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Business environment
1. (MACROECONOMICS)
SUBMITTED BY:
SUBMITTED TO:
AMAN THAKUR
Dr. RENUKA
DIVYA SINGH
SHARMA
EKTA
KANIKA BANSAL
MUSTAFA
2. What is business Environment?
Business environment consists of all those factors that
have a bearing on the business such as the strengths,
weaknesses, internal power relationships and
orientations of the organization, government policies
etc….
3. Features of Business Environment
Totality of the external forces
Dynamic nature
Uncertainty
Specific and general forces
4. Types of environment
On the basis of the extent of intimacy with the firm,
the environmental factors may be classified in to
different types of levels:
Internal factors: controllable and direct impact on
business
External factors: unctrollable and indirect impact on
business
5. Internal Environment
Important Internal factors are:
Value system
Mission and Objectives
Management structure and nature
Internal Power Relationship
Human Resources
Company Image
Brand Equity
6. Types of External Environment
Micro-environment
Macro-environment
7. Micro-environment
Micro environment is also known as task environment
and operating environment because the micro
environmental forces have a direct bearing on the
operations of the firm:
Suppliers
Financers
Customer
Marketing Intermediaries
Public
Competitors
8. Macro-environment
Macro environment is also known as general
environment and remote environment. Macro factors
are generally more uncontrollable than micro
environment factors.
When the macro factors become uncontrollable, the
success of company depends upon its adaptability to
the environment.
10. Environment Scanning
Environmental Scanning is the monitoring, evaluating
and disseminating of information from the external
and internal environment to key people within the
corporation
12. ANALYSIS OF THE BUSINESS
ENVIRONMENT
SWOTs analysis
Environmental conditions may be favourable or unfavourable:
Opportunity
Represents favourable (positive) conditions in
micro, market, macro environments
Advantageous to firm
• Threat
Represents unfavourable (negative) conditions in
micro, market, macro environments
Detrimental to firm
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