This document outlines the key sections to include in a business pitch, including: title, problem, solution, business model, competitive advantages ("magic sauce"), marketing and sales strategy, competition, management team, 5-year financial projections, and current status/timeline. The business model section should describe how the company makes money, who the customers are, and distribution channels. The document provides examples and advice for addressing each section to clearly present the business opportunity.

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The Business Pitch

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1. Title
2. Problem
3. Solution
4. Business Model
5. Magic Sauce
6. Marketing and Sales
7. Competition
8. Team
9. Financial
Projections
10. Current
Status/Timeline

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1. Title

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Organization name
Your name
Your title
Contact info (email/phone)

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2. Problem

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Goal: Get buy in.

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3. Solution

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How are you solving the problem?
What is your product?
What is your value proposition?

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For Example:
We are a discount shoe website. We
have written software that searches all
other show sites and collates their price
quotes into one view.

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4. Business Model

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How you make money?
Who pays you?
Your channels of distribution
Your gross margin

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Who will pay you?

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Channel:
How to deliver your
product?

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Web

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Retailer/Distributor

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Sales Rep

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5. Magic Sauce

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Magic sauce behind your product or
services.

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6. Marketing and Sales

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How you are going to reach the
customers?
What is your go to market strategy?
What is your customer buying cycle?
How much does it cost?

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What is your market?

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Existing Market

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W

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Re-segmented Market

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Moo Card

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New Market

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iPad

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Bring the love back

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7. Competitions

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Complete view of competitive
landscape.

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8. The Team

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Management Team
Board of Directors
Board of Advisors.
Major investors.

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9. Financial Projection

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5-year forecast including revenue, cost,
profit, number of customers and
conversion rate.

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10. Current Status and
Timeline

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Where are you at?
What is the near future looks like?
How you will use the seed money?

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