Intrapreneur Agenda_Final

Pfizer Conference Center,
New York | September 8–9, 2016
YURI VAN GEEST
Best-Selling Author,
“Exponential
Organizations”
Founder,
Singularity University
(Netherlands)
DAN SEEWALD
Senior Director,
World Wide Innovation,
Pfizer
ALEXA CLAY
Innovation Strategist
& Co-Founder,
The League of
Intrapreneurs
KIT HAINES-BORNHEIMER
Head of Americas
Marketing,
Vodafone
Marketing.Knect365.com/Intrapreneur

THURSDAY, SEPTEMBER 8, 2016
8:00 Registration & Morning Coffee
8:45 Welcome & Introductions
Anthony Ferrier, Culturevate
MILESTONE 1: DEFINITIONS, FRAMEWORKS & THE POLITICS OF INTRAPRENEURSHIP
9:00 Inside Job: The Art of Intrapreneurship and Culture Hacking
Alexa Clay, The League of Intrapreneurs
Maggie De Pree,The League of Intrapreneurs
Too often we bet on revolutionaries to make change happen. In this talk, attention
is brought to other types of “tempered radicals” working within the corridors of
old power systems to transform industries and organizations from the inside out.
This keynote spotlights the activities of corporate rebels, intrapreneurs and guerilla
organizers within leading Fortune 500 companies today. We look at some of the
barriers and roadblocks to pioneering innovative approaches within organizations as
well as key factors of successful intrapreneurship and culture hacking.
Through rich case studies and best practices Alexa would distill important insights including:
• Creative strategies for making the business case and getting buy-in
• Navigating the politics of decision-making within your organization
• Building community, understanding roles and stakeholder needs
• Frugal prototyping strategies for generating intrapreneurial ventures
• Maintaining your vitality and fostering your personal resilience as an innovator
• Socializing emergent culture and enabling environments that foster new ways of working
9:40 Goal-Driven Corporate Intrapreneurship and Innovation
Ezra Kucharz, CBS Corporation
Ezra will reveal real applications of corporate entrepreneurship with proven results,
including:
• Outline frameworks to apply corporate entrepreneurship(intrapreneurship) to any
corporate environment
• How to apply principles to rapidly changing environments
• Framework for building resilient businesses that foster corporate entrepreneurship
10:10 Innovation Happens Outside a Vacuum
Demitry Estrin, MARU/VCRC
In this session, Demitry will cover why it is important to involve others when
approaching innovation, and to not do so within a vacuum.
Utilizing real examples of research from the highly disruptive payments innovation
space, areas that will be discussed include:
• The importance of bringing your consumer along with you
• The common traits of a breakthrough idea: the good, the bad and the poorly
communicated
• Filtering through the noise to spot the real trend and opportunity
ALEXA CLAY
MAGGIE DE PREE
DEMITRY ESTRIN
EZRA KUCHARZ
Marketing.Knect365.com/Intrapreneur • 02
ANTHONY FERRIER
#INTRASUMMIT

10:40 Maintaining Growth Progress of Intrapreneurship Programs
Janelle Dziuk, USAA
With 98% employee participation, USAA has been able to leverage the diversity and
power of all employees to drive innovation.
Janelle will discuss in-depth how:
• USAA has created a push/pull model to engage over 90% of the workforce
to innovate.
• The top seven ways USAA implemented over 2,000 employee ideas generated
by the model.
11:10 Networking Refreshments
11:40 Informal Conversations with Peers on Morning Sessions
Conference Chairman, Anthony Ferrier, will lead attendees through informal
conversations on what was uncovered in the morning sessions.
PERSPECTIVES: REAL SUCCESS STORIES
12:00 Five Tips to Make Your Innovation Training Program Stick
Svetlana Dimovski, BASF
In 2010 BASF Corporation rolled out Strategy 2020 with a goal to create a connected
and collaborative entrepreneurial culture. To achieve this goal, the company took a
multi-pronged approach, which included development and implementation of new
innovation competency learning programs in 2014.
The programs have touched over 1,400 employees in North America to date, with very
strong +95% employee referral rate.
This session will highlight:
• Practical insights on building a similar program
• Tips on how to seed and grow
• Scale an intrapreneurial focused culture in a large and complex organization.
12:30 Pfizer’s Innovation Journey
Dan Seewald, Pfizer
As a Global Team Leader within Pfizer’s World Wide Innovation Group, Dan will provide
an in-depth background of Pfizer’s innovation program and challenges that they have
faced during the innovation life-cycle curve.
In this session, he will highlight:
• Insights from Pfizer’s Dare to Try Innovation Experimentation program
• Outline an approach to developing an intrapreneurial network
• An overview of Pfizer’s approach to building a successful innovation program
1:00 Lunch
MILESTONE 2: CHANGE MANAGEMENT CULTURE
1:45 De-Risking Enterprise Next-Growth via Emergent Opportunity Assessment
Shawn P. Williams, Rogers Corporation
Rogers Corporation, a 180-year-old company, created an Innovation Center as a ‘wholly
owned’ center for entrepreneurial activity.
Shawn will discuss how this initiative led Rogers Corporation to:
• Create the tools to assess and validate new, high growth opportunities,
• Build the team that developed a portfolio of de-risked, high growth opportunities, and
• Reinvigorate company culture when it came to strategic vision in product development
SVETLANA DIMOVSKI
DAN SEEWALD
SHAWN P. WILLIAMS
JANELLE DZIUK
#INTRASUMMIT
ANTHONY FERRIER

2:15 Creating Innovation Muscle in a Corporate World
Harvey Wade, Cisco
As one of the world’s most innovative organizations, Cisco has a storied history
around developing new products and successfully delivering them to the marketplace.
However, within an increasingly competitive marketplace the organization is investing
more heavily in building an innovation program that engages a wide range of
employees from across the organization.
Harvey Wade will share how:
• Cisco is empowering people to challenge their current assumptions to innovate everywhere.
• How Cisco supports intrapreneurs and encourages behaviors, which have led to the
development of an innovative culture.
2:45 Networking Break
3:05 Intrapreneurial SWAT Teams
Christina Mott, Marsh
Uncharted waters, risky business, bureaucratic-time-suck-swamp…not so safe for your
average employee to dabble in innovation, but this is where innovation flourishes.
To navigate and thrive in these hostile environments, Marsh unleashed Special
Weapons And Tactics (SWAT) teams, an elite unit of intrapreneurial high-achievers
trained on innovation mindset and tools.
Christina will discuss:
• How Marsh explores strategic opportunity areas with increased firepower and
specialized tactics
• How the SWAT teams are formed, trained, deployed, and embedded into the culture
3:35 WORKSHOP
Bringing Culture to Life: Tribal Designs for Intrapreneurship
Alexa Clay, The League of Intrapreneurs
Maggie De Pree, The League of Intrapreneurs
This interactive workshop looks at some of the key barriers in developing new processes,
products/services, business models, and organizational cultures within large companies.
In small groups, participants will prototype new community structures to support
intrapreneurs.
Drawing on a suite of lessons in “tribal design” from fringe communities - startup
incubators, hacker collectives, cults, and pirates - Participants will develop blueprints for
new forms of subcultures within large organizations that can catalyze innovation at scale.
Learning outcomes of this workshop include how to:
• Understand key barriers and enablers to impact intrapreneurship
• Learn how to unlock social intrapreneurship in your organization
• Be inspired by a diverse set of cases and stories
• Uncover relevant insights from a group of fellow corporate changemakers
• Develop a blueprint and first steps that you can action tomorrow
4:15 The Many Faces of an Intrapreneur: A Conversation on Adapting to Changing
Terrain
Mike Rehorst, Northwestern Mutual
Mark Leung, The Rotman School of Management
Successful intrapraneurs need to navigate a wide variety of political, cultural, and
business terrains as they advance their ideas. Successful navigation often requires
adopting different personas based on the circumstances.
Mark and Mike will discuss a framework for:
• Adapting the right persona to the changing terrain, with real life examples in a large
financial organization.
5:00: Closing Happy Hour
MARK LEUNG
ALEXA CLAY
CHRISTINA MOTT
MAGGIE DE PREE
HARVEY WADE
#INTRASUMMIT

FRIDAY, SEPTEMBER 9, 2016
8:00 Registration Morning Coffee
8:45 Welcome Introductions
Anthony will recap some of the key sessions from Day 1
MILESTONE 3: BRINGING INTRAPRENEURSHIP TO LIFE
9:00 Gamifying the Intrapreneur Experience
Kit Haines-Bornheimer, Vodafone
How do you keep your top intrapreneurs engaged year after year? How do you balance
intrinsic and extrinsic motivations?
This session will share successes from gamifying intrapreneurship and:
• Uncovering lessons learned from 5 years of leveling up intrapreneurship (growing
the program from 8 to over 50 champions)
• Empowering Intrapreneurs to Succeed (learning and development tools to support
growth)
• Agents, Champions, Evangelizers – How to support the different types of
intrapreneurs in an organization
9:30 Venture Design is Your New RD
Katherine Londergan, IDEO Cambridge
Jay Rao, Babson College
Design is not just for products and services - it’s for entire ventures. How can we
design the experience and the business at the same time?
Your job is to create conditions for design to unlock new venture opportunities, and to
develop this new venturing talent.
This session will uncover an academic and design point of view on how:
• The role of design is changing and broadening in corporate RD
• How corporations can use design to help conceive, test, incubate new businesses
and achieve product-market fit earlier in the venture’s life
• To “Self-diagnose” your company’s failure nodes and what you can do about them
SOCIAL INNOVATION
10:00 PANEL
The Growing Impact of Socially-Responsible Innovation (and the Focus on
Intrapreneurs)
Thomas McDermott, Culturevate - (Moderator)
Mark Thain, Barclays
Kit Haines-Bornheimer, Vodafone
Taylor Conroy, Disruptive Social Entrepreneur, Change Heroes
In this engaging panel discussion a range of innovation leaders and corporate social
responsibility professionals will discuss:
• How forward thinking companies are combining traditionally separate functions to
drive business value,
• Approaches to opening new business opportunities
• Addressing broad societal challenges.
Panelists will provide an overview to this approach, discuss specific areas to be aware
of, and outline an approach to engaging / leveraging intrapreneurs.
KIT HAINES-BORNHEIMER
JAY RAO
KATHERINE LONDERGAN
THOMASMCDERMETT
KITHAINES-BORNHEIMER
TAYLORCONROY
ANTHONY FERRIER
#INTRASUMMIT

Ensuring Intrapreneurial Success
11:10 Influencing Stakeholders: How to Navigate the Politics that Enable Your
Innovation to Thrive or Die
Jonathan Vehar, Dale Carnegie Associates
Your org chart and employee manual tell you how things are supposed to happen.
And yet, the reality is that your networks determine what really happens.
Jonathan will explore:
• Strategies for influencing others in the organization when driving innovation from
your brain to the marketplace using illustrative success and cautionary case stories.
11:40 Structured Breakout
Anthony will lead groups to discuss overarching topics covered during the summit
thus far.
12:10 Lunch
MILESTONE 4: THE HUMAN SIDE OF INNOVATION
1:00 The Power of Questions: Using questions to drive business and personal
innovation in a relationship-based culture.
Jennifer Hirsch, Janssen Pharmaceutical
We are in the age of being surrounded by transformational innovation (technology,
medicine, etc). But why does it have to happen “somewhere else”? How can we
empower each unique individual to innovate from where they are? As business
leaders, we need to create an environment that fosters and encourages what we call
Personal Innovation.
Jennifer will highlight how Personal innovation is a judgment-free mindset to:
• Look introspectively to understand one’s motivations, strengths, watch outs and
derailers
• Identify unmet needs based on your personal 360-degree view
• Understand where you are most likely to persevere through barriers and drive the
best ideas forward
• Connect and co-create with others to leverage diversity of thought
1:40 Perspectives: Confessions of a Social Entrepreneur
Taylor Conroy, Disruptive Social Entreprenuer and Cofounder
This is much more than an inspiring story of building hundreds of schools and
libraries, and other projects around the world for 200,000 people. It’s a tale of making
millions in the “real world”, living in service, losing everything, and how to keep going
no matter what.
JENNIFER HIRSCH
TAYLOR CONROY
JONATHAN VEHAR
ANTHONY FERRIER
#INTRASUMMIT

2:30 PANEL
How HR/Talent Leaders are Driving Intrapreneurial Value
Louise Doorn, ExOxO - (Moderator)
Armin Pajan, Farmers Insurance
Nathan Knight, Sony Music Entertainment
Jen Randel, Whirlpool Corporation
Susan Briganti, Swam Vision Inc.
As innovation leaders take a more active and deliberate focus on their intrapreneurs,
they are seeking support by their HR, Talent and LD colleagues often for the first time.
These partnerships are helping organizations develop more robust programs to support
their most innovative employees, using a wide range of approaches and techniques.
This panel discussion, featuring a range of leaders within the Talent and HR space, will
examine the following:
• Approaches to make Innovation / HR / Talent partnerships work
• Review specific examples of success, and some failures
• Explore examples where HR / Talent executives have actually lead intrapreneurial actions
3:10 Engaging Driving Value from Intrapreneurs in an Exponential World
Yuri van Geest, Singularity University (Netherlands)
As the pace of business cycles increases to truly exponential levels across all business
sectors, it is essential that organizations drive value from their most entrepreneurial-
minded employees.
In this session, Yuri will provide an overview of:
• Strategic exponential trends and their impact on businesses.
• A tactical focus on steps that corporate, innovation and talent leaders can take to
position their organizations
• Key employees for success within this new operating environment, including
approaches to identify, recruit and engage intrapreneurs within established corporate
organizations.
3:50: Recap and Closing
YURI VAN GEEST
Thanks to our host:
and sponsors:
LOUISEDOORN ARMINPAJAN
JENRANDELNATHANKNIGHT
Kacey Anderson
Head of Audience Engagement Insights,
Marketing Innovation
kacey.anderson@knect365.com
Tel: 646.895.7317
Edmund Balogun
Conference Producer
Knowledge and Networking
edmund.balagon@knect365.com
Tel: 646.616.7662
#INTRASUMMIT

Marketing.Knect365.com/Intrapreneur • 08#INTRASUMMIT
UPCOMING EVENTS
September 27-29, 2016
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Miami Beach, FL
May 8-11, 2017
Seaport World Trade Center Boston
Boston, MA
October 24-25, 2016
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Hoboken, NJ
November 15-17, 2016
Hyatt French Quarter
New Orleans, LA
October 5-7, 2016
Hotel Palace
Berlin, Germany
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