brands
– IDG and BBC Worldwide. All of these major players chose CPI over
competing publishers because of our innovation and understanding of the
regional market.
Importantly, CPI never stands still or takes its past successes for granted.
www.cpimediagroup.com
About CPI Media Group
MANAGEMENT
Dominic De Sousa
Chairman
Nadeem Hood
Group CEO
Georgina O’Hara
Group COO
EDITORIAL
Senior Editor
Sudeshna Ghosh
sudeshna.ghosh@cpimediagroup.com
+971 4 440 9147
Deputy Editor
Sophie McCarrick
sophie.mccarrick@cpimediagroup.com
+971 4 440 9150
Group Director of Editorial
Paul Godfrey
paul.godfrey@cpimediagroup.com
+971 4 440 9105
ADVERTISING
Group Director of Sales
Carol Owen
carol.owen@cpimediagroup.com
+971 4 440 9110
Sales Manager
Vanessa Linney
vanessa.linney@cpimediagroup.com
+971 4 440 9137
+971 52 962 2460
MARKETING
Marketing Manager
Marizel Salvador
marizel.salvador@cpimediagroup.com
+971 04 440 9156
DESIGN
Head of Design
Glenn Roxas
Senior Graphic Designer
Odilaine Salalac-Mejorada
Production Manager James Tharian
Data Manager Rajeesh Melath
Head Office
PO Box 13700, Dubai, UAE
Tel: +971 (0) 4 440 9100
Fax: +971 (0) 4 447 2409

BBC Good Food Mediapack 2015

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