Our customer, a pharmaceutical company with 25 years in the business, researches and develops therapeutic products to treat cardiovascular disease and central nervous system disorders. The company’s key customer segments are medical professionals and patients.

1. EARTHCOLOR
Automated Marketing Solutions for
Pharmaceutical Companies
The Customer
Our customer, a pharmaceutical company with 25 years in the business, researches and develops
therapeutic products to treat cardiovascular disease and central nervous system disorders.
The company’s key customer segments are medical professionals and patients.
The
Challenge
Save
time & money
With an innovative drug ready for launch, a new
customer segment to engage, and a sales force in need
of easy access to the latest marketing materials, our
client required an effective, user-friendly platform to
serve the needs of its sales force, managed care group,
and marketing department. As company resources
were largely devoted to bringing its new drug to market,
our customer needed an automated manufacturing
service that would save users time and money, help
ensure consistent brand standards across all marketing
pieces, and maintain compliance with the
pharmaceutical industry’s strict guidelines.
Ensure
consistent
brand standards
Maintain
compliance
w/strict guidelines
The Process
EarthColor’s team of experts collaborated closely with our customer’s marketing department to identify the
key business requirements for an automated ordering system. With brand consistency and stringent industry
regulations in mind, we developed a customized, web-based platform using am4m’s Web2Print submission
model to host a set of collateral templates provided by our customer – all in less than six months.
WEB2PRINT
PRINT PERFECTED
in less than
SIX MONTHS.

2. The
Solution
The custom-built platform allows our client’s managed care team to
customize and distribute pull-through materials through roster-based
shipping that is directly integrated through a data feed to
their database.
Meanwhile, our customer’s sales representatives can easily order
pre-printed and print on demand materials for distribution to
physicians. Once an order is placed, the rep’s default shipping
method is saved to allow for bulk order processing. In addition,
orders are aggregated over a period of time to help our customer
save on freight charges.
Finally, our customer’s marketing department can now connect to
their CRM through the platform, along with other data exchanges
that access internal and external data. Among the systems with
which am4m integrates are WebMD® (where banner ads for
physicians and patients are run) and PSKW® (for opt-in coupon and
co-pay cards). To best utilize this integrated data, the team at
EarthColor also assists our customer with outbound and alert
marketing and business reply cards.
shipped!
auto-save!
REDUCE FREIGHT
CHARGES
The Result
am4m’s automated platform streamlined and simplified all aspects of our customer’s existing marketing
process. For the company’s corporate team, the use of pre-approved collateral templates ensures they can
maintain control of the brand and comply with industry guidelines while providing their sales force with the
tools they need to better market the company. For our customer’s sales representatives, the user-friendly
platform offers a simple way to personalize and order materials straight from the website for distribution to
doctors and consumers in less than 24 hours. In addition to dramatically reducing time-to-market for these
collateral components, am4m’s “print and ship” model has also helped our customer cut shipping costs while
reducing wasted materials. In fact, with an approval-based process in place for rush shipments, the company
has already saved more than $500,000 annually.
Bottom line
With am4m’s unique ordering platform, our customer saved time and cut costs while increasing the
consistency and compliance of its collateral. For this biopharmaceutical company, am4m provided the tools
to operate more efficiently so that it could develop the medicine to help others do the same.
For more information on the ways am4m can help you improve your own business, please visit am4m.com.